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How to set up an eCommerce shop
Digital Teapot 2015
Katrina Gallagher
Notes & slides from today’s session will be
available by email.
If you have any further questions, contact
Katrina@Digitan...
What We Will Cover
● Introductions
● eCommerce platform comparison
● How to set up Shopify
● Enhancing your products
● Dri...
Introductions
● What's your name?
● What do you do now?
● What are you interested in selling?
eCommerce comparison
WooCommerce Magento Shopify Etsy eBay
How much does it cost? Free to
download.
Transaction fee
varies...
Some examples of how people have set up
their own websites using these tools
Examples
Themes
Magento site
WooCommerce site
Shopify
Ebay store
Etsy store
How to set up Shopify
1. Sign up to Shopify
a. You can take advantage of a 14
day free trial!
2. Before stocking your shel...
Enhancing your products
● Look at what your competitors are up to
● Check out companies in different markets
● Think about...
Driving traffic
Things you can test...
● Email marketing
● Search engine optimisation
● Pay-per-click marketing
● Social m...
Dipping your toes
● Gain experience by working for other people
● You could help others by;
○ Copywriting
○ Graphic design...
How to get into it
● Volunteer for someone
you know
● Start an apprenticeship
● Apply for jobs where
training is offered
●...
Further reading
● Social Media for Fashion - http://www.digitangle.co.
uk/blog/social-media-shoppers-stylists-image-consul...
QUESTIONS ANYONE?
For more tips sign up to my newsletter
Digitangle.co.uk
Thanks for listening!
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How to set up an ECommerce Shop & Drive Visitors and Sales

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Some of the different tools that you can use to start selling online. Examples of the different themes available and shops built using Wordpress, Magento, Ebay, Etsy and Shopify.

Published in: Marketing
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How to set up an ECommerce Shop & Drive Visitors and Sales

  1. 1. How to set up an eCommerce shop Digital Teapot 2015 Katrina Gallagher
  2. 2. Notes & slides from today’s session will be available by email. If you have any further questions, contact Katrina@Digitangle.co.uk Notes & Statistics
  3. 3. What We Will Cover ● Introductions ● eCommerce platform comparison ● How to set up Shopify ● Enhancing your products ● Driving traffic ● Dipping your toes in the waters ● How to get into it
  4. 4. Introductions ● What's your name? ● What do you do now? ● What are you interested in selling?
  5. 5. eCommerce comparison WooCommerce Magento Shopify Etsy eBay How much does it cost? Free to download. Transaction fee varies (choose your payment processor) Free to download. £10,300/£53,000/ year for Premium Transaction fee varies (choose your payment processor) From $14.99 /month. + Transaction fee 2.4% + 20p credit card rate Transaction fee of 3.5% of the item price for every item sold. From £17.38 - £217.38/month Transaction fee 3.4-1.4% and 20p Technical skills required? Yes Yes No No No What is their distinguishing quality? Works with your WordPress site, easy to manage, but some technical skills required to set up. Great features, powerful marketing features. Self build version is tricky to set up & the enterprise edition is pricey. Beautiful store designs and very easy to set up and use. Large, targeted customer based and supportive community. Ease of use with a global reach.
  6. 6. Some examples of how people have set up their own websites using these tools Examples
  7. 7. Themes
  8. 8. Magento site
  9. 9. WooCommerce site
  10. 10. Shopify
  11. 11. Ebay store
  12. 12. Etsy store
  13. 13. How to set up Shopify 1. Sign up to Shopify a. You can take advantage of a 14 day free trial! 2. Before stocking your shelves, give your store a makeover with a theme. You can customise your theme. 3. Add a product; 4. Include full details including the name, description, an image and consider SEO. 5. Confirm your payment methods, local tax rate and any shipping charges. 6. Launch your store!
  14. 14. Enhancing your products ● Look at what your competitors are up to ● Check out companies in different markets ● Think about what people would search for to find your product ● Add videos ○ Tip: Try Sezion to create bulk videos using a template! ● Write unique and well-written descriptions ● Be as helpful as you can, think about including; ○ Size guides ○ Comparison tables ○ Tools and tips
  15. 15. Driving traffic Things you can test... ● Email marketing ● Search engine optimisation ● Pay-per-click marketing ● Social media and social media advertising ● Affiliate marketing ● Partnerships ● PR ● Offline marketing ● Encouraging repeat visitors and testimonials
  16. 16. Dipping your toes ● Gain experience by working for other people ● You could help others by; ○ Copywriting ○ Graphic design ○ Product photography ○ Order packing and delivery ○ Bookkeeping ○ Social media management
  17. 17. How to get into it ● Volunteer for someone you know ● Start an apprenticeship ● Apply for jobs where training is offered ● Try online courses such as Coursera, iTunes U, Moz ● Start freelancing on Odesk, People Per Hour, Sooqini ● Set something up yourself in an area that you’re passionate about
  18. 18. Further reading ● Social Media for Fashion - http://www.digitangle.co. uk/blog/social-media-shoppers-stylists-image-consultants/ ● Shopify examples - http://www.shopify.co.uk/blog/6037086- 40-stunning-ecommerce-stores-built-using-shopify ● SEO for photographers - https://yoast.com/photography-seo/ ● Wordpress.org ● Magento.com ● Shopify.co.uk ● Etsy.com ● Stores.ebay.co.uk
  19. 19. QUESTIONS ANYONE? For more tips sign up to my newsletter Digitangle.co.uk Thanks for listening!

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