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How to sell your Amazon Business for 1 Million pounds and more

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How to sell your Amazon Business for 1 Million pounds and more

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How to sell your Amazon Business for 1 Million pounds and more

  1. 1. SELLING YOUR “FBA BUSINESS”
  2. 2. 2 1. What a my business worth? 2. Who buys my business? 3. Learn from mistake? OVERVIEW
  3. 3. 3 • N = 241, R^2 = 0,371 • SDE = seller's discretionary earnings
 (Adjusted EBITDA) • Largest FBA Deal:
 $73 MM,
 Multiple: 5.1,
 Category: Supplements WHAT IS AN “FBA BUSINESS” WORTH? Observation period: Sept 2018 - Aug 2019 Quelle: C&L International LLC, “The FBA Broker”
  4. 4. 4 4 BUYER TYPES
  5. 5. 5 Investor IngoCorporate dropout Cobee Consolidator ConniStrategic Stacy
  6. 6. CORPORATE DROPOUT COBEE 6
  7. 7. INVESTOR INGO 7
  8. 8. STRATEGIC STACY 8
  9. 9. CONSOLIDATOR CONNIE 9
  10. 10. PLAY BUYERS OFF AGAINST EACH OTHER 10
  11. 11. 11 5 FAILED DEALS
  12. 12. VALLEY OF DEATH 12
  13. 13. TOO GREEDY 13
  14. 14. NO PROPER ACCOUNTING 14
  15. 15. NEGATIVE TREND 15
  16. 16. TOO MANY BRANDS 16
  17. 17. BLACK HAT 17
  18. 18. A PERFECT FBA BUSINESS 18 30 % Diversified 25 % Margin on SDE 20 % YoY Growth 4 Years old Absent owner Premium brand
  19. 19. 19 WWW.DRAGONFLIP.COM

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