"Solving business challenges with open-source applications - OroCRM and OroCommerce" Oro is the company behind OroCRM the most flexible Open Source Customer Relationships Management platform and OroCommerce The only True Open Source B2B e-Commerce application. Oro approach to solve business challenges is that no two businesses are alike. That is why OroCRM and OroCommerce are built with flexibility and extendibility in mind. Our goal is to provide organizations the ability to extend core product functionality and customize features to fit their business needs. This presentation will discuss Oro’s ground breaking application and will highlight cases where OroCRM’s open source approach and flexibility was the driving force behind our ability to deliver innovative solutions.

2. Hallo!

3. The Oro Team
Yoav Kutner
CEO
Jary Carter
CRO
Dima Soroka
CTO
Michael Bessolov
VP, Engineering
Motti Danino
VP, Operations
Roy Rubin
Advisor

4. About Oro

5. The Vision

6. Open Source
Flexibility
Customizability Ecosystem
Total Cost
Of Ownership
Open Source

7. Oro’s Technology Principles
• Extensibility
• Flexibility
• Maintainability
• Performance
• Security
• Deployment

8. Oro’s Technology Stack
• OroPlatform, OroCommerce and OroCRM
• PHP, MySQL, PostgreSQL
• Symfony2
• Backbone
• Elasticsearch
• OroCloud
• Docker
• Kubernetes

9. Fun facts
• Lines of code: 400 000+
• Cups of coffee: 200 000+
• Number commits: 80 000+
• Contributors: 150+

11. OroPlatform Features
• User and permission management
• Global search
• Entity management
• Report and workflow engine
• Navigation
• System configuration
• UI/UX controls
• More…

12. • Web API with jsonapi support
• Field level ACL
• User level configuration
• Performance optimizations
• Workflow and automated processes management
OroPlatform Roadmap

13. Applications Built on OroPlatform

15. Create a Better Customer Experience

16. “Worldwide CRM Market
size grew 13.3% from
$20.4B in 2013 and will grow
to $36.5B in 2017”
(Gartner May 22 2015)
18.40%
12.10%
9.10%
6.20%
3.80%
50.40%
SalesForce SAP Oracle MS Dynamics IBM Other
CRM Market Share

17. OroCRM Fits the SMB Needs
SalesForce
SAP/Oracle
SugarCRM
Zoho
InfusionSoft
OroCRM
Flexibility
Total Cost of
Ownership

18. Multi-Channel

19. 360 Degree View of The Customer

20. Marketing

21. Workflows

22. • Sales team management
• BI reporting and dashboards
• Social Integration
• Integration with leading ecommerce
platforms
OroCRM Roadmap

23. OroCRM Downloads
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
42186 42217 42248 42278 42309 42339 42370 42401 42430

24. Active OroCRM Installs
0
10,000
20,000
30,000
40,000
50,000
60,000
Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

25. The Oro Community

26. OroCRM Pricing Model

28. OroCRM Customers

30. What is B2B Commerce?
• Business to business (B To B) is a type of commerce transaction that
exists between businesses, such as those involving a manufacturer and
wholesaler, or a wholesaler and a retailer.
– investopedia.com
• Business to Business Electronic-Commerce one business selling to
another business via the Web.
– PC Magazine

31. 5.5
12
0
2
4
6
8
10
12
14
2012 2020Source Frost & Sullivan
Global B2B Online Gross Sales Volume (Trillions)

32. “U.S. combined spend on Commerce and Order Management
platforms will grow at an annual compound growth rate of
10% in the next 4 years from $1.4B in 2014 to $2.1B in 2019.”
– The Forrester Wave

33. B2B e-Commerce Use Cases
• Self served model.
• Buyer Sales Person interaction
• Market place

34. B2B Commerce Gaps
Hybris/Intershop
Magento
Oracle/ATG
IBM/WebSphere
NetSuite
OroCommerce
Cloud Craze
Total Cost of
Ownership
Flexibility

35. “Demandware, Digital River, MarketLive and Elastic Path do
not have the capabilities to support complex B2B needs. They
were all included though in the B2C wave report.”
– The Forrester Wave

36. Why OroCommerce?
• Corporate Accounts
• Multiple Websites
• Personalized Catalogs
• Multiple Price Lists
• Configure-to-Quote and Quote-to-Order Workflows
• Quick Order Form
• Store Frontend Optimized for B2B Buying Experience
• B2C-style branded frontend and experience
• Mobile Optimized Buyer and Sales Representative Experience

37. Beta 1 is Now Available

38. Corporate Accounts

39. Personalized Catalogs

40. Multiple Price Lists

41. Quick Order Form

42. Store Frontend Optimized for B2B Buying Experience

43. Configure-to-Quote and Quote-to-Order Workflows

44. Configure-to-Quote and Quote-to-Order Workflows

45. OroCommerce Roadmap
• Fully personalized customer experience
• Built-in flexible content management
• Contract pricing
• Configurable payment term levels
• Sales Rep view and tool bar
• Mobile Optimized with Buyer and Sales
Representative Experience
• Reports, dashboards and data insights
• websites/Multiple Websites (inc.
catalog-only websites)
• Multi-business / multi-brand

46. Announcements
• OroCloud
• OroCommerce GA release
• Pricing Model
• Oro B2B event

47. Danke schön!