Drip marketing involves sending automated emails to prospects and customers on a scheduled basis. It is a relevant, personalized, and behavior-based communication strategy that is pre-written and sent automatically. Drip marketing campaigns benefit businesses by increasing engagement, automating funnel movement, saving time and effort, avoiding irritating prospects, maintaining post-closure engagement, delighting customers, and enabling up-selling and cross-selling opportunities. Key elements of a drip marketing campaign include triggers, conditions, and actions.

1. DRIP MARKETING
Presented By –
Anand S Iyer

2. 2
HELLO!
I am Anand S Iyer
You can find me at
https://www.linkedin.c
om/in/anand-iyer-
8a8059103/

3. Contents-
▹ What is Drip Marketing?
▹ Important features of Drip
Marketing.
▹ Benefits of Drip Marketing
Campaigns.
▹ Drip Marketing in Lead Lifecycle.
▹ What are the key elements of a
Drip Marketing Campaign?
3

4. Drip Marketing –
Often called drip campaigns but known by many other
names—drip marketing, automated email campaign,
lifecycle emails, auto responders and marketing
automation—the concept is the same: they're a set
of marketing emails that will be sent out automatically
on a schedule.
What is Drip Marketing?
4

5. Important features of
Drip Marketing.
a) It is super relevant
b) It is personalized
c) It is based on user behavior
d) It is pre-written
e) It is automated and sent on
a schedule
5

6. Benefits of Drip
Marketing Campaigns.
6
a) Higher engagement
b) Automated funnel movement
c) Save time and effort
d) No irritated prospects
e) Post-closure engagement
f) Delighted customers
g) Up-selling / Cross selling

7. Drip Marketing in lead
lifecycle.
7

8. What are the key elements of
a Drip Marketing Campaign?
8
a) Trigger
b) Conditions
c) Actions

9. THANKS!
Any questions?
You can find me at:
anand.iyer@vispl.in
9