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1. What do you really need to go into business on the
internet?

2. I have lost track of the number of discussion board posts
and emails I have answered about that topic. I admit for
those first venturing into the uncharted waters of
internet business it can be challenging and more than a
little daunting. There is a flood of products out there
clamoring for your money and all claim to be absolutely
essential to your success on the internet. Don't buy it,
they are all selling snake oil!

3. There are some essentials you will need (assuming that
if you are reading this that you already have an email
account and internet access) but you really can start out
at the ground level with nothing but an idea and build
your internet business up from there. You can start your
business on a shoestring budget of just $10 a year. If you
are ready for the fast track then you can start with as
little as $10 month. If you are aiming for the penthouse
then you can up your monthly budget to $30.

4. What are the essentials?

5. Ground level approach:

6. Create a blog account at one of the free blogging sites
available online (we used to use Blogger.com but there
are many other good options). This will serve as your
internet base. It really is the cheapest and easiest way to
get online today. Yes, you could create a free web site at
one of the many available but blogs are more attractive
to the search engines. Plus they offer you the ability to
personalize it but most of your energy will be spent on
content which is the king of the internet and the real
reason you want an internet presence.

7. Now sign up for a free ClickBank affiliate acccount which
will give you immediate access to something to sell --and
the added advantage that many products also come
with some handy content you can use to fill out your
new blog. Sign up for a contextual or pay-per-click
advertiser such as Google's Adsense or Chikita and you'll
start earning from visitors as well as customers.

8. That's it! You are now in business. Keep filling your blog
and promoting it as well and you will soon start earning!

9. Shoestring approach:

10. This method is similar to the previous approach with
one crucial difference -- you purchase your own domain
name. A domain name will cost you between $5 and $10
a year depending on whether you go .com or .info (or
one of the many other options available). You don't
need to find a web host or create a site. Simply point the
domain at your blog for now and continue with the
development and promotion of your blog. The
advantage of owning your own domain name is simply
that later when you have the money, time, and
knowledge to develop your web site that domain name
will already exist and have filtered through the search
engines. It also offers some marketing advantages that a
free blog cannot.

11. Fast-track approach:

12. You host your own domain and offer your blog either as
the site or as an addition to the site. You should be able
to do this for between $10 and $20 a month with a
reputable host that offers all the tools and utilities you
might need for your current site. Maybe down the line
you'll need to upgrade but by then you'll know your
income and your needs.

13. Penthouse approach:

14. You add one final tool that will make your internet
business complete -- a mailing list tool. You can do this
for just $20 a month and it will be worth every penny for
sales, customer service, and promotional tool.

15. That's it for just $90 you can have every tool you need to
make hundreds or even thousands from your internet
business and you can actually get by with a lot less than
that for your initial startup.

16. Two final notes.

17. First, I did not include any budget in here for advertising
because there are a lot of free ways you can get started
advertising and promoting your site and I would
recommend exhausting those options before you begin
looking into spending money on advertising. By that
time you may well have started to earn a profit from
your internet venture and so you can have a better idea
of the size of your advertising budget.

18. Second, if you plan to sell products yourself then you
will need a payment processor. You can sign up for free
with PayPal so that is no additional expenditure (you
pay a percentage of each sale so it is self-funding) or you
can sign up for vendor account with ClickBank which will
cost you a one-time fee of $50 plus a percentage of each
sale. I would not lay out a lot of money for a shopping
cart program or one of the other programs that charges
a monthly fee. I have done business with PayPal and
ClickBank as my exclusive payment processors since
1999. Every so often I will investigate my other options
and every time I stick with these simple, effective
programs.

19. Good luck with your new internet venture!

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