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How To Build a Landing Page


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In this presentation I illustrate 4 key elements of building a good landing page. It starts with Design, then Optimization, then your Marketing Campaign and last but not least Measuring the results of the campaign. A/B testing is a must.

Published in: Marketing
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How To Build a Landing Page

  1. 1. WELCOME How To Build A Landing Page? Wordcamp @alexf_oliveira #WCMIA2016
  2. 2. 2 What is a Landing Page? @alexf_oliveira A landing page is a website page that allows you to capture a visitor's information through a lead form. Why Should I Use It? If designed and optimized properly you’ll generate leads and sales 24/7. Unlike other pages on your website where you only see clicks with a Landing Page you should be converting those clicks in to leads.
  3. 3. 3 What’s Your Offer?” @alexf_oliveira Once you and your team determine which product or service you want to offer on the landing page take time to look at what your competitor’s are doing for the same product or service. Visit Spyfu, BuzzSumo or SEMRush to learn more.
  4. 4. 4 Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure Step 1: Design Step3: Market Step 4: Measure Completed Step 2: Optimize @alexf_oliveira
  5. 5. 5 Design Musts Layout | Images | Responsive Design @alexf_oliveira
  6. 6. 6 Design Tips Color & Branding - Optimistic and youthful - Often used to grab a viewer’s attention Yellow 1 - Energy - Increases heart rate and creates urgency - Often seen with clearance sales and references to food Red 2 - Creates the sensation of trust and security - Often used by banks and businesses Blue 3 - Associated with wealth - The easiest color for the eye to process and used with finance or entertainment websites Green 4 - Aggressiveness - Used as a call-to-action and attention grabber Orange 5 - Romantic and feminine - Used to market products and services for women and young girls Pink 6 - Soothing and calm - Often relates to beauty or anti-aging products Purple 7 - Powerful and sleek - Seen as luxurious and sophisticated Black 8 @alexf_oliveira Learn more about colors by visiting
  7. 7. 7 Design Tips • Is The Offer Clickthrough or LeadGen? • No Navigation Menu • Offer Above The Fold @alexf_oliveira
  8. 8. 8 Sample Design @alexf_oliveira
  9. 9. 9 Optimization Musts Definition of Optimization - noun op·ti·mi·za·tion ˌäp-tə-mə-ˈzā-shən :an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible; @alexf_oliveira
  10. 10. 10 Optimization Musts • Copy – Headline • CTA – Call-To-Action • Forms (short vs long) • Add Data Validation @alexf_oliveira
  11. 11. 11 Optimization Tips • Integrate with CRM/Email Service/ Marketing Automation Software • What To Test? Color, Image & CTA • No Paragraphs- Use Bullets • A/B Testing is a MUST! @alexf_oliveira
  12. 12. 12 Sample Optimization @alexf_oliveira
  13. 13. 13 Marketing Musts • Target Audience & Location • PPC pay-per-click OR CPL cost-per-lead • What marketing channels will you use? • Ad designs must be consistent with Landing Page • Emphasize Benefits NOT Features @alexf_oliveira
  14. 14. 14 Marketing Tips • Add Testimonials • Incorporate Trust Indicators (Reviews, SSL) • Limit Social Media Links • Video (hosted on your landing page) @alexf_oliveira
  15. 15. 15 Sample Marketing Campaign @alexf_oliveira
  16. 16. 16 Measuring Musts • Google Analytics (add pixels and conversion tracking) • Optimize Landing Page and Marketing Campaign based on data analysis @alexf_oliveira
  17. 17. ALEX F. OLIVEIRA Entrepreneur Thank You @alexf_oliveira #WCMIA2016