Selling online - Prepare your ecommerce project
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So you want to sell online. Maybe you have never sold a thing in your life, maybe you have a retails store or you are already selling stuff but want to rethink your approach. Have a look at this quick guide, it should help
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Selling online - Prepare your ecommerce project
- 1. #DESIGN #MARKETING #INNOVATION @jsavalle jsavalle.com SELLING ONLINEPREPARE YOUR ECOMMERCE PROJECT
- 2. PRODUCTS PRICE CUSTOMERS MARKETING jsavalle.com #DESIGN #MARKETING #INNOVATION
- 3. PRODUCTS how many TYPES INVENTORY DELIVERY ‣ integrated ‣ manual Nope Information products Customer pickup service productsyes ‣ one ‣ x10 ‣ x1000 ‣ tracked ‣ no tracking PRODUCTS Products are the core of your ecommerce, so the clearer you define the world of options around it, the easier it will be to build a good online system around it. DESCRIPTIONS ‣ Images ‣ Textes ‣ Videos jsavalle.com #DESIGN #MARKETING #INNOVATION
- 4. PRICES CURRENCY PAYMENT PLATEFORMS DISCOUNTS GEO-PRICING PRICES ‣ one ‣ multiple the ideas of charging a different price per country ‣ Paypal ‣ Stripe ‣ Bank transfer ‣ Cash on delivery Not all prices are made equal and a good mapping of your needs will help to understand what are the best choices TAXES jsavalle.com #DESIGN #MARKETING #INNOVATION
- 5. CUSTOMERS CRM CUSTOMERS ‣ integrated ‣ external ‣ none What’s a shop without customers? Map out how you plan to interact with your customers to make sure nothing is left out SIGNUP MEMBERSHIPS TRANSACTIONAL EMAILS MULTI LINGUALS jsavalle.com #DESIGN #MARKETING #INNOVATION COMPLAINTS
- 6. COMMUNICATION MARKETING MAP REFERALS PAID TRAFFIC LANDING PAGES RETARGETING CONVERSION RATES ANALYTICS NEWSLETTERS MARKETING No customers will come if you don’t build a good communication campaign to close sales. Think about it too when you build your project jsavalle.com #DESIGN #MARKETING #INNOVATION
- 7. PLATFORMS
- 9. Created with artists and makers in mind, it works great if you want to launch quickly with a few products and on the cheap. PRICING Free : Limited to 5 products. (No custom domain. Start on the cheap) $9/Month for 25 products. (All features) $19.99/Month for 100 products (All features) $29.99/Month: 300 products (All features) EXAMPLES Check big cartel example sections: https://www.bigcartel.com/ examples/
- 10. WIX is the platform that make websites on the cheap for the masses. Can be a good pick if you want something quick and simple. It starts at $20 a month EXAMPLES Craft Makers Shop in Australia Clothing Company in the UK Bracelet Company
- 11. Well known ecommerce platform, proven to work great small and medium stores. Also has nice themes and a community of designers PRICING Start at $29/Month - limited to 2 users For $79/Month - You get 5 users and reports For $299/Month - You get 15 users, better reports, and a shipping rates calculator EXAMPLES Check Shopify examples sections: https://www.shopify.com/ examples
- 12. Woocommerce is the free open source platform that run nearly 40% of ecommerce websites online. EXAMPLES
- 13. BUDGET
- 14. HOSTED SOLUTIONS Freelance : $1000 to $5000 Agency : $3000 to $15000 WOOCOMMERCE Freelance : $3000 to $50 000 Agency : $8 000 to anything else depending on your needs
- 15. MORE QUESTIONS?