This document discusses different e-commerce models and factors for success. It compares marketplace and direct models, with marketplaces allowing multiple vendors and direct models involving a dedicated brand portal. Marketplaces provide increased visibility but also fierce competition. The direct model gives full brand control but less scale. It also examines hosted versus self-hosted ecommerce software. Key factors for ecommerce success include web traffic, user-friendly design, reputation, value proposition, and post-sales support. Overall it provides an overview of different ecommerce strategies and considerations.

2. B2B and B2C E-Commerce

3. Market Place vs Direct
Model
eCommerce marketplace : brands sell their products
wholesale in an online marketplace right alongside
their competitors.
The Direct Model : involves a brand creating a B2B
eCommerce portal dedicated only to their products.

4. Market Place
The idea behind multi-vendor sites is to allow people,
or companies, to create profiles and post their
products for sale.
Increased Visibility, Fierce Competition
Discoverability and Competition

5. Market Place

6. Market Place

7. Market Place

8. Market Place

9. The Differences
The Pricing Game
Scale
New Customer Acquisition
Brand Equity

10. The Direct Model
Full Service, Ultimate Brand Control
Distraction – Free Buying
Full Service & Ownership
Personalization
Customer Relationship
Control over the Brand Experience

11. Direct Model

12. Direct Model

13. Hosted E-Commerce Shopping Cart Software
(more user-friendly)
vs
Self Hosted Open Source E-commerce
Software
(more advance)

14. Hosted E-Commerce Shopping Cart
Software
You dont want to worry about hosting, security or
any technical aspects of running your online
store
You want a turn-key solution, ready-to-use
immediately
You want to be able to build your website using
simple click and drag - and no coding skills

15. Hosted E-Commerce

16. Self Hosted Open Source E-commerce
Software
Stand-alone program
Heavily customized - Flexibility
Open Cart
Prestashop
Magento
Zen Cart
Spree
Drupal
OS Commerce
Simple Cart
Woo Commerce
WP- Ecommerce

17. Critical Success Factors in
eCommerce & E-Business
Web Traffic
User-Friendly Website
Build Reputation and Establish Credibility
Clear Value Proposition

18. Creating a Successful E-
Business
Warrantees and Returns
Size, Price and Product Info
Functions and Features
Long-Term Use and Upgradability
Social-Cultural Considerations
Testimonials
Shipping Strength
Contact Information

20. Membuka Lapak

21. Market Place

22. References
Jeremy Wong, Best Ecommerce Software to Easily Build Your Online
Store, August 2016
Catalin Zorzini, The Best Ecommerce Platforms & Shopping Carts for
Multi-vendor Ecommerce Marketplaces, December 2015,
(http://ecommerce-platforms.com/ecommerce-selling-advice/the-best-
ecommerce-platforms-shopping-carts-for-multi-vendor-ecommerce-
marketplaces)
Mandy Movahhed, B2B e-Commerce Models: Key Differences Between
Direct and Marketplace, June 2015 (https://www.handshake.com/blog/b2b-
e-commerce-models-direct-vs-marketplace/)
Mike Effle, Finding the right online marketplace: six questions for retailers
E-Commerce, October 2013

23. Thankyou
Information System Dept
BINUS University