Nettl is a bolt-on formula for established design & print businesses. It’s an end-to-end solution which helps you do more things web, for more of your clients, in a streamlined manner. Nettl simplifies the world of web. It’s a toolkit of software, technical support, training, marketing, back office systems and a robust supply chain. It’s a brand to position our partners as the go-to place for local business. Nettl allows you to focus on selling, whilst making the most of your internal graphic design resource. It’s a smarter way of working.

1. DELIGHTFUL TOWN
PARTNERin your
EXCLUSIVE
An invitation to be our

2. 80+
STUDIOS
TODAY

3. DO MORE
THINGS
WEB
Nettl is a bolt-on formula for established design & print
businesses. It’s an end-to-end solution which helps you do more
things web, for more of your clients, in a streamlined manner.
Nettl simplifies the world of web.
It’s a toolkit of software, technical support, training, marketing, back office
systems and a robust supply chain. It’s a brand to position our partners as the
go-to place for local business. Nettl allows you to focus on selling, whilst
making the most of your internal graphic design resource.
It’s a smarter way of working.
3

5. We’ve designed Nettl to address the new cross-media things
your clients now want.
Times change. The way businesses promote themselves has changed. It’s a
familiar story. Printers and designers we’ve spoken to tell us they feel if they
don’t offer web services they risk losing the client – to someone who offers
both web and print.
To offer web is just the start though. Delivering projects in a streamlined,
profitable way, is the path to growth. This is the Nettl way.
Today, if you’re a graphic professional, you must have web in your armoury.
That’s why back in 2014 we converted all printing.com studios we owned to
pilot the Nettl formula. We developed marketing to help them win new clients,
cloud based tools to help manage the projects, Geeks to support the technical
elements, and software to help them deliver beautiful websites and web shops.
Since then we’ve partnered with graphic designers, print studios, sign
companies and web designers to bolt-on the Nettl formula. The Nettl toolkit
has helped these businesses to add an average of 6 projects per month, within
the first 6 months.
THE
JOURNEY
5

6. Pilot studios
open
the number of
training hours for
a graphic designer
to turn a
Photoshop skill
set into web
design with
the Nettl system
4

typical order value
for ecommerce
Click & Collect
web shop
30%of revenue derived
from ecommerce
projects
the number of sold/
delivered web projects
in one quarter for a
leading Nettl studio
22
80independent
businesses added
the Nettl formula
since Sept 2014
statistics
average realised revenue
generation per hour
for Nettl projects
the average
order value
for a Nettl site
£1,500
£99
the highest value Nettl
project delivered to date

£8,500
Nettl saves
a minimum of
30
minutes

of install admin per site
6
projects
on average
per month


£4,000
time it takes to generate client
proposal using Nettl system
15 
minutes
€1,875
€5,000
€10,625
€125
6

7. “I already offer web, but I
want to do more.”
“I know I need to start,
but I don’t know how.”
“I don’t find design for web as
simple as design for print.”
“I think web involves too much
faff and takes too much time.”
“I subcontract the work to a
local techie but I’m mindful
this isn’t a scalable, long
term solution.”
“My web projects don’t hang
well together from proposal
to project, to the delivery.”
“Higher value projects
like click and collect are
proving a challenge.”
“I don’t have time to create
my own marketing.”
“I want to grow but
don’t know how.”
“I worry about the risks
of loss of staff.”
“As an independent business,
I don’t have the credibility to
win the web work I want.”
“Projects are taking longer
than I’m getting paid for.”
“I can’t distill projects down
to my more junior staff.”
“Invoicing and admin are
a burden to my time.”
SOME
THINGS
WE’VE
HEARD
“I need more
support to do web.” 7

8. 8

9. Become a Nettl partner and join the largest network of web
studios in the UK & Ireland. Feel confident about selling and
delivering projects in a more streamlined and profitable way.
Use our brochures, marketing and brand to help reach out to your existing
clients and win new ones.
Get access to a dedicated Partner Development Manager and the Nettl ‘Geeks’
to help support you to do more things web, with more certainty.
Attend classroom and ongoing on-site training for your team. Get them using
Brambl, Wordpress and WooCommerce. We’ll show them how to configure
domains, setup SSL certificates, install and launch websites with one click from
within the Nettl system. Along the way, they’ll learn how to make accurate
pricing judgments and present beautiful proposals efficiently.
All this means you get paid for more of the time spent on projects. Especially if
you use our automated invoicing, subscription and payment systems – saving
you valuable time on admin. Start building a more consultative relationship
with your clients.
Do more web with Nettl.
GROW
WITH
NETTL
9

