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eBay Competitive Intelligence For Online Sellers, Anojan Abel, Sheltrend

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Anojan Abel, founder at Shelftrend talks about how competitor research can help your business find the right product to sell and improve your current offerings.

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eBay Competitive Intelligence For Online Sellers, Anojan Abel, Sheltrend

  1. 1. EBAY COMPETITIVE INTEL (CI) FOR THE MULTI-CHANNEL SELLER ANOJAN ABEL
  2. 2. A continuous process of monitoring a market to identify  Current and future competitors,  Current and future competitor activity  How their actions will affect you  How to respond. What is Competitive Intel?
  3. 3. eBay is a competitive place to trade $23.6B GMV in Q2 2018 89% GMV sold is Fixed Price (not Auction) > 300M Searches each day 68% Transactions that ship for free (in US, UK, DE) 81% Items sold as new. ~ 1.1B Live listings 25m Sellers ~ 5000 Brands listed at any time on eBay
  4. 4. Starting an ecommerce businesses is easier than ever
  5. 5. 1. Identify Competitors 2. Identify Products and Price 3. New Competitor Tactics 4. How you respond Using eBay data is a powerful way to introduce CI to your business
  6. 6. Competitor Research IDENTIFY COMPETITORS
  7. 7. What are your competitors top selling products?
  8. 8. What are your competitors newest product investments?
  9. 9. What are your competitors successful product launches?
  10. 10. Product Discovery
  11. 11. Who is my Dog Bed competition?
  12. 12. What are the top Dog Bed Brands?
  13. 13. What new Dog Beds are being sourced?
  14. 14. Growth Opportunities
  15. 15. Finding a niche in Dog Beds
  16. 16. 1. Invest in a continuous process 2. Look at the whole picture 3. Leverage CI to further innovate and differentiate your business Let CI drive your next phase of growth
  17. 17. Join our Facebook Group
  18. 18. Thanks!

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