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Ec2009 ch15 e commerce strategy

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Nuth Otanasap
Nuth Otanasap

Lonely Planet is a travel guide publisher that is transitioning its business online. It is applying e-commerce technologies to digitize its vast library of travel information and reinvent the travel guide for the digital age. Some key initiatives include its online store, travel information and updates on its website, and partnerships like eKno and CitySync that allow travelers to access Lonely Planet content on mobile devices. Lonely Planet aims to generate online revenue while avoiding conflicts with its print business. It is taking an incremental approach and learning from strategic experiments in the digital space without distracting from its core business.

EducationBusiness
1 of 106
Chapter 15 E-Commerce Strategy and Global EC
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
Learning Objectives (cont.) ,[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],knowledge
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.)
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) S W O T Weaknesses Opportunities Threats Strengths
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Return on investment (ROI): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return on investment (ROI): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy: Concepts and Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Initiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Formulation ,[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.)
Cost-Benefit Analysis ,[object Object],[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object]
Risk Analysis ,[object Object],[object Object],[object Object]
Risk Analysis ,[object Object]
Risk Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation ,[object Object],[object Object]
EC Strategy Implementation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation (cont.) ,[object Object],[object Object],[object Object],[object Object]
Application Development ,[object Object],[object Object],[object Object]
Application Development (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Implementation Issues ,[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment ,[object Object],[object Object],[object Object]
Project Assessment Objectives ,[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment (cont.)
Keys to EC Success ,[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Going Global ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],C A G E culture administration geography economics
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Issues ,[object Object],[object Object],[object Object],[object Object]
Managerial Issues (cont.) ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Summary (cont.) ,[object Object],[object Object],[object Object]

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Ec2009 ch15 e commerce strategy

  • 1. Chapter 15 E-Commerce Strategy and Global EC
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  • 79. E-Strategy and Project Assessment (cont.)
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