10. RESPONSIVE
like a
There's NO PLACE
HOME PAGE
(not) Judy Garland,
The Wizard of Oz

11. More web pages are now accessed using smartphones and
tablets than conventional desktop computers. This means
businesses need responsive websites that adapt and reflow to
suit the device they are being viewed on.
The majority of websites are still not responsive. That means they’re clumsy to
navigate and visitors may not find what they’re looking for. They could
abandon their journey altogether.
That’s an opportunity for Nettl partners. To market Nettl :one websites, bring in
new clients, leverage growth in spend from existing contacts and produce
websites which work well across mobile, tablet and desktop devices.
As a partner, Nettl gives you the back office tools to simplify website creation
and allow you to pitch Nettl :one sites a level above the DIY market place.
Across the network, partners typically sell Nettl :one sites from £299 / €349
to £3,000+ / €3,600+
DELIVER
BEAUTIFUL
RESPONSIVE
WEBSITES
:one
11

13. Nettl :connect targets projects which need interactive elements
like bookings or appointments.
Using a Nettl :one site as the foundation, add relevant plugins and widgets to
help your clients do the things they want online.
Most businesses want to interact with their clients online in some way or other.
Whether it’s bookings, reservations, live chats or questionnaires. The business
aim is to make a process more efficient, their website more interactive, and to
make their visitors feel more connected.
Historically, these websites have been for larger businesses. Why? Because
developing the systems that achieve these goals required a big budget.
Nettl :connect is positioned to provide these ‘big business’ solutions to your
‘small business’ clients using proven paths. Our Nettl Geeks test and trial
available solutions, then recommend them to the network. The Geeks create
the ‘fast path’ – step by step guides to support you and help in the delivery of
the project.
It’s a more efficient way of working and allows the Nettl partners to deliver a
solution more cost effectively and generate greater revenue.
Nettl :connect projects completed so far across the existing network range
from £999 / €1,200 to £5,000+ / €6,000+
ADD
INTERACTIVE
ELEMENTS
FORYOUR
CLIENTS
:connect
13

14. NO MOON
SALES STATION
That’s
it’s an AMAZING
(not) Obi-Wan Kenobi,
Star Wars: Episode IV - A New Hope

15. Every year more stuff is bought online than the previous year.
The march of ecommerce and mcommerce is relentless.
Of course, big businesses are already selling online. Every few months they’re
making the headlines with new records being set. But local smaller businesses
want to sell their products – and take payment – online too.
Nettl :commerce enables our partners to build and launch web shops for local
businesses who want to sell online.
In the old days you’d need to custom build an ecommerce experience from
scratch. That was costly, time consuming and required a specific skill set. Most
Nettl clients prefer to start from a proven platform. Nettl’s back office simplifies
the installation, administration and deployment of some of the leading
ecommerce platforms. These are proven paths and will get your clients trading
online in a fraction of the time, for a fraction of the cost.
Nettl Geeks help drive your project forward efficiently with Fast Paths and
technical support.
Existing partners have been able to generate Nettl :commerce projects
ranging from £1,999 / €2,499 to £7,000+ / €8,500+
HELP
YOUR
CLIENTS
SELL
ONLINE
:commerce
15

17. Customers increasingly want to know an item is in stock before
leaving home. They also want to know they’re getting a good
price. This explains the explosion in Click & Collect services.
Across all major retailers, over half are already offering Click & Collect, with
many more planning to add it this year. For retailers, it makes perfect sense.
According to Internet Retailing magazine, more than 60% of Click & Collect
shoppers go on to purchase further products during item collection.
Nettl :click&collect is a powerful web shop solution which works seamlessly
with your client’s real shop. Nettl helps you offer attractive ‘big retailer’ projects
to your SME clients.
At the heart of Click & Collect is a stock synchronisation system.
Our central Geeks have laid down the stepping-stones to allow our partners to
provide complex, high specification EPOS integrations to their retailer clients.
The power of the Nettl network allows you to benefit from these ‘high capital
investment solutions’ in the day to day running of your studio, and Nettl
partners can offer their client relevant hardware deals from our international
Epos partners.
Think about it – the web shop needs to know in-store stock level, otherwise
customers are going to be let down.
Nettl have built complex EPOS Integrations with EPOS Now, the UK’s largest
EPOS provider and Sunday Times Fast Track business. We’ve also integrated
with leading multi-site EPOS developer Datasym.
EPOS integrations typically go from £1,999 / €2,499 to £10,000+ / €12,000+
CLICK &
COLLECT
& EPOS
INTEGRATION
17

