This document discusses retailing in India, including traditional retailing and the rise of e-tailing. It defines e-tailing as using the internet to sell goods and services online. The document outlines the process of online shopping and what types of products are commonly sold online. It also discusses some of the triggers for the growth of e-tailing in India like convenience and discounts. However, it notes issues like a preference for touching products before buying, language barriers on websites, problems with shipping and payment systems. It concludes by discussing diverging views on the future of e-retailing in India, with some expecting large retailers to dominate and others anticipating exponential growth.

1. Retailing in India
MADE BY:- RAHUL MITTAL
AND
MANISH JAIN

2. Context• Definition
• Traditional Retailing
• PROCESS
• What to sell online
• Major E-Tailing
• Triggers of E-Tailing
• Rank on India on E-Tailing
• Most preferred sites
• Language Problem
• Problems with Shipping
• Problems with the Payment System
• Future of E-retailing in India

3. E-Retailing
• E-Tailing or E-Retailing may be defined as use of
internet to sell goods and services online
• E-Tailing is the practice of selling retail goods on the
internet. It is abbreviated version of “electronic
retailing “ which essentially constitutes business to
consumer transaction
• E-retailing, most commonly known as e-tailing is
nothing but shopping through the Internet and other
media forms. There are many things that are common
between direct retail stores and online retail stores.
Both have the process of billing of the customers and
have to maintain a relationship with the suppliers.

4. Traditional Retailing
• Retailing is the process of selling products or
services to consumers for their non-business
use.
• Product satisfaction and value satisfaction is
essential.

5. PROCESS
• Online visitor of the site
1 Pick up the items to be purchased.
• Confirming / finalizing
2 Item list selected and checkout.
• Enter the credit / debit card / Pay Pal information
3 Make the payment.
• User payment information
4 Checked via payment gateway.
• The payment will be credited to retailer account
5 Order confirmation is shown to the visitor along with order details and
shipping information.
• The visitor will be able to track their order status
6 SMS / email update will be frequently sent to visitor on the product or
service delivery.

6. What to sell online
• Computer
• hardware
• software
• electronics
• Office
supplies
• Sporting
goods
• Books
• music
• Toys
• Apparel
• clothing
• Jewelry
• Cars
• Services
• Others

9. Triggers of E-Tailing
• Saves times and efforts
• Convenience of shopping at home
• Wide variety
• Good discount
• Get detailed information of the product

10. Language Problem
• Most internet retail shops use English as their mode of
communication. English may not be comprehensible to
the majority of the Indian population . To increase the
customer base, content in the online retail shops
should be provided in local language.
• Another reason why the concept of e- retailing or
online retailing has not gained prominence in India is
that the Indians prefer to touch the products physically
before buying them. This facility is provided through
the multi-brand outlets, not available online. Studies
have revealed the preferences of the customers
towards the traditional shopping methods

11. Problems with Shipping
• The customers using the online shopping
channel should be assured that the products
that they have ordered would reach them in
due time. For this the retail companies have
resorted to private guaranteed courier
services as compared to postal services.

12. Problems with the Payment System
• People in India are not used to the online shopping
system and moreover the online payment system
through the credit card is also totally alien to them.
Most of them do not avail of the transaction facilities
offered by the credit cards. They are also dubious
regarding the online payment system through the
credit cards. Hence different payment options should
be made available to them like the credit card, cash on
delivery and net banking to give them further
assurance.

13. Future of E-retailing in India
• There are divergent views on the future of e-
retailing in India. Some experts are of the opinion
that the giant, big brand retailers would dominate
the small ones due to their wider investment
capacities. It would be next to impossible for the
small retailers and the kiranas to prove their
existence in the battlefield of online retailing.
Another viewpoint is that there would be an
exponential growth in the online retailing
business in India

14. Thank You