Manchester Online Seller Meetup - Darren from Digitl talked about popular eCommerce platforms and how to choose the right one.

1. eCommerce Platforms
How do you select the right one for your business?

2. @wearedigitl
http://digitl.agency
A quick introduction
A modern eCommerce Agency based in Manchester
- eCommerce Websites - Support for Multi Channel Retailers -
- Traditional Web Design - Digital Marketing -

3. @wearedigitl
http://digitl.agency
Where on earth do you begin?
Initial Cost
Agency Costs
Integration with Marketplaces
Number of products
Annual Turnover
Support

4. @wearedigitl
http://digitl.agency
Let’s agree on one thing
We’re all better than tools like this:

5. Can you guess the platforms?
There’s a prize for whoever guesses each one… no cheating!!

6. @wearedigitl
http://digitl.agency
Costs for the platform
Pay monthly
Initially “Free” - but there WILL be costs!
$29 to $299 £24-£149 $29 to 249 10p per sale
£1k for plugins £250 for plugins £250 to £1000 for plugins
Upfront costs
From £6k From around £10k

7. @wearedigitl
http://digitl.agency
Costs for getting up and running
You can do it yourself… or low agency costs
£0 £0 £0 £0
You probably can’t do it yourself… agency costs not too bad
From £2k From £1500 From £10k up to £30k
You don’t want to do it yourself… and need a bigger agency budget
From £25k From £35k

8. @wearedigitl
http://digitl.agency
Marketplace Friendliness
Untested by the team at Digitl
Third party NativeThird party
Okay support
Third partyThird party
Native
Good support
Third party Third party

9. @wearedigitl
http://digitl.agency
Total Products
Under 250
Under 750
Over 750

10. @wearedigitl
http://digitl.agency
Total Turnover
Starter
Established
Growing

11. @wearedigitl
http://digitl.agency
Support Model
Provided by the vendor
Reliant upon the agency / freelancer you work with

12. @wearedigitl
http://digitl.agency
Overall flexibility & connectivity
No support or limited in some way
Really good flexibility

13. @wearedigitl
http://digitl.agency
Let’s see who was listening…

14. @wearedigitl
http://digitl.agency
Example - Seller A
• New business
• Wants to set up a new site with no
help from an agency
• Doesn’t really want to sell on ebay or
Amazon at the moment
• Only really testing the water

15. @wearedigitl
http://digitl.agency
Example - Seller B
• Has quite a lot of products to sell
• Wants to have some flexibility on the
design and layout
• Has some funds to spend with an
agency to develop the site
• Wants to blog to promote their
business

16. @wearedigitl
http://digitl.agency
Example - Seller C
• Has quite a lot of products to sell
• Wants to integrate with ebay and
Amazon
• Integration with a shipping provider,
accounts or stock system required
• Been trading for a few years and
wants to invest in further growth

17. @wearedigitl
http://digitl.agency
Example - Seller D
• Has some funds to invest in the
design and build of a new site but
wants low ongoing fees
• Knows that marketplaces are really
important to their business
• Sees good opportunity for export
• Wants a one-stop shop

18. @wearedigitl
http://digitl.agency
Thanks for listening!
(don’t ask any hard questions)
Follow me: @webdarren
Follow digitl: @wearedigitl
Email: darren@digitl.agency
Call us: 0161 850 1790