Type Expected data Report examples
Number A floating point number. 1,234.56
Percent A floating point number representing a ratio. 61.73%
Duration An integer representing a time duration in seconds. This will be formatted into a
standard time display in reports.
Currency A floating point number representing a monetary value. This will be formatted to
include the appropriate currency symbol in reports.
Text Zero or more letters, numbers, characters, or symbols. A1B2C3
Date & Time An actual calendar date, or an abstract date index. This will be formatted
according to the locale, and to the Show As display setting in reports.
Learn more about working with dates.
Boolean A logical value.
If the data set doesn't provide boolean values, you can create a Boolean field using
a calculated field with the CASE statement:
CASE WHEN ... THEN TRUE ELSE FALSE END
Geo A value representing a geographic region, such as a country name, latitude and
longitude, ISO code, or AdWords criteria ID.
Learn more about visualizing geographic data.
URL An address of a World Wide Web page. https://datastudio.google.com/
Hyperlink A clickable link to a URL. Hyperlink fields are created by the HYPERLINK function. See an example of Hyperlink fields
Image An image. Image fields are created by the IMAGE function.
Image Link A clickable image. Image Link fields are created by the HYPERLINK function. See an example of Image Link fields
• Still beta and can be buggy
• You can’t combine two data sources in one
• Interactivity is limited to switches
• No timeline annotations
• Date ranges are ‘limited’
• Something about GDPR that everyone will
• It is more like a Ford Focus than a tank …
• Bookmark sharing
• In ‘rapid’ development
• Shareable in various ways
More on DataStudio –
• Omi Sido – the complete guide - omisido.com/google-data-studio-the-
• Al Wightman – Podcast, an analysts view
Get in touch with me Gerry White
@dergal on twitter, or just search for me on LinkedIn
Or email me Gerry@takeitoffline.co.uk