This article discusses how enterprise architecture can better support business outcomes by taking a data-driven approach. It emphasizes understanding stakeholder needs, focusing on future state and desired outcomes over exhaustive current state modeling, and ensuring architecture data is easily accessible and tailored to different audiences. The rise of digital business, IoT, and APIs means data may no longer be fully controlled internally, so enterprise architects and data managers must work closely together to coordinate data modeling efforts and address issues like data quality, security, and packaging data into new digital products. Socializing architecture efforts across IT groups can increase adoption of architecture as a decision-making tool.