1. http://bit.ly/cbtc2017 Prize!!!!

2. Gerry White
- Digital Marketing Geek
- Mainly SEO
- Analytics at BBC
- Consultant at Just Eat
- 20 years in the business!

3. Stolen from AlasdairWightman

4. http://bit.ly/cbtc2017
Prize!!!!

14. So lets do it
ourselves!
• 1. Add a datasource

15. So lets do it
ourselves!
• 1. Add a datasource

32. Tables – more
powerful than they
seem

33. Type Expected data Report examples
Number A floating point number. 1,234.56
Percent A floating point number representing a ratio. 61.73%
Duration An integer representing a time duration in seconds. This will be formatted into a
standard time display in reports.
01:43:19
Currency A floating point number representing a monetary value. This will be formatted to
include the appropriate currency symbol in reports.
$1,234.56
Text Zero or more letters, numbers, characters, or symbols. A1B2C3
Date & Time An actual calendar date, or an abstract date index. This will be formatted
according to the locale, and to the Show As display setting in reports.
Learn more about working with dates.
2018-01-01
Week 1
Boolean A logical value.
If the data set doesn't provide boolean values, you can create a Boolean field using
a calculated field with the CASE statement:
CASE WHEN ... THEN TRUE ELSE FALSE END
true
false
Geo A value representing a geographic region, such as a country name, latitude and
longitude, ISO code, or AdWords criteria ID.
Learn more about visualizing geographic data.
United Kingdom
51.5074,-0.1278
1006886
URL An address of a World Wide Web page. https://datastudio.google.com/
Hyperlink A clickable link to a URL. Hyperlink fields are created by the HYPERLINK function. See an example of Hyperlink fields
Image An image. Image fields are created by the IMAGE function.
Image Link A clickable image. Image Link fields are created by the HYPERLINK function. See an example of Image Link fields

34. http://bit.ly/cbtcdata

35. Getting Geeky
• Editing a datasource

36. Advanced Stuff
Editing a dimension in GSC

39. Sadly
• Still beta and can be buggy
• You can’t combine two data sources in one
chart
• Interactivity is limited to switches
• No timeline annotations
• Date ranges are ‘limited’
• Something about GDPR that everyone will
ignore
• It is more like a Ford Focus than a tank …

40. Cool Stuff
• Embedding
• Bookmark sharing
• In ‘rapid’ development
• Shareable in various ways
• …
-

42. More on DataStudio –
• Omi Sido – the complete guide - omisido.com/google-data-studio-the-
complete-guide
• Al Wightman – Podcast, an analysts view
brightonseo.com/podcast/al-wightman-how-can-google-data-studio-
help-me/
Get in touch with me Gerry White
@dergal on twitter, or just search for me on LinkedIn
Or email me Gerry@takeitoffline.co.uk