In this presentation I illustrate 4 key elements of building a good landing page. It starts with Design, then Optimization, then your Marketing Campaign and last but not least Measuring the results of the campaign. A/B testing is a must.
1. WELCOME
How To Build A Landing Page?
Wordcamp
@alexf_oliveira
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#WCMIA2016
2. 2
What is a Landing Page?
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A landing page is a website page that allows you to capture a visitor's information through a lead form.
Why Should I Use It?
If designed and optimized properly you’ll generate leads and sales 24/7.
Unlike other pages on your website where you only see clicks with a
Landing Page you should be converting those clicks in to leads.
6. 6
Design Tips
Color & Branding
- Optimistic and youthful
- Often used to grab a
viewer’s attention
Yellow
1 - Energy
- Increases heart rate and
creates urgency
- Often seen with clearance
sales and references to food
Red
2 - Creates the sensation of
trust and security
- Often used by banks and
businesses
Blue
3 - Associated with wealth
- The easiest color for the
eye to process and used
with finance or
entertainment websites
Green
4
- Aggressiveness
- Used as a call-to-action
and attention grabber
Orange
5
- Romantic and feminine
- Used to market products
and services for women
and young girls
Pink
6
- Soothing and calm
- Often relates to beauty or
anti-aging products
Purple
7
- Powerful and sleek
- Seen as luxurious and
sophisticated
Black
8
@alexf_oliveira
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Learn more about colors by visiting Colormatters.com
7. 7
Design Tips
• Is The Offer Clickthrough or LeadGen?
• No Navigation Menu
• Offer Above The Fold
@alexf_oliveira
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9. 9
Optimization Musts
Definition of Optimization - noun op·ti·mi·za·tion ˌäp-tə-mə-ˈzā-shən
:an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or
effective as possible;
@alexf_oliveira
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10. 10
Optimization Musts
• Copy – Headline
• CTA – Call-To-Action
• Forms (short vs long)
• Add Data Validation
@alexf_oliveira
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11. 11
Optimization Tips
• Integrate with CRM/Email Service/
Marketing Automation Software
• What To Test? Color, Image & CTA
• No Paragraphs- Use Bullets
• A/B Testing is a MUST!
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
13. 13
Marketing Musts
• Target Audience & Location
• PPC pay-per-click OR CPL cost-per-lead
• What marketing channels will you use?
• Ad designs must be consistent with Landing Page
• Emphasize Benefits NOT Features
@alexf_oliveira
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14. 14
Marketing Tips
• Add Testimonials
• Incorporate Trust Indicators (Reviews, SSL)
• Limit Social Media Links
• Video (hosted on your landing page)
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
16. 16
Measuring Musts
• Google Analytics (add pixels and conversion tracking)
• Optimize Landing Page and Marketing Campaign based on data analysis
@alexf_oliveira
www.linkedin.com/in/alexoliveira1