Conversion Optimization by the Uptimizers

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A short presentation about Conversion Optimization.

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    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/DKzEHqygElA&amp;hl=es_MX&amp;fs=1?rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/DKzEHqygElA&amp;hl=es_MX&amp;fs=1?rel=0"></param><embed src="http://www.youtube.com/v/DKzEHqygElA&amp;hl=es_MX&amp;fs=1?rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • I know, but it was intended that way. ;-) Thx for the complement.
    --Peter
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  • Slides 9-11 were great... but then your prezo get a bit salesy. :( Good intro stuff, though!
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Conversion Optimization by the Uptimizers

  1. 1. What is Conversion Optimization? Peter Coopmans Senior conversion optimization consultant Brussels, December 4th, 2008 UPLIFT YOUR ONLINE BUSINESS
  2. 2. What is Conversion Optimization? definition Brussels, 04/12/2008 | What can we do for you? | 2
  3. 3. “Conversion optimization is the process of maximizing the percentage of web site visitors who complete a desired action (conversion rate).” Brussels, 04/12/2008 | What can we do for you? | 3
  4. 4. What is Conversion Optimization? example Brussels, 04/12/2008 | What can we do for you? | 4
  5. 5. “If 100 visitors come to an e-commerce site on a given day, and during that day 6 purchases were made, your conversion rate would be 6 percent (6/100 * 100) = 6 percent.” Brussels, 04/12/2008 | What can we do for you? | 5
  6. 6. What is Conversion Optimization? benefits Brussels, 04/12/2008 | What can we do for you? | 6
  7. 7. “By optimizing or maximizing the number of visitors who take a desired action - make a purchase, complete a form, etc. you can increase your sales, leads and thus profits. When you increase your website traffic and your conversion rate together, sales can increase dramatically.” Brussels, 04/12/2008 | What can we do for you? | 7
  8. 8. What is Conversion Optimization? process & services Brussels, 04/12/2008 | What can we do for you? | 8
  9. 9. process & services Brussels, 04/12/2008 | What can we do for you? | 9
  10. 10. process & services Brussels, 04/12/2008 | What can we do for you? | 10
  11. 11. process & services Brussels, 04/12/2008 | What can we do for you? | 11
  12. 12. process & services Brussels, 04/12/2008 | What can we do for you? | 12
  13. 13. process & services Brussels, 04/12/2008 | What can we do for you? | 13
  14. 14. process & services Brussels, 04/12/2008 | What can we do for you? | 14
  15. 15. What is Conversion Optimization? cases Brussels, 04/12/2008 | What can we do for you? | 15
  16. 16. cases Please contact us info@the-uptimizers.be Brussels, 04/12/2008 | What can we do for you? | 16
  17. 17. Thank you!

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