September 10, 2016. Digital Marketing - An Innovation to Modern Age at University of Caloon City Main Campus Manila Philippines. The powerpoint presentation file for my talk about Multi-channel Digital Marketing and my life story as an Entrepreneur. I am honored to share my knowledge to some 250+ marketing students who are about to graduate and exercise their marketing expertise in the marketplace. I shared some of the inner knowledge I have learned in the past few years of running a digital marketing agency as well as working with clients around the world. Thank you University of Caloocan City, its Teachers, Staffs, Marketing Students and Attendees. I hope to meet you again.

2. • Raised in Negros Occidental
• Raised by my grandmother while mother is working as a helper for my
Tito
• Came from a broken family
• Nakikisama all of my lives until recently
• Went to Cavite and live there since 2005 (11 years now)
• Dropped out of college to pursue business endeavors
• Has no backer, investor or personal mentor
• Network Marketing is my first business
In short, I am just an ordinary person like YOU!

7. • 100% owned and operated Digital Marketing Philippines (CJG Digital
Marketing) from ground and up.
• Employed 15 full-time people with above average Manila minimum
salary + performance bonus and commissions.
• Has active partners in USA, Australia, Canada, Dubai and UK.
• Active clients all over the world.
• Married with 1 Child.
• Ministry Head of Young Adults in our local Church.
If I can do it, you CAN do it too!

20. DIGITAL MARKETING

24. DIGITAL MARKETING

35. Better Understanding of your clients
Clearly defines your Target Market
Create a tailored Marketing Strategy
Carefully Plan your marketing ahead
Create an Optimized Digital Marketing
Strategy based on your allocated
budget

56. 85% of Filipino Internet users
search and watch ONLINE
VIDEOS about the brands,
products and services they are
interested in before they buy
Most won’t mind an ONLINE AD
83% believe that ADs that
provide RELEVANT
INFORMATION can actually
make their lives easier

60. GENERAL CONSUMER

70. MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION
Web analytics utilization
Data analysis
Optimized activities and
re-planning based on
actual data