SlideShare a Scribd company logo
eCommerce Platforms:
an introduction
Ben Adams
Founder & Director
www.function22.co.uk 1
What is an eCommerce Platform?
It is a software technology solution that allows you to build storefronts
(a storefront is any customer or business facing proposition relating to the selling of
products and services)
eCommerce Platform
Website In Store
Facebook
store
Mobile app Call Centre
www.function22.co.uk 2
The big eCommerce platforms
www.function22.co.uk 3
What types of solutions do they offer?
Some vendors offer fully integrated platforms whilst others pre-integrate with external
solutions
(Pre-integrated means that one solution can be plugged into another with very little
development effort)
Fully Integrated
ATG
CMS
PSP
PIM
Social
Mash up
www.function22.co.uk 4
What are ecommerce platforms made of?
They are usually based on a common programming language
(Java is becoming the most widely used programming language to build eCommerce
platforms because of its object based, standards based nature)
Java PHP .net
eCommerce Platform
www.function22.co.uk 5
How do you build storefronts with an eCommerce platform?
You use a set of developer tools, processes and frameworks provided by the
eCommerce platform
(an API is an Application Programming Interface, it is a set of building blocks that a
developer can use to create functionality on a storefront)
Developer framework
APIs Data models Business logic
Development
environment
Server side
scripts
Integration
framework
eCommerce Platform
www.function22.co.uk 6
Integrated Development Environments
www.function22.co.uk 7
How do you deliver an eCommerce platform on the web?
You host it yourself or on the Cloud
(The Cloud, is a worldwide infrastructure where hosting and software is delivered ‘on
demand’ over the internet)
On-premise On Demand
Host in your building
More control
Know where your data is
Hard to scale
Host it in the Cloud
Low set up costs
Easy to scale
Potential data and security issues
www.function22.co.uk 8
Who builds the storefronts with the eCommerce platform?
It depends on your implementation model
(an SI or System Integrator is a Third Party company who specialise in the building
eCommerce platforms for clients)
In-house Outsource
Build a development team in your business
More control and flexibility
Potential issues around quality
Hard to find resource
Get an SI to do the build for you
Less control and more fixed scope
Usually better quality
On demand resource
www.function22.co.uk 9
Big SIs
www.function22.co.uk 10
How does the business use an eCommerce platform?
Using as set of business tools provided with the eCommerce platform
(Product management means how you manage your product information, both for
business purposes and customers)
Business Tools
Product
management
Merchandising Pricing
Promotions Personalisation Search
eCommerce Platform
www.function22.co.uk 11
Business Tools
ATG Business
Control Centre
Demandware
Business
Manager
www.function22.co.uk 12
What is happening in the market?
www.function22.co.uk 13
Lots of replatforming
Most of the large retailers are either looking at new platforms or already replatforming
to enhance and future proof ecommerce and multichannel offering
www.function22.co.uk 14
SaaS / Cloud eCommerce is gaining ground
Retailers are realising the benefits of Cloud and SaaS – low total cost of
ownership, roadmaps, less IT involvement
Custom Licensed Managed SaaS
Component, CPU
based pricing
Rolled-into-one usage
based pricing
More retailer
involvement
Less retailer
involvement
www.function22.co.uk 15
Margins are being squeezed
Historically platform vendors made money out of license fees. Now SaaS is upon us, they
have to look at other margin makers, e.g. consultancy
www.function22.co.uk 16
Acquisitions for fully integrated solutions
Money is to be made in full service solutions and not individual offerings
www.function22.co.uk 17
eCommerce is becoming less about just websites
Storefronts are not just websites now. Regardless of channel or interface there should be
the same common, master solution and common customer experience.
www.function22.co.uk 18
Hybrid development models
Development models are evolving from traditionally outsourced or in house to a hybrid
model
SI
In-house
www.function22.co.uk 19
Open Source Frameworks & pre-integrations
The open source community is gaining traction with backing from major SIs and
technology providers
www.function22.co.uk 20
International
International is the buzz word. Retailers are looking to expand their offering to
international markets through cross border selling or international websites
Sweden
105 stores
Switzerland
Insurance
Fixed line
Portugal
154 stores
UK
820 stores
Ireland
76 stores
Spain
443 stores
The Netherlands
187 stores
Belgium
83 stores
Germany
216 stores
France
332 stores
BEST BUY EUROPE
2,500 stores
12 eCommerce businesses
2 million UVs/wk
www.function22.co.uk 21
Mobile Matures
Mobile selling has become a standard feature of any ecommerce platform
www.function22.co.uk 22
Commerce gets social
eCommerce vendors are investing in social capabilities in order to drive customer
engagement through social channels
www.function22.co.uk 23
What about the future?
www.function22.co.uk 24
Facebook evolves into an eCommerce platform?
www.function22.co.uk 25
Retailers exploit their bricks and mortar infrastructure
Customer can buy online and collect in store
Customer can sell their own product online and post in store via Tesco fulfilment
network
Suppliers can build their own stores on tesco.com and customers collect in store
www.function22.co.uk 26
eCommerce becomes ‘commerce’
eCommerce platforms become retail commerce platforms
Everything everywhere
Departmental functions become blurred
Heads / Directors of commerce
Holistic view of purchasing cycle
Differentiation becomes customer experience and operational efficiency (not platform)
www.function22.co.uk 27
Ben Adams – Founder & Director
ben@function22.co.uk
/in/benjadams
@function22uk
Thanks for listening!
www.function22.co.uk 28