19. AMILLION
PRINTING
PRICES
BUILT-IN
As a Nettl partner take advantage of thousands of print,
display and promotional products all at trade prices – directly
from printing.com.
We seamlessly plug you into our state-of-the-art production hub via ‘w3p
Flyerlink’, our proprietary software system. Buy at our competitive trade prices
and have the option to choose your sales margins.
The latest print buying technology is at your fingertips. Easily build and
maintain web-to-print systems to manage clients’ print buying requirements.
Build editable templates directly from Adobe InDesign to let clients edit online.
If you’re already outsourcing print, remove the admin. We reward our partners
with up to 3% cashback on their print spend.
Banners
Booklets
Brochures
Business Cards
Compliment Slips
Cut-out Cards
Envelopes
Exhibitions
Fabric Stands
Flyers
Folded Leaflets
Folded Flyers
Folders
Greeting Cards
Laser Price Lists
Leaflets
Letterheads
Posters
Scratch Cards
Stationery
Stickers
Wallplanners
19

21. W3P FLYERLINK
Nettl’s proprietary management system that helps partners manage
their workflow, customer data and more efficiently run their business.
w3p Flyerlink connects all the elements.
PROPOSALS
Create detailed proposals, eliminating ambiguity and give clients
confidence – the catalyst to winning more projects. Drag ‘n’ drop
pre-written sections and edit to suit.
PROJECT
A management tool that defines project steps and links your team,
project and client together. For a more streamlined and visible project
road map.
AUTOMATED BILLINGS
Create subscriptions and automated billing to suit each project and
hosting package. Integrated with w3pay to automatically take
payment to save time.
FAST PATHS
Easy to digest ‘how to guides’ from how to install a plug-in to
integrating an EPOS till into an ecommerce website and everything in
between. These simple and clear step by step guides reduces the time
Nettl partners invest in working out how to do things.
W3PCLOUD
Robust and integrated cloud-based hosting powered by AWS allows
partners to simply deploy projects into a live hosting environment.
CLEVER
SYSTEMS
TO HELP
YOU RUN
YOUR
BUSINESS






21

22. 22

23. ONE CLICK
INSTALLOF
POPULAR
PLATFORMS
A web design tool which helps graphic designers build beautiful websites.
Brambl sites work great on mobiles and look fantastic on computers. If you can
use Photoshop, you can learn Brambl in just a few hours. Everything is drag
and drop, so no coding skills are required.
Harness the power of the world’s most popular and flexible web platform –
right from within Nettl systems. Fast and simple installs, a range of developer
plugins, and 1 click integrated hosting at your fingertips. Nettl makes the
complex world of Wordpress simpler.
The most popular ecommerce platform on the web today. Nettl are ‘Gold
WooExpert’ accredited and developer licence holders for many popular extensions,
plugins and payment gateways. Nettl allows you to help your clients sell online.
 Self Install
If you’re already building sites, but using a different method, no problem. Nettl
systems makes installing and deploying simple. Link your self install site into
Nettl’s proprietary systems to take advantage of the full project management,
Geek and billing tools.
A powerful and comprehensive online shopping engine for use in high volume,
high value web shop projects. All housed and deployed from the familiar
surroundings of the Nettl system.
23

24. 24

25. Winning new business, managing client projects and directing
creative elements – that’s the day-to-day of Nettl.
To keep your investment down and overheads low, Nettl partners start out
small – most likely just you and your graphic designer.
Nettl Geeks provide top level technical support to augment Nettl partners’
businesses. The Geeks help Nettl partners in a number of ways.
Geeks lay down the Fast Paths, establishing simple ways to deliver clever
Nettl :connect and Nettl :commerce projects. That means your business can
add more value and generate more revenue.
Nettl Geeks help with parts of client projects beyond your in-house teams skill
set or know how. Of course, being able to offer more complex solutions than
you can do in-house means greater scope to generate increased sales.
If you’d like to use a Nettl Geek for a specific aspect of a client project, we’ll
agree a predetermined rate at the outset. This charge can be passed onto
the client.
As a Nettl partner you’ll also access our ‘Geek Channel’ – a dedicated
discussion tool specifically built for helping out with support queries. These
could be as simple as fiddling with CSS, through to complex integration
questions. The Nettl community can help with the best course of action or
point to solutions we’ve already documented.
NETTL
GEEKS
AREYOUR
SECRET
WEAPON
25

