The document outlines an agenda for a session on digital transformation, emphasizing key trends and technology platforms that support this shift, including the rise of customer-centric businesses and the integration of big data. It cites various startups that have rapidly scaled in comparison to traditional companies and discusses the importance of innovative technology platforms for achieving digital transformation. The session will cover ten steps to building a successful platform and the changing dynamics of competition and collaboration in the tech landscape.

1. Mifan Careem
Director, Solution Architecture

2. Session Agenda - Integration
o The case for digital transformation
o Digital transformation – five technology trends
o A technology platform for digitation
transformation
o Ten steps to getting there – platform of
platforms
o Conclusion

3. LEGO: Building customer experience, brick by brick

4. • Digital
age
PR
• Games
and
Movies
• Free
games
• Lego
movie
• Crowdsourcing
and
customer
value
• Ideas.lego.com
• Youtube
content
• Cartoons
• Micro-­‐sites
• Co-­‐branding
LEGO: Building customer experience, brick by brick

5. The
democraAzaAon
of
technology
(driven
by
its
plummeAng
cost),
increased
access
to
funds
and
a
rising
entrepreneurial
culture
means
that
there
are
now
hundreds
of
startups
aIacking
tradiAonal
markets.
Uber,
Twitch,
Tesla,
Hired,
Clinkle,
Beyond
Verbal,
Vayable,
GitHub,
WhatsApp,
Airbnb,
MaIernet,
Snapchat,
Homejoy,
Waze
and
the
list
goes
on.
These
startups
are
achieving
scale
far
quicker
than
analog
companies
ever
did.
Whereas
the
average
Fortune
500
company
took
20
years
to
reach
a
market
capitalizaAon
of
$1
billion,
Google
managed
it
in
eight
years,
and
the
likes
of
Uber,
Snapchat
and
Xiaomi
in
three
years
or
less.
(Source:
Accenture/WEF
2016)

6. Digital transformation – Five technology trends
Pla^orm
RevoluAon
Customer
centric
Business
Rapid
InnovaAon
Big
data
insight
as
an
Asset
Workforce
reimagined

7. Pla^orm
(R)evoluAon
–
from
CompeAAon
to
CoopeAAon

8. Pla^orm
(R)evoluAon
–
from
CompeAAon
to
CoopeAAon
Business
focus:
• Pla^orm
business
model
• Network
effect
• Blurred
borders
between
partners
and
compeAtors
• Combined
value
• Other
examples:
Uber,
AirBnB
Technology
focus
• Technology
Pla^orm
to
build
a
Pla^orm
Business
• IntegraAon
pla^orm
used
to
connect
stakeholders

9. Customer
centric
business
–
the
Internet
of
Me!

10. Customer
centric
business
–
the
Internet
of
Me!
Business
focus:
• Customers
as
the
core
driver
• Social
media
and
networks
• PersonalisaAon
of
apps
and
services
• Sensors,
wearables
and
IoT
providing
a
constant
stream
of
data
Technology
focus
• Internet
of
Things
combined
with
customer
experiennce

11. Using
WSO2
AnalyAcs,
Experian
created
systems
that
could
take
data
from
markeAng
channels
real
Ame,
process
and
react
with
the
required
informaAon
under
the
average
human
reacAon
Ame
of
200
milliseconds,
correlate
against
historical
and
predicAve
data
and
respond
to
the
client
–
within
3-­‐5
milliseconds!
hIp://wso2.com/blogs/thesource/2015/10/wso2con-­‐insights-­‐experian-­‐uses-­‐wso2-­‐to-­‐uncover-­‐credit-­‐
intelligence/
Big
data
insight
as
an
asset

12. Using
WSO2
AnalyAcs,
Experian
created
systems
that
could
take
data
from
markeAng
channels
real
Ame,
process
and
react
with
the
required
informaAon
under
the
average
human
reacAon
Ame
of
200
milliseconds,
correlate
against
historical
and
predicAve
data
and
respond
to
the
client
–
within
3-­‐5
milliseconds!
hIp://wso2.com/blogs/thesource/2015/10/wso2con-­‐insights-­‐experian-­‐uses-­‐wso2-­‐to-­‐uncover-­‐credit-­‐
intelligence/
Big
data
insight
as
an
asset
Business
focus:
• Data
everywhere
• Intelligent
enterprise
Technology
focus
• Big
data
analyAcs
including
• Batch
analyAcs
• Streaming
fast
data
analyAcs
• PredicAng
analyAcs
and
machine
learning
• InteracAve
analyAcs
• GeospaAal
analyAcs

13. The
workforce,
reimagined

14. The
workforce,
reimagined
Business
focus:
• Cross
team
collaboraAon
• CreaAvity
as
a
core
value
• Agile
development
• Meritocracy
model
• Micro
services
teams
• The
Connected
Enterprise
Technology
focus
• Open
Source
–
internal
and
external
• IteraAve
architecture
• IntegraAon
pla^orm
used
to
connect
stakeholders

15. Legacy
Systems,
Cloud
Services,
Data
Sources
Stakeholders,
Partners,
ApplicaAons,
Devices,
Systems
On-­‐premise,
Cloud,
Managed
Cloud,
Hybrid
Deployments
(Bare-­‐metal,
VM,
Containers,
IaaS)
1. Customers
drive
business
2. Devices
and
IoT
are
stakeholders
3. Partners
contribute
to
pla^orm
business
model
4. Rapid
deployments
on
hybrid
IaaS,
PaaS
environments
5. ContainerizaAon
for
web
scale
deployment
6. IntegraAon,
Services,
Micro-­‐
integraAon
and
micro-­‐services
enable
rapid
innovaAon
7. Security
is
not
an
aherthought!
8. Managed
APIs
encourage
an
API
economy
9. ConsumerizaAon
of
IT
is
key
for
customer
centric
business
10. AnalyAcs
drives
business
funcAons
Integra:on
Connectors
Data
Services
Workflows
Services
OrchestraAon
TransformaAon
Micro
Services
Macro
Services
Messaging
Security
API
Management
App
Dev
and
Management
Mobile
and
IoT
Asset
Store
(API,
Apps,
Services
etc.)
Mobile
Device
Management
Mobile
ApplicaAon
Management
IoT
Device
Management
Governance
Dashboards
and
Stores
Analy:cs
Batch
Streaming
PredicAve
Building a platform for transformation

16. A Technology Platform for Digital Transformation
1
● 100% Open Source
● Fully integrated,
complete
middleware
platform
● 26 products
available, so that
you deploy only
what you need,
when you need it
● Built from scratch,
based on a single
code-base/platform
● Works seamlessly
across the cloud
and on-premise

17. CONTACT
US
!