More Related Content

What's hot

E-commerce project presentation by manoar
E-commerce project presentation by manoarE-commerce project presentation by manoar
E-commerce project presentation by manoar
Tarik Manoar
 
E commerce
E commerceE commerce
E commerce
rahul nayak
 
E-Commerce
E-CommerceE-Commerce
E-Commerce
Nashwan Doaqan
 
E commerce
E commerceE commerce
E commerce
CassandraMecca
 
e commerce business models
e commerce business modelse commerce business models
e commerce business models
Maya Ram Rana
 
Chapter 5 tech in e commerce
Chapter 5 tech in e commerceChapter 5 tech in e commerce
Chapter 5 tech in e commerce
Marya Sholevar
 
E business fundamentals
E  business fundamentalsE  business fundamentals
E business fundamentals
Arnav Chowdhury
 
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
Eyad Almasri
 
Impact of e commerce on society
Impact of e commerce on societyImpact of e commerce on society
Impact of e commerce on society
murshidjee
 
Ecommerce Business And Revenue Models PowerPoint Presentation Slides
Ecommerce Business And Revenue Models PowerPoint Presentation SlidesEcommerce Business And Revenue Models PowerPoint Presentation Slides
Ecommerce Business And Revenue Models PowerPoint Presentation Slides
SlideTeam
 
E Commerce - Final Project
E Commerce - Final ProjectE Commerce - Final Project
E Commerce - Final Project
Jamie Hutt
 
ROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCEROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCE
Sahil Nagpal
 
E commerce
E commerceE commerce
E commerce
Sumati Joshi
 
E business models
E business modelsE business models
E business models
Madhur Choudhary
 
E-commerce Marketing
E-commerce MarketingE-commerce Marketing
E-commerce Marketing
sanam nayak
 
E-commerce project in brief pdf
E-commerce project in brief pdfE-commerce project in brief pdf
E-commerce project in brief pdf
kapil sharma
 
Scm components in e commerce
Scm components in e commerceScm components in e commerce
Scm components in e commerce
Gaurav Patil
 
E-marketplace
E-marketplaceE-marketplace
E-marketplace
Andrey Andoko
 
E Commerce in B2B
E Commerce in B2BE Commerce in B2B
E Commerce in B2B
Sonali Srivastava
 
