1. Creative Industry in the UK
Sean Robertson
Recent major Cultural
What it is Synergy
developments importance
Difference
What it is made Importance between Cultural Key issues
up of to UK and Creative of music
economy Industry sector

2. What it is
• It is the industry that creates entertainment
and products from imagination, thus being
a low costing and high paying industry.
Profit margins can be colossal. It is
defined by the DCMS as „those activities
which have their origin in individual
creativity, skill and talent and which have a
potential for wealth and job creation
through the generation and exploitation of
intellectual property.‟

3. What it is made up of
• It is made up from different sections. These are:
•
• 1. Advertising
• 2. Architecture
• 3. Art and antiques
• 4. Crafts
• 5. Design
• 6. Designer fashion
• 7. Film and video
• 8. Interactive leisure software
• 9. Music
• 10. The performing arts
• 11. Publishing
• 12. Software and computer services
• 13. Television and radio
•
• Each covers different kinds of consumable creativity and art.

4. Recent Major Developments
• Turnover in the sector in 2006 was £5.1 billion and
it supports over 60,000 jobs. The Government's
Economic Strategy identified the sector as one
where Scotland has a comparative advantage that
can be built upon to increase productivity and
growth. (Scottish Government) Creative Industries
continue to be seen as an important way to
stabilise the economy. Always growing and always
creating jobs.
• The development of Creative Scotland was a
significant step in supporting the creative
industries within Scotland. “We invest in talented
people and exciting ideas. We develop the
creative industries and champion everything that‟s
good about Scottish creativity.

5. Importance to UK economy
• The creative sector in the UK is large and always growing. This
creates many jobs and much wealth due to the fact that material is
mostly created from the human mind with a low cost but high
potential for success. “The Prime Minister‟s speech on supporting
economic growth highlights the creative industries as an important
growth area in rebalancing the economy.” (DCMS)
•
• The Creative Industries accounted for 2.89% of gross value added
(GVA) in the UK in 2009
• Relative to the UK‟s total GVA, the Creative Industries GVA has
increase by 0.07% (from 2.82% in 2008), but in absolute terms the
GVA reduced by 1% from 2008 (£36.6 billion to £36.3 billion)
• Publishing has the largest contribution to the UK‟s GVA, accounting
for 0.92% in 2009
•
• (Department for Cultural Media and Sport)

6. Cultural Importance
• The creative Industries have become a
good, if not the best, way to represent British
culture. Film4 is an example of a scheme
which funds and assists in the making of
British film. The government also provides
funds, loans and support. For
example, recently the government has
revealed its plan to enable school pupils to
learn an instrument and also provide greater
musical education. (Department for
education) British creations are usually easily
identifiable and can incorporate traits that
show off our culture.

7. Difference between Cultural and
Creative Industry
• (Wikipedia) Cultural industries include
industries that focus on cultural tourism
and heritage, museums and
libraries, sports and outdoor activities, and
a variety of 'way of life' activities that
arguably range from local pet shows to a
host of hobbyist concerns. Thus cultural
industries are more concerned about
delivering other kinds of value—including
cultural wealth and social wealth—rather
than primarily providing monetary value.

8. Synergy
• Synergy within the Creative Industries is
when one specific area of the Creative
Industry Sector can work with another to
create something that is a product of their
cooperation. A film or video game will
have a soundtrack. A video game can be
based on a movie and therefore advertise
each other, furthermore, these could be
advertised on radio or television. Graphical
designers will be required for the creation
of these things also.

9. Key issue of Music sector
• "Rock stardom will die because nobody will make enough
money anymore to be rock stars. Everybody will be jobbing
musicians. It's unbelievable. The music industry has changed
beyond all recognition. The music business we signed into
does not exist anymore." (Noel Gallagher)
• There is a huge loss of money due to piracy. Most young
artists cannot even hope to make money from the music
business.
• Massive Attack's 3D told the BBC how frightening it was to
see the total amount of downloads on unlicensed sites. "This
is how I make my living. It can be 25,000 [per site]. Multiply
that by all the [unlicensed] sites in the world and that can be
my whole profit gone. What does that actually mean for the
future. It will cheapen music eventually. And it forces the
business to take more drastic action, and I think that
compromises the bands and the listeners out there."