2. Digital Marketing
• Digital marketing is the technique used for promoting
products or services with the help of internet by using
different digital technologies.
• It includes SEO, SMM,SEM,Email marketing, Google AdWords,
Google analytics
3. Opportunity in Digital
marketing
• Digital marketing has become popular in India. Until 2010
people were stuck with traditional marketing. Better than
traditional marketing (offline marketing) Digital marketing is
having more scope than traditional marketing now a days.
Digital marketing is showing your presence in online. If you
are not present in online that shows your business is diverting
to your competitors because they are online.
4. • Presently the survey says that 1.5lakhs career opportunity are there
in Digital marketing.
• A Digital marketer can be a entrepreneur, freelance worker or a
person who works for other companies.
• People who knows content marketing and search engine marketing
can grow their business easily.
• Many of the companies don’t know what are the benefits of doing
digital marketing.
5.
6. If you are a Digital Marketer you can
work in this field as below job titles.
• If you are a Digital Marketer you can work in this field as
below job titles.
• Digital marketing manager.
• Content marketing manager.
• Content writers.
• Inbound marketing manager.
• Social media experts.
• Search engine marketers.
• SEO executives.
• Copy writers.
• More.
7. Modules in Digital Marketing
• Content marketing.
• Search engine optimization.
• Search engine marketing.
• Social media marketing.
• Email marketing.
• Web analytics.