Chapter 1 introduction to e-commerce
Chapter 1   introduction to e-commerceChapter 1   introduction to e-commerce
Chapter 1 introduction to e-commerce
KanSol
 

What's hot (20)

E-commerce project presentation by manoar
E-commerce project presentation by manoarE-commerce project presentation by manoar
E-commerce project presentation by manoar
 
E commerce
E commerceE commerce
E commerce
 
E-Commerce
E-CommerceE-Commerce
E-Commerce
 
E commerce
E commerceE commerce
E commerce
 
e commerce business models
e commerce business modelse commerce business models
e commerce business models
 
Chapter 5 tech in e commerce
Chapter 5 tech in e commerceChapter 5 tech in e commerce
Chapter 5 tech in e commerce
 
E business fundamentals
E  business fundamentalsE  business fundamentals
E business fundamentals
 
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
Chapter 2 / E-Commerce: Mechanisms, Infrastructures, and Tools – Technology o...
 
Impact of e commerce on society
Impact of e commerce on societyImpact of e commerce on society
Impact of e commerce on society
 
Ecommerce Business And Revenue Models PowerPoint Presentation Slides
Ecommerce Business And Revenue Models PowerPoint Presentation SlidesEcommerce Business And Revenue Models PowerPoint Presentation Slides
Ecommerce Business And Revenue Models PowerPoint Presentation Slides
 
E Commerce - Final Project
E Commerce - Final ProjectE Commerce - Final Project
E Commerce - Final Project
 
ROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCEROLE OF E COMMERCE AND M COMMERCE
ROLE OF E COMMERCE AND M COMMERCE
 
E commerce
E commerceE commerce
E commerce
 
E business models
E business modelsE business models
E business models
 
E-commerce Marketing
E-commerce MarketingE-commerce Marketing
E-commerce Marketing
 
E-commerce project in brief pdf
E-commerce project in brief pdfE-commerce project in brief pdf
E-commerce project in brief pdf
 
Scm components in e commerce
Scm components in e commerceScm components in e commerce
Scm components in e commerce
 
E-marketplace
E-marketplaceE-marketplace
E-marketplace
 
E Commerce in B2B
E Commerce in B2BE Commerce in B2B
E Commerce in B2B
 
Chapter 1 introduction to e-commerce
Chapter 1   introduction to e-commerceChapter 1   introduction to e-commerce
Chapter 1 introduction to e-commerce
 

Viewers also liked

Building for, perceiving and measuring performance for mobile web
Building for, perceiving and measuring performance for mobile webBuilding for, perceiving and measuring performance for mobile web
Building for, perceiving and measuring performance for mobile web
Robin Glen
 
NET-A-PORTER AMP Hackathon
NET-A-PORTER AMP HackathonNET-A-PORTER AMP Hackathon
NET-A-PORTER AMP Hackathon
Robin Glen
 
eCommerce Trends for 2015
eCommerce Trends for 2015eCommerce Trends for 2015
eCommerce Trends for 2015
Grant Morrow
 
Building elements and experiences at Net-A-Porter
Building elements and experiences at Net-A-PorterBuilding elements and experiences at Net-A-Porter
Building elements and experiences at Net-A-Porter
Robin Glen
 
Hally Darnell's ADV 420 Final Project
Hally Darnell's ADV 420 Final ProjectHally Darnell's ADV 420 Final Project
Hally Darnell's ADV 420 Final Project
Hally Darnell
 
Transformation structurelle et émergence au Sénégal - Madaniou DIEME
Transformation structurelle et émergence au Sénégal - Madaniou DIEMETransformation structurelle et émergence au Sénégal - Madaniou DIEME
Transformation structurelle et émergence au Sénégal - Madaniou DIEME
Madaniou DIEME
 
M-commerce [OpsWay]
M-commerce [OpsWay]M-commerce [OpsWay]
M-commerce [OpsWay]
OpsWay
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
Roman Pichler
 
