Tristan Nitot discusses Mozilla's vision of making the web the platform for mobile devices. Mozilla created Firefox OS, a complete operating system built using HTML5 and web technologies as an alternative to native mobile platforms. Firefox OS runs on inexpensive hardware and has launched on devices from manufacturers like LG and carriers worldwide. Mozilla's goals are to give users and developers more choice and control by removing gatekeepers and allowing HTML5 apps to be distributed directly on the web or through open marketplaces not controlled by single companies.

1. Tristan Nitot - @nitot
tnitot@mozilla.com
The Web is the
(mobile) Platform

2. a global community of people
who believe that
openness, innovation, and opportunity
are key to the continued
health of the Internet.
Mozilla is

3. We’re known for the Firefox Web browser

4. The New Firefox: Easy to use, beautiful & customizable

5. Two things to keep in mind:
1 - We’re a
not-for-profit
organization
!
2 - What we do,
we do it for the Web

6. The future is mobile

7. Google Apple ???
MarketPlace Google Play AppStore
Operating
System
Android iOS
Hardware Motorola
& co
iPhone
Market
position
#1 #2 #3
Who’s going to be #3?
Blackberry? Microsoft?Tizen? Ubuntu?

8. Mozilla’s vision:
«The Web is the
(mobile) Platform»

9. How do we get there?

10. Firefox for Android
Best ranked browser in Google Play Store

11. HTML5: Upgrade the Web so that
it can compete with native apps
https://wiki.mozilla.org/WebAPI
Vibration Motor
Hardware Keys
Proximity Sensor
Multitouch
NFC
Bluetooth
Accelerometer
Cameras
USB Access
Speaker
Microphone
Light Sensor
Gyro

12. Firefox OS
A complete, standalone
operating system for the
open Web, built entirely
using HTML5 & standard
Web APIs

13. Firefox OS: How an Open Web Phone
connects HTML5 to hardware
Hardware
Drivers
Linux Kernel
Gecko
(Mozilla’s Web Rendering Engine)
HTML5,
JavaScript & CSS
Certified
apps
Privileged
apps
Hosted
apps
{ System
Marketplace
Web
Security

14. Firefox Marketplace
https://marketplace.firefox.com/

15. •Affordable smartphone
•More hardware choice
•No gatekeepers: the Web is the
marketplace
•Adaptive App Search (ability to search and
try apps before installing)
What’s in there for users?

16. •HTML5 Apps can be made available on
marketplaces or sell direct on the Web (no
gatekeepers, no middleman!)
•The Web is a global platform that belongs
to everyone
•HTML5 also runs on Android and iOS
What’s in there for
developers?

17. •Already millions of Web developers worldwide: long tail
of local apps
•The Web is a global platform that belongs to everyone
•Ability to control a section of the local Firefox
marketplace
•Operator billing
What’s in there for
carriers?

18. 6 Hardware manufacturers: ZTE, TCL (Alcatel OneTouch), LG,
Huawei, Sony, Foxconn + Qualcomm for the chipset
6 devices available from LG, Alcatel One Touch & ZTE
18 Carriers : America Movil, China Unicom, Deutsche Telekom,
Etisalat, HutchisonThree Group, KDDI, KT, Megafon, QTel, SingTel,
Smart, Sprint, Telecom Italia, Telefonica, Telenor, Telstra,TMN, &
VimpelCom
Launched in Colombia,Venezuela, Spain, Brazil, Mexico, Peru &
Uruguay byTelefonica. Poland and Germany by DeutscheTelekom.
Hungary, Serbia and Montenegro byTelenor, Italy byTelecom Italia.
Worldwide partnerships

19. • 2 billion people will get on-
line in the next 5 years
• They’re mostly feature-
phone users for now
• Firefox OS runs on
inexpensive hardware
• Will expand to more high-
end hardware in the future
For feature phone users upgrading to
their first smartphone

20. Contribute to Mozilla:
http://www.mozilla.org/contribute
Build Mobile Web Apps:
https://marketplace.firefox.com/developers/
https://developer.mozilla.org/
And now?

21. Build the digital future
we want, not the
fragmented one which
is handed down to us.

22. Thank you!