26. 26

27. Nettl have training centres in London, Birmingham,
Manchester and Dublin.
Becoming a Nettl partner will involve progressive classroom training. These
start with the basics and become more advanced as your skills are enhanced.
Training covers technology, sales, marketing and operational practices. These
are supported by regular webinars and you’ll be assigned a dedicated mentor
for ongoing assistance.
You’ll learn all the operational practices, including important sales and
marketing functions. As a partner, first and foremost your role is to go out and
secure new business and understanding the essential technology is part and
parcel of doing it well and doing it efficiently.
The web changes fast. This means that ongoing training is a must. Online
training surgeries are an important part of Nettl life.
Nettl support is provided by an experienced Partner Development Manager.
They will be someone who has run and managed a studio and have augmented
their skills with all things web.
TRAINING
TO START
AND KEEP
GROWING
27

29. How we start conversations with prospective clients is at the
forefront of Nettl marketing. The right mix of offline and online
collateral to help you sell. Designed to get the introduction and
help you make the sale.
Offline elements include general and sector-specific material, which help you
introduce the Nettl brand and your studio to local businesses. Our network of
Nettl’s mean we can pick out specific vertical markets like restaurants, cafés
and hairdressers and produce sector-specific communication that precisely
addresses the needs of that industry.
Local online collateral backs this up with general and sector-specific email
content that enables the Nettl partners to precisely address the needs of
prospective clients.
That’s how we start a conversation with our prospective clients and that’s how
we introduce them to the world of Nettl.
ONLINE
AND
OFFLINE
MARKETING
TO HELP
YOU SELL
29

31. Nettl partners can become Google AdWords certified agencies.
These score highly in best practice, have access to insights,
support, training opportunities and events.
Once you’ve made the sale using Nettl marketing collateral and built the
project using Nettl systems, what next? Helping your clients market their
website and their business is a vital part of the process. Both online and offline
play a part in the overall marketing mix. Increasingly for transactional websites,
Google Adwords campaigns may be required to push traffic.
Nettl is a Google Partner. A Nettl partner which meets the Google
requirements for Partner status will earn the Google Partner badge and be
allowed to promote itself as a “Google Partner.”
That means we can display the badge on Nettl marketing and be listed on the
Google:Partner profile page. In partnership with Google we help our partners
become proficient in dealing with and selling Adwords Pay-Per-Click (PPC)
campaigns to clients.
Google have many levels and types of accreditations. In association with
Google, we will work with you to progress as far as you’d like to.
Be part of a trusted community.
BECOME
AGOOGLE
PARTNER
31

33. Nettl is confident, smart and quirky. Clients love the brand.
Use Nettl branding as much or as little as you’d like. Since Nettl is a bolt-on
formula, you can keep your existing brand.
The minimum we recommend is to display one of the provided Nettl Partner
signs on your premises.
If you’d like to operate the Nettl brand alongside your existing identity and
branding, we advocate using an incorporating logo (brand guidelines and
editable options provided) to show the association between our two
businesses. This allows the greatest flexibility.
Some Nettl partners may wish to fully adopt the brand. A complete shopping
list of fit-out items along with comprehensive brand guidelines allows you to
give your studio a unique touch and feel.
We also recommend the Nettl partners identify as much as possible with their
location or nearest town by using the ‘Nettl of Location’ logo.
USING
THE NETTL
BRAND
33

35. NETTL
IS
EXCLUSIVE
Each Nettl is granted an area of exclusivity, giving partners the
peace of mind that they are the only Nettl in their town, postcode
or dedicated area on a map.
The size of the area of exclusivity is determined by a number of factors. Larger
areas can be discussed/negotiated. Your exclusive territory, does not restrict
where you can market or deal with clients.
35

37. As an established business owner, you already know what you
get out is proportional to what you put in.
Nettl simplifies, speeds up, enhances functionality and provides efficiency but
it still needs your hard work and endeavour.
Results to date show that an established local business adding Nettl can
generate an additional £6,500 / €8,000 per month within six months with Nettl
studios delivering circa 5-8 projects in a monthly period.
The chart below shows the number, type and value of Nettl projects delivered
in the first 6 months by the pilot Nettl studio:
WHAT’STHE
POTENTIAL
OF NETTL?
BROCHURE
£2,500+ / €3,000+
£1,500 / €1,800
£1,000 / €1,200
£500 / €600
£0 / €0
BOOKING APP ECOMMERCE
10
23
5
1
1
1
3
4
37