Prada
PradaPrada
Prada
mlb976
 
PRADA Marketing strategy
PRADA Marketing strategyPRADA Marketing strategy
PRADA Marketing strategy
Olya Dyachuk
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
Munish Singla
 

Viewers also liked (11)

Building for, perceiving and measuring performance for mobile web
Building for, perceiving and measuring performance for mobile webBuilding for, perceiving and measuring performance for mobile web
Building for, perceiving and measuring performance for mobile web
 
NET-A-PORTER AMP Hackathon
NET-A-PORTER AMP HackathonNET-A-PORTER AMP Hackathon
NET-A-PORTER AMP Hackathon
 
eCommerce Trends for 2015
eCommerce Trends for 2015eCommerce Trends for 2015
eCommerce Trends for 2015
 
Building elements and experiences at Net-A-Porter
Building elements and experiences at Net-A-PorterBuilding elements and experiences at Net-A-Porter
Building elements and experiences at Net-A-Porter
 
Hally Darnell's ADV 420 Final Project
Hally Darnell's ADV 420 Final ProjectHally Darnell's ADV 420 Final Project
Hally Darnell's ADV 420 Final Project
 
Transformation structurelle et émergence au Sénégal - Madaniou DIEME
Transformation structurelle et émergence au Sénégal - Madaniou DIEMETransformation structurelle et émergence au Sénégal - Madaniou DIEME
Transformation structurelle et émergence au Sénégal - Madaniou DIEME
 
M-commerce [OpsWay]
M-commerce [OpsWay]M-commerce [OpsWay]
M-commerce [OpsWay]
 
Product Strategy and Product Success
Product Strategy and Product SuccessProduct Strategy and Product Success
Product Strategy and Product Success
 
Prada
PradaPrada
Prada
 
PRADA Marketing strategy
PRADA Marketing strategyPRADA Marketing strategy
PRADA Marketing strategy
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
 

Similar to eCommerce Platforms - an introduction

Why Should You Choose Magento eCommerce for Your Online Store
Why Should You Choose Magento eCommerce for Your Online StoreWhy Should You Choose Magento eCommerce for Your Online Store
Why Should You Choose Magento eCommerce for Your Online Store
Pixlogix Infotech
 
Revolutionize Your Online Presence with Headless BigCommerce Development?
Revolutionize Your Online Presence with Headless BigCommerce Development?Revolutionize Your Online Presence with Headless BigCommerce Development?
Revolutionize Your Online Presence with Headless BigCommerce Development?
Lucy Zeniffer
 
E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019 E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019
EBG
 
Portfolio
PortfolioPortfolio
Portfolio
nasraja
 
Smile OSS (Magento Expertise)
Smile OSS (Magento Expertise)Smile OSS (Magento Expertise)
Smile OSS (Magento Expertise)
Vlad Makarov
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014
Stefanos Falkonakis
 
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdfEmerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Guido X Jansen
 
Automotive omnichannel and digital revolution
Automotive omnichannel and digital revolutionAutomotive omnichannel and digital revolution
Automotive omnichannel and digital revolution
Grzegorz Rudno-Rudzinski
 
GECon2017_ Hybris from the start to thousands orders.how business receives th...
GECon2017_ Hybris from the start to thousands orders.how business receives th...GECon2017_ Hybris from the start to thousands orders.how business receives th...
GECon2017_ Hybris from the start to thousands orders.how business receives th...
GECon_Org Team
 
How To Find The Best Multi Vendor Ecommerce Software.pdf
How To Find The Best Multi Vendor Ecommerce Software.pdfHow To Find The Best Multi Vendor Ecommerce Software.pdf
How To Find The Best Multi Vendor Ecommerce Software.pdf
StoreHippo
 
Ecommerce Web Development
Ecommerce Web DevelopmentEcommerce Web Development
Ecommerce Web Development
Sanjida Afrin
 
I•systems - enterprise ecommerce
I•systems - enterprise ecommerceI•systems - enterprise ecommerce
I•systems - enterprise ecommerce
Daniel Gola
 
