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FIREFOX OS
Bringing the Open Web to Mobile Devices




           Tristan Nitot
          Principal Mozilla Evangelist
     twitter: @nitot – tnitot@mozilla.com
TODAY
Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms

• Device Specific Software
• Limited revenue choices
• Customer relationship mediated by
  store
• Take-it-or-leave-it policies
• Users and Developers are Locked-In
TOMORROW
FIREFOX OS

  Built entirely using HTML5
  & standard Web APIs without
  the need for an intermediate
  OS layer


  Complete, standalone
  operating system for the open
  Web
Create Customized & Differentiated
 User Experiences (everything is a Web
app)
Variations around the Home   Variations around
           screen                the dialer
Firefox OS: How an Open Web Phone
connects HTML5 to hardware
  Existing Platforms
    (smartphones only)
                            Firefox OS
           Web                                 Significantly
         Browser/                              smaller stack:
         Platform                              Scales from
                                               high-end




                                               }
        Native API-          Web-based User    feature phones to
                             Experience/Web
         based UI               Content        high-end
                                               smartphones
                               Web Engine/
            APIs             Standard Device
                                  APIs


          Kernel
      (e.g. Android, iOS,       Kernel
          Win7, etc.)

          Device
        (phone, tablet,        Device
           desktop)
Create amazing HTML5 experiences and apps


                                       DEVELOPERS

                     Content owners maintain direct
                     connection to their audience

                     Enhanced discoverability



                                       CARRIERS


                     Easy payment & built-in
    FIREFOX          Carrier billing

  MARKETPLACE        Revenue sharing
Developers can write Apps & Services for
ONE Platform – the Web
                        8 Million


                                    • Web Apps based on
 More developers
                                      HTML5
    than any
 other platform
                                    • Developers will no longer
                                      need to learn and develop
              450,000                 against platform-specific
                 +                    native APIs
   100,000+

                                    • Write Apps & Services for
                                      one platform – the Web
FOR USERS
             An affordable
             smartphone: brings the
             smartphone experience
             at a feature phone
CONNECT TO   price point
  THE WEB
             Tons of apps
             to choose from:
             the Web is the
             limit!
Firefox OS demo
Welcome to a new, open
 and powerful mobile
       world!
More info:

•marketplace.mozilla.org
•developer.mozilla.org/Mobile


                           Tristan Nitot - @nitot

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Firefox OS: bringing the Open Web to mobile devices

  • 1. FIREFOX OS Bringing the Open Web to Mobile Devices Tristan Nitot Principal Mozilla Evangelist twitter: @nitot – tnitot@mozilla.com
  • 3. Mobile Industry is DOMINATED by PROPRIETARY Mobile Platforms
  • 4. Mobile Industry is DOMINATED by PROPRIETARY Mobile Platforms • Device Specific Software • Limited revenue choices • Customer relationship mediated by store • Take-it-or-leave-it policies • Users and Developers are Locked-In
  • 6. FIREFOX OS Built entirely using HTML5 & standard Web APIs without the need for an intermediate OS layer Complete, standalone operating system for the open Web
  • 7. Create Customized & Differentiated User Experiences (everything is a Web app) Variations around the Home Variations around screen the dialer
  • 8. Firefox OS: How an Open Web Phone connects HTML5 to hardware Existing Platforms (smartphones only) Firefox OS Web Significantly Browser/ smaller stack: Platform Scales from high-end } Native API- Web-based User feature phones to Experience/Web based UI Content high-end smartphones Web Engine/ APIs Standard Device APIs Kernel (e.g. Android, iOS, Kernel Win7, etc.) Device (phone, tablet, Device desktop)
  • 9. Create amazing HTML5 experiences and apps DEVELOPERS Content owners maintain direct connection to their audience Enhanced discoverability CARRIERS Easy payment & built-in FIREFOX Carrier billing MARKETPLACE Revenue sharing
  • 10. Developers can write Apps & Services for ONE Platform – the Web 8 Million • Web Apps based on More developers HTML5 than any other platform • Developers will no longer need to learn and develop 450,000 against platform-specific + native APIs 100,000+ • Write Apps & Services for one platform – the Web
  • 11. FOR USERS An affordable smartphone: brings the smartphone experience at a feature phone CONNECT TO price point THE WEB Tons of apps to choose from: the Web is the limit!
  • 13. Welcome to a new, open and powerful mobile world! More info: •marketplace.mozilla.org •developer.mozilla.org/Mobile Tristan Nitot - @nitot

Editor's Notes

  1. Limited Influence or Control Device Specific Software Limited revenue choices Customer relationship mediated by store Take-it-or-leave-it policies Users and Developers are Locked-In
  2. Limited Influence or Control Device Specific Software Limited revenue choices Customer relationship mediated by store Take-it-or-leave-it policies Users and Developers are Locked-In
  3. Platform that is easy to design, build and customize to provide differentiated consumer experience