Pay Per Click & social media in Audiology Marketing

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This document provides tips for audiology practices to design an effective website, search engine optimization, and pay-per-click advertising campaign to drive new patient leads. It stresses the importance of high quality ads and landing pages that are carefully matched, focusing on one product or service, and carefully monitoring campaign performance to optimize for conversions. Social media like Facebook, Twitter, and YouTube are also highlighted as important marketing channels.

Business

Audiology Engine
AudiologyWebsite Design & Audiology
SEOThat Drives LeadsToYour Practice

Pay Per Click
Advert Quality &
Landing Page
Are Key

Advert Quality &
Advert Relevance
= Less Money

Carefully Worded
Advert That
Mirrors Landing
Page

A PageThat Drives
Conversion
Copy That Engages
Copy That Inspires
Copy That drives
Action

ManageYour
Campaign
Watch out for broad keyword
matches and exclude the ones that
are not qualified

Set Conversion
Parameters and
monitor them

Facebook
Advertising
Early Days ButVery Interesting

Recent content creation for Audiology presentation delivered at the Digital Audiology Marketing Master Class in the UK. The presentation covers the need for content in an online audiology marketing strategy. The presentation covers why relevance is hugely important in a search engine ranking strategy and how Search engine optimisation has changed to reflect both semantic search and localisation. The presentation also covered the use of webpage design elements such as social proof and stand out Call To Action elements to increase conversion.

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