RSA Conference 2006 (Linkedin)
RSA Conference 2006 (Linkedin)RSA Conference 2006 (Linkedin)
RSA Conference 2006 (Linkedin)
jimmcdonaldpmp
 
21 best ecommerce tools you should be using in 2021
21 best ecommerce tools you should be using in 202121 best ecommerce tools you should be using in 2021
21 best ecommerce tools you should be using in 2021
Samaritan InfoTech
 
E commerce platform for small businesses: how to choose one?
 E commerce platform for small businesses: how to choose one? E commerce platform for small businesses: how to choose one?
E commerce platform for small businesses: how to choose one?
WebConnect Pvt Ltd
 
Miritec services for eCommerce
Miritec services for eCommerce Miritec services for eCommerce
Miritec services for eCommerce
Miritec
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
Vivek Chaturvedi
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
Vivek Chaturvedi
 
B com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
B com 2013 | La strategia per un e-commerce di successo_Federico GasparottoB com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
B com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
B com Expo | GL events Italia
 
Era of APIs: Why do we need an API strategy?
Era of APIs: Why do we need an API strategy?Era of APIs: Why do we need an API strategy?
Era of APIs: Why do we need an API strategy?
Bala Iyer
 

Similar to eCommerce Platforms - an introduction (20)

Why Should You Choose Magento eCommerce for Your Online Store
Why Should You Choose Magento eCommerce for Your Online StoreWhy Should You Choose Magento eCommerce for Your Online Store
Why Should You Choose Magento eCommerce for Your Online Store
 
Revolutionize Your Online Presence with Headless BigCommerce Development?
Revolutionize Your Online Presence with Headless BigCommerce Development?Revolutionize Your Online Presence with Headless BigCommerce Development?
Revolutionize Your Online Presence with Headless BigCommerce Development?
 
E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019 E-commerce platforms - Benchmark by EBG Berlin 2019
E-commerce platforms - Benchmark by EBG Berlin 2019
 
Portfolio
PortfolioPortfolio
Portfolio
 
Smile OSS (Magento Expertise)
Smile OSS (Magento Expertise)Smile OSS (Magento Expertise)
Smile OSS (Magento Expertise)
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014
 
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdfEmerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
Emerce Retail_Stage Session_SQLI&Spryker_2022_AU (1).pdf
 
Automotive omnichannel and digital revolution
Automotive omnichannel and digital revolutionAutomotive omnichannel and digital revolution
Automotive omnichannel and digital revolution
 
GECon2017_ Hybris from the start to thousands orders.how business receives th...
GECon2017_ Hybris from the start to thousands orders.how business receives th...GECon2017_ Hybris from the start to thousands orders.how business receives th...
GECon2017_ Hybris from the start to thousands orders.how business receives th...
 
How To Find The Best Multi Vendor Ecommerce Software.pdf
How To Find The Best Multi Vendor Ecommerce Software.pdfHow To Find The Best Multi Vendor Ecommerce Software.pdf
How To Find The Best Multi Vendor Ecommerce Software.pdf
 
Ecommerce Web Development
Ecommerce Web DevelopmentEcommerce Web Development
Ecommerce Web Development
 
I•systems - enterprise ecommerce
I•systems - enterprise ecommerceI•systems - enterprise ecommerce
I•systems - enterprise ecommerce
 
RSA Conference 2006 (Linkedin)
RSA Conference 2006 (Linkedin)RSA Conference 2006 (Linkedin)
RSA Conference 2006 (Linkedin)
 
21 best ecommerce tools you should be using in 2021
21 best ecommerce tools you should be using in 202121 best ecommerce tools you should be using in 2021
21 best ecommerce tools you should be using in 2021
 
E commerce platform for small businesses: how to choose one?
 E commerce platform for small businesses: how to choose one? E commerce platform for small businesses: how to choose one?
E commerce platform for small businesses: how to choose one?
 
