This document discusses social media marketing and how businesses can use social media to promote themselves. It explains that marketing involves all customer touchpoints and should be planned and measurable. Social media marketing focuses on building relationships by giving away knowledge, answering questions, and solving problems. Interruption marketing like telemarketing does not work well, while permission marketing using social media, blogging, and videos can have a high return on investment. The document provides statistics on time spent on social media and trends in marketing tactics. It outlines benefits of social media marketing such as building a database, generating traffic, and increasing sales in a cost-effective way. Finally, it describes social media marketing services around strategic consulting, training, profile development, and more