39. NETTL
ACADEMY
We invest in new talent.
The Nettl :academy provides classroom and on-the-job training for design
graduates looking to improve their employability and learn new skills.
Our partners are always on the look out for talented design graduates to be
part of the Nettl growth. The inconvenient truth is that there are just more
design graduates than there are job opportunities. We want to help design
graduates learn new skills and gain commercial experience. Our aim is to build
a talent pool of highly employable web, design and print savvy people so that
our Nettl partners have an immediate recruitment platform as they grow.
Know someone who should enrol?
New cadets can enlist online. Visit www.nettl.com/uk/nettl-academy and
complete your enrollment.
39

41. NETTL
BUSINESS
STORE
Reboot your gigglemug and moisten your sauce-box.
The new flagship Nettl of Birmingham Business Store is a place for businesses
to meet, network, drink coffee and get advice on how to promote themselves,
online and offline.
The 2,500sq ft space is a showcase for display, print and web. Offering meeting
booths and rooms for local businesses to use, it’s a hub for the local business
community and positions Nettl as a key partner.
In the area?
Pop in for a coffee and a cake at:
37a Great Charles Street Queensway, Birmingham B3 3JY
41

42. 42

43. THE
PLAN
GRAND
DEPLOYMENT ROYALTIES
Brambl £29 / €39
Wordpress £69 / €89
WooCommerce £99 / €129
Plugins Discounted
DEPLOYMENT ROYALTIES
Brambl £29 / €39 £0 / €0
Wordpress £69 / €89 £0 / €0
WooCommerce £99 / €129 £0 / €0
Plugins Discounted
HOSTING per site per month
Brambl £2 / €3
Wordpress £4 / €5
WooCommerce £5 / €7
HOSTING per site per month
Brambl £2 / €3
Wordpress £4 / €5
WooCommerce £5 / €7
PACKAGE INCLUDES
 1 training place on 4 courses
worth £796 / €950
 Exclusive geographic territory
 Rights to the use the Nettl brand
 Access Nettl’s systems and platforms
 Access Nettl Geeks
 Dedicated Partner Development Manager
 Studio landing page on www.nettl.com
 Access trade prices direct from printing.com
 Access w3p Flyerlink
 Starter marketing pack
 Google Partner by invitation only
PACKAGE INCLUDES
 4 training places on 4 courses
worth £3,184 / €3,800
 Exclusive geographic territory
 Rights to the use the Nettl brand
 Access Nettl’s systems and platforms
 Access Nettl Geeks
 Dedicated Partner Development Manager
 Studio landing page on www.nettl.com
 Access trade prices direct from printing.com
 Access w3p Flyerlink
 Starter marketing pack
 Google Partner assisted
SUBSCRIPTION
Monthly fee £399 / €499
Initial fee £3,995 / €4,995
Term 3 years with 12 month break option
SUBSCRIPTION
Monthly fee £999 / €1,299
Initial fee £4,995 / €5,995
Term 3 years with 12 month break option 43

45. THE
NEXT
STEPS
Ready to grasp the Nettl?
Want to do more things web? Would you like to find out more about how Nettl
can help you on that journey? Then we invite you to visit your local Nettl or
meet with one of our Directors to discuss how the Nettl opportunity could
benefit your business.
Let’s meet up:
Let’s talk. We can demo the Nettl systems by webinar or meet you in person.
Arrange a meeting or webinar:
For UK Enquiries call: 0800 211 8060
For ROI Enquiries call: 01 405 4775
Alternatively email: partner@nettl.com

47. “Colourbox was already fifty-fifty web and print,
we added Nettl because we wanted a more efficient
way to do entry-level websites.”
Daryl Edgecombe, Partner, Colourbox Design, Swansea
“We added Nettl to bring the calibre of our online
solutions in line with our design for print.”
Richard Morris, Partner, Artichoke Design,
Jewellery Quarter Birmingham
“Absolute Creative was already an award winning web
agency, we added Nettl because we wanted to do more
high-end EPOS type integrations.”
Chris Nyland, Absolute Creative, Gloucester
“As a printing.com studio we were 100% design
for print. Nettl provided the quantum leap
enabling us to do web and ecommerce to the same
level as our print.”
Ashley Scott, Owner, printing.com, Exeter

48. Nettl is operated by Nettl UK Ltd, a division of Grafenia plc
All prices exclude VAT and are subject to contract.
Third Avenue, The Village, Trafford Park, Manchester M17 1FG
tel: 0800 211 8060 (UK) | 01 405 4775 (ROI) | email: partner@nettl.com
www.nettl.com