The document discusses considerations for building an ecommerce platform business model, including: 1) Separating B2B and B2C brands/interfaces with clearly defined market focuses. 2) Taking a long term, profitable perspective without unsustainable discounts by focusing on exclusive products and market niches. 3) Carefully curating product selections and measuring key metrics like customer acquisition costs rather than focusing solely on listing maximum products.

1. Decoding ecommerce platform
business models
Abhijit Anand Prabhudan
abhijit@gmail.com

2. Branding and identity
• Separate brands or interfaces for b2b and b2c
• Let's call them cataloghub and catalogforge
• Each has its USP and market focus clearly
defined

3. Premises
• Long term business perspective
• Not burning money
• Being profitable
• Steady market growth
• Scalable back-end processes

4. What analysts have written in
media
• Exclusive & differentiated product categories
found to be more profitable
• Marketplace model found to be more
profitable
• Long tail dominated by few blockbuster
products
• Focusing on niche market is beneficial in face
of giants

5. Catalog building
• Highly selective merchandise
• Carefully curated merchandise
• No race to list everything in order to show
maximum numbers of products in different
categories

6. Prudent pricing
• No unsustainable discounts or mark-off
• Include aspects of crowd funding to assess
demand for selected products

7. Metrics
• Depending on model, TAM, CAC, LTV, ARPU,
GMV, GTV, cash conversion cycle, operating
cycle, inventory conversion, receivables
conversion besides others are measured in
dashboard but One Metric That Matters
OMTM approach outlined in Lean Analytics is
desirable

8. Employee value proposition
• Striving for better work-life balance for
employees
• Leveraging automation for warehousing and
logistics operations
• Holacracy model is desirable?

9. Future potential of blockchain
• Granular accounting and unprecedented
accuracy in tracking under supply chain
management by use of blockchain
• Far better tracking of contract production,
supplies, sellers, warehousing, logistics & CRM
activities

10. SMEs should focus on?
• Intermediary models are replicable
• Business model imitation is more relevant
than business model innovation in Indian
context?

11. Open source software
• Most technology infrastructure can be based
on open source software
• Software like Akeneo, Pimcore, Drupal
commerce and Magento
• But simplicity and intuitive UX of Microweber
stands out

12. Conclusion
• This slide deck is my attempt to sense
ecommerce platform business models
• I am Abhijit Anand Prabhudan
• Contact me abhijit116@gmail.com