Miritec services for eCommerce
Miritec services for eCommerce Miritec services for eCommerce
Miritec services for eCommerce
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
 
Ecommerce Development
Ecommerce DevelopmentEcommerce Development
Ecommerce Development
 
B com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
B com 2013 | La strategia per un e-commerce di successo_Federico GasparottoB com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
B com 2013 | La strategia per un e-commerce di successo_Federico Gasparotto
 
Era of APIs: Why do we need an API strategy?
Era of APIs: Why do we need an API strategy?Era of APIs: Why do we need an API strategy?
Era of APIs: Why do we need an API strategy?
 

Recently uploaded

Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
Baishakhi Ray
 
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
OnBoard
 
Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
AmandaCheung15
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
The History of Embeddings & Multimodal Embeddings
The History of Embeddings & Multimodal EmbeddingsThe History of Embeddings & Multimodal Embeddings
The History of Embeddings & Multimodal Embeddings
Zilliz
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
SynapseIndia
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Zilliz
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
David Wilson
 
UX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business GoalsUX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business Goals
FIDO Alliance
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
shyamraj55
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
ZachWylie3
 
It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...
Zilliz
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
Priyanka Aash
 
Keynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive SecurityKeynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive Security
Priyanka Aash
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Nicolás Lopéz
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
FIDO Alliance
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
siddu769252
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
shanihomely
 

Recently uploaded (20)

Semantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software DevelopmentSemantic-Aware Code Model: Elevating the Future of Software Development
Semantic-Aware Code Model: Elevating the Future of Software Development
 
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
Mastering Board Best Practices: Essential Skills for Effective Non-profit Lea...
 
Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
The History of Embeddings & Multimodal Embeddings
The History of Embeddings & Multimodal EmbeddingsThe History of Embeddings & Multimodal Embeddings
The History of Embeddings & Multimodal Embeddings
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
 
UX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business GoalsUX Webinar Series: Aligning Authentication Experiences with Business Goals
UX Webinar Series: Aligning Authentication Experiences with Business Goals
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
Integrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecaseIntegrating Kafka with MuleSoft 4 and usecase
Integrating Kafka with MuleSoft 4 and usecase
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
 
It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
Redefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI CapabilitiesRedefining Cybersecurity with AI Capabilities
Redefining Cybersecurity with AI Capabilities
 
Keynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive SecurityKeynote : AI & Future Of Offensive Security
Keynote : AI & Future Of Offensive Security
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 

