IBM is an innovation company led by Ginni Rometty that pursues continuous transformation. It has acquired over 140 companies since 2000 for $33 billion to target new areas like the Chief Marketing Officer. While 70% of researchers used to focus on hardware, 60% now focus on fields supporting IBM's growth initiatives. IBM income comes from software, services, financing, and other areas. It aims to apply analytics across its business and use social technologies to identify experts and create a seamless client experience. The document outlines a project for mobile proposals from teams in different departments that is due by October 24.

1. IBM: an overview
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© 2012 IBM Corporation

2. IBM: an overview
"IBM is an innovation company.
Both in what we do and how we
do it, we pursue continuous
transformation –
always remixing to higher value in
our portfolio and skills, in the
capabilities we deliver to our
clients and in our own operations
and management practices.“
Ginni Rometty, IBM CEO
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© 2012 IBM Corporation

3. IBM: an overview
New era of computing
140 acquisitions
since 2000
($33 billion)
Now targeting:
Chief Marketing
Officer
"Two decades ago, 70% of researchers were
working in materials science, hardware and related
technologies.
Today, 60% are in fields that support our key
growth initiatives.”
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© 2012 IBM Corporation

4. IBM: an overview
New era of computing
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© 2012 IBM Corporation

5. IBM: an overview
Where does IBM income come from?
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© 2012 IBM Corporation

6. IBM: an overview
Where does IBM income come from?
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© 2012 IBM Corporation

7. IBM: an overview
Towards a Smarter Workforce
And we are now taking the next step, becoming
a Smarter Enterprise:
• In part, this means applying analytics to every
part of our business — changing how we
manage risk, drive efficiency, increase
marketing effectiveness and infuse business
insight across the company.
• In part, it means using social technologies to
identify IBM experts and enable them to deliver
their knowledge and leverage our entire
portfolio to create a seamless, high-value
client experience.
9,500 sellers with industry expertise: eg. Healthcare,
energy, telecom, banking
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© 2012 IBM Corporation

8. The project
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9. IBM: an overview
The steps involved
Each team present a proposal mobile project on
their focus area
All presentations due by Thursday Oct 24 prior
to class
• Points for presentation skills
• Bonus points for linking
social/mobile/cloud/big data
• Bonus points for displaying understanding of •
• Build/Transform/Engage/Optimize
• Bonus points for incorporating and integrating
the proposal from another team
• Bonus points for for being featured in the
proposal from another team
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© 2012 IBM Corporation

10. IBM: an overview
B
A
Sales/Marketing
C Finance
Customer Support
D
Human Resources
E
Manufacturing
F
Research &
Development
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© 2012 IBM Corporation