Firefox OS is an open source mobile operating system built entirely on web technologies like HTML5. It allows developers to create customized user experiences and applications using standard web APIs without needing an OS-specific layer. By connecting HTML5 directly to device hardware, Firefox OS scales from high-end smartphones to basic phones and brings the open web experience to mobile devices dominated by proprietary platforms that lock in users and developers.

1. FIREFOX OS
Bringing the Open Web to Mobile Devices
Tristan Nitot
Principal Mozilla Evangelist
twitter: @nitot – tnitot@mozilla.com

2. TODAY

3. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms

4. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
• Device Specific Software
• Limited revenue choices
• Customer relationship mediated by store
• Take-it-or-leave-it policies
• Users and Developers are Locked-In

5. TOMORROW

6. FIREFOX OS
Built entirely using HTML5
& standard Web APIs without
the need for an intermediate OS
layer
Complete, standalone operating
system for the open Web

7. Create Customized & Differentiated
User Experiences (everything is a Web app)
Variations around the Home Variations around
screen the dialer

8. Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Existing Platforms
(smartphones only)
Firefox OS
Significantly
Web Browser/
Platform smaller stack:
Scales from
high-end
Native API- Web-based User
Experience/Web feature phones to
based UI Content high-end
smartphones
Web Engine/
APIs Standard Device
APIs
Kernel
(e.g. Android, iOS, Kernel
Win7, etc.)
Device
(phone, tablet, Device
desktop)

9. Create amazing HTML5 experiences and apps
DEVELOPERS
• Content owners maintain direct
connection to their audience
• Enhanced discoverability
CARRIERS
• Easy payment & built-in
FIREFOX Carrier billing
MARKETPLACE • Revenue sharing

10. Developers can write Apps & Services for
ONE Platform – the Web
8 Million
More developers • Web Apps based on HTML5
than any
other platform • Developers will no longer
need to learn and develop
against platform-specific
450,000+ native APIs
100,000+
• Write Apps & Services for
one platform – the Web

11. FOR USERS
An affordable
smartphone: brings the
smartphone experience
at a feature phone price
CONNECT TO point
THE WEB
Tons of apps
to choose from:
the Web is the limit!

12. Welcome to a new, open
and powerful mobile
world!
More info:
• marketplace.mozilla.org
• developer.mozilla.org/Mobile
Tristan Nitot - @nitot