eCommerce Platforms - an introduction

  • 1. eCommerce Platforms: an introduction Ben Adams Founder & Director www.function22.co.uk 1
  • 2. What is an eCommerce Platform? It is a software technology solution that allows you to build storefronts (a storefront is any customer or business facing proposition relating to the selling of products and services) eCommerce Platform Website In Store Facebook store Mobile app Call Centre www.function22.co.uk 2
  • 3. The big eCommerce platforms www.function22.co.uk 3
  • 4. What types of solutions do they offer? Some vendors offer fully integrated platforms whilst others pre-integrate with external solutions (Pre-integrated means that one solution can be plugged into another with very little development effort) Fully Integrated ATG CMS PSP PIM Social Mash up www.function22.co.uk 4
  • 5. What are ecommerce platforms made of? They are usually based on a common programming language (Java is becoming the most widely used programming language to build eCommerce platforms because of its object based, standards based nature) Java PHP .net eCommerce Platform www.function22.co.uk 5
  • 6. How do you build storefronts with an eCommerce platform? You use a set of developer tools, processes and frameworks provided by the eCommerce platform (an API is an Application Programming Interface, it is a set of building blocks that a developer can use to create functionality on a storefront) Developer framework APIs Data models Business logic Development environment Server side scripts Integration framework eCommerce Platform www.function22.co.uk 6
  • 8. How do you deliver an eCommerce platform on the web? You host it yourself or on the Cloud (The Cloud, is a worldwide infrastructure where hosting and software is delivered ‘on demand’ over the internet) On-premise On Demand Host in your building More control Know where your data is Hard to scale Host it in the Cloud Low set up costs Easy to scale Potential data and security issues www.function22.co.uk 8
  • 9. Who builds the storefronts with the eCommerce platform? It depends on your implementation model (an SI or System Integrator is a Third Party company who specialise in the building eCommerce platforms for clients) In-house Outsource Build a development team in your business More control and flexibility Potential issues around quality Hard to find resource Get an SI to do the build for you Less control and more fixed scope Usually better quality On demand resource www.function22.co.uk 9
  • 11. How does the business use an eCommerce platform? Using as set of business tools provided with the eCommerce platform (Product management means how you manage your product information, both for business purposes and customers) Business Tools Product management Merchandising Pricing Promotions Personalisation Search eCommerce Platform www.function22.co.uk 11
  • 12. Business Tools ATG Business Control Centre Demandware Business Manager www.function22.co.uk 12
  • 13. What is happening in the market? www.function22.co.uk 13
  • 14. Lots of replatforming Most of the large retailers are either looking at new platforms or already replatforming to enhance and future proof ecommerce and multichannel offering www.function22.co.uk 14
  • 15. SaaS / Cloud eCommerce is gaining ground Retailers are realising the benefits of Cloud and SaaS – low total cost of ownership, roadmaps, less IT involvement Custom Licensed Managed SaaS Component, CPU based pricing Rolled-into-one usage based pricing More retailer involvement Less retailer involvement www.function22.co.uk 15
  • 16. Margins are being squeezed Historically platform vendors made money out of license fees. Now SaaS is upon us, they have to look at other margin makers, e.g. consultancy www.function22.co.uk 16
  • 17. Acquisitions for fully integrated solutions Money is to be made in full service solutions and not individual offerings www.function22.co.uk 17
  • 18. eCommerce is becoming less about just websites Storefronts are not just websites now. Regardless of channel or interface there should be the same common, master solution and common customer experience. www.function22.co.uk 18
  • 19. Hybrid development models Development models are evolving from traditionally outsourced or in house to a hybrid model SI In-house www.function22.co.uk 19
  • 20. Open Source Frameworks & pre-integrations The open source community is gaining traction with backing from major SIs and technology providers www.function22.co.uk 20
  • 21. International International is the buzz word. Retailers are looking to expand their offering to international markets through cross border selling or international websites Sweden 105 stores Switzerland Insurance Fixed line Portugal 154 stores UK 820 stores Ireland 76 stores Spain 443 stores The Netherlands 187 stores Belgium 83 stores Germany 216 stores France 332 stores BEST BUY EUROPE 2,500 stores 12 eCommerce businesses 2 million UVs/wk www.function22.co.uk 21
  • 22. Mobile Matures Mobile selling has become a standard feature of any ecommerce platform www.function22.co.uk 22
  • 23. Commerce gets social eCommerce vendors are investing in social capabilities in order to drive customer engagement through social channels www.function22.co.uk 23
  • 24. What about the future? www.function22.co.uk 24
  • 25. Facebook evolves into an eCommerce platform? www.function22.co.uk 25
  • 26. Retailers exploit their bricks and mortar infrastructure Customer can buy online and collect in store Customer can sell their own product online and post in store via Tesco fulfilment network Suppliers can build their own stores on tesco.com and customers collect in store www.function22.co.uk 26
  • 27. eCommerce becomes ‘commerce’ eCommerce platforms become retail commerce platforms Everything everywhere Departmental functions become blurred Heads / Directors of commerce Holistic view of purchasing cycle Differentiation becomes customer experience and operational efficiency (not platform) www.function22.co.uk 27
  • 28. Ben Adams – Founder & Director ben@function22.co.uk /in/benjadams @function22uk Thanks for listening! www.function22.co.uk 28