This document provides details about an e-commerce company selling electronic products in Dhaka, Bangladesh. It introduces the group members and gives an overview of the company's site details, marketing approach, target market, and e-marketing techniques. The company's mission is continuous growth and vision is helping people adapt to digitalization. Key e-marketing techniques discussed include website advertising, email marketing, social media marketing, blogging, YouTube advertising, search engine marketing and optimization. Challenges and competitor analysis are also summarized.

1. Welcome

2. Group Members
• Md. Arif Hossain
• Md. Shafiqul Islam
• Asaduzzaman
• Md. Asaduzzaman
• Md. Sujan
• Kawsar Ahamed

3. Site Details
Name :
Jingle : Click and Get.
Location : Dhaka, Bangladesh.
Category : Retail Shop.
Concern : Electronic products
such as computer, laptop, camera
and mobile phone.

4. E-Marketing
• Referred to as the marketing of products or
services over the internet. Internet
marketing is considered to be broad in
scope because it not only refers to
marketing on the internet, but also includes
marketing done via e-mail and wireless
media.

5. Our Concern
Mission:
Our mission is to sustain and keep a continuous growth.
Vision:
Our vision is to make the people to cope up with the
digitalization.

6. Target Market
• Internet users.
• Students.
• Professional people.
• City dwellers.

7. The Benefits of E-Marketing
• Global reach
• Lower cost
• Traceable, measurable results
• 24-hour marketing
• Personalization etc

8. E-Marketing Techniques
• Website Advertising
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• E-mail Marketing
• Inbound Marketing
• Video Marketing

9. Website Advertising
• News websites:
banglanews.com, bdnews.com etc.
• Software websites:
brothersoft.com, pcworld.in etc.
• Social Websites: facebook.com.

10. Email Marketing
• One of the effective way of marketing. First of all
we will collect some e-mail ids of our target
customers. Then we will go for sending our
products updates and offers and promotions. We
can offer different rate of discounts if they
purchase a product using his e-mail address or
sign in with his e-mail id.

11. Social Website Marketing
• More popular and most effective way.
• Opening fan page.
• Problem solution options.
• Comments or suggestions posting.

12. Blogging
• Opening blogs and providing skill
development techniques.
• Helping to use his product better.
• Short tips.

13. You Tube Advertising
• We can ad some videos related to our website or related
to different problems and solutions.
• Sponsoring different tutorials.
• Popular songs and clips.

14. Search Engine Marketing
• A form of marketing that seeks to promote
websites by increasing their visibility in search
engine result pages (SERPs) through the use of
either paid placement, contextual
advertising, and paid inclusion, or through the
use of free search engine optimization
techniques.

15. Search Engine Optimization
• It is the process of improving the visibility
of a website or a web page in a search
engine's natural, or un-paid (organic or
algorithmic).

16. Selling
• Ordering
• Delivering
• Payment.

18. Marketing Mix

19. Major Challenges
• Security.
• Delivery on time.
• Controlling fraud customers.

20. Demand Analysis
We found that 55% of internet
users have high speed internet
access, 35% will have our
website access, 20% will be
favorably influenced and 15%
will buy online

21. Competitor Analysis
• Well-known local competitors such as
clickbd.com.
• Well known international company.
• New internet companies locally and worldwide.
• When undertaking scanning of competitor sites
the key differences that should be watched out
for:
– New approaches from existing companies
– New companies starting on the internet.

22. Thank You