Tristan Nitot discusses the open web approach and how Mozilla promotes openness, innovation and opportunity on the web. He notes that developing for desktops and mobile is challenging due to multiple operating systems, form factors, tools and APIs. However, the web is the platform of choice as it runs on all devices and is easier for distributing and updating applications. While the app stores provide discoverability and monetization, the open web allows multiple app stores and selling directly from a developer's website while maintaining compatibility with modern browsers.

1. Tristan Nitot- Founder, Mozilla Europe @ Nonick 2011Applications on desktop and smartphones: The Open Web approach

2. Who is Mozilla?A global community of people who want to make the Web better: Free, Open and Accessible to all.Led by a non-profit organizationOur mission is to promote openness, innovation and opportunity on the webWe make the Firefox Web browser

3. Stating the obvious: The Web is wonderful!

4. Makesmakes the Web… the Web?Anyonecanparticipate:Open standards: no fees to use the technology, no tools to buyView source -> learnfrom real-life examplesNo need to ask for permission

5. The web has enabledWikipedia(and Open Source)

6. Developing for the desktop is hardMultiple Operating Systems (Windows, Mac, Linux)Multiple developmenttoolsMultiple APIs

7. Developing for desktops and mobile iseven harder!Multiple Operating Systems (iOS, Android, Windows, Mac, Linux)Multiple formfactors (phone, tablet, PC)Multiple developmenttoolsMultiple APIsMultiple rules for distribution throughAppStores

8. The Web is the platform of choiceRuns on all devices, fromsmartphones to PCsEasier to distribute applications to users

9. If youthink the Web islikeWikipedia, thinkagainThinkZimbra, Google Maps, Jolicloud for exampleIt’s a powerful application platformEasier to distribute applications to users and update them

10. But thisisjust the beginning…HTML5 and related technologies enablemuchricher Web applications withvideo, audio, 3D…JavaScript isnowmuchfaster

11. Demos!HTML 5 DashboardMarble RunPlanetariumRunfieldRemixing Realityhttps://demos.mozilla.org/

12. Distribution: AppStores vs. WebsitesAppStores bring discoverability and monetization but lack the openness of the Web.How could we get the best of both worlds?

13. The Web is the way!Apps for the Open Web, the Open way:Multiple app storesThe developer can sell the app on his own siteCompatible with modern browsersMore details: https://apps.mozillalabs.com/FAQ: https://wiki.mozilla.org/OpenWebAppPlatformFAQ

14. Questions & Answers

15. Thankyou!http://twitter.com/nitot/https://developer.mozilla.org/http://www.mozilla.com/