Tristan Nitot discusses the open web approach and how Mozilla promotes openness, innovation and opportunity on the web. He notes that developing for desktops and mobile is challenging due to multiple operating systems, form factors, tools and APIs. However, the web is the platform of choice as it runs on all devices and is easier for distributing and updating applications. While the app stores provide discoverability and monetization, the open web allows multiple app stores and selling directly from a developer's website while maintaining compatibility with modern browsers.

1. Tristan Nitot- Founder, Mozilla Europe @ Nonick 2011 Applications on desktop and smartphones: The Open Web approach

2. Who is Mozilla? A global community of people who want to make the Web better: Free, Open and Accessible to all. Led by a non-profit organization Our mission is to promote openness, innovation and opportunity on the web We make the Firefox Web browser

3. Stating the obvious: The Web is wonderful!

4. Makesmakes the Web… the Web? Anyonecanparticipate: Open standards: no fees to use the technology, no tools to buy View source -> learnfrom real-life examples No need to ask for permission

5. The web has enabledWikipedia(and Open Source)

6. Developing for the desktop is hard Multiple Operating Systems (Windows, Mac, Linux) Multiple developmenttools Multiple APIs

7. Developing for desktops and mobile iseven harder! Multiple Operating Systems (iOS, Android, Windows, Mac, Linux) Multiple formfactors (phone, tablet, PC) Multiple developmenttools Multiple APIs Multiple rules for distribution throughAppStores

8. The Web is the platform of choice Runs on all devices, fromsmartphones to PCs Easier to distribute applications to users

9. If youthink the Web islikeWikipedia, thinkagain ThinkZimbra, Google Maps, Jolicloud for example It’s a powerful application platform Easier to distribute applications to users and update them

10. But thisisjust the beginning… HTML5 and related technologies enablemuchricher Web applications withvideo, audio, 3D… JavaScript isnowmuchfaster

11. Demos! HTML 5 Dashboard Marble Run Planetarium Runfield Remixing Reality https://demos.mozilla.org/

12. Distribution: AppStores vs. Websites AppStores bring discoverability and monetization but lack the openness of the Web. How could we get the best of both worlds?

13. The Web is the way! Apps for the Open Web, the Open way: Multiple app stores The developer can sell the app on his own site Compatible with modern browsers More details: https://apps.mozillalabs.com/ FAQ: https://wiki.mozilla.org/OpenWebAppPlatformFAQ

14. Questions & Answers

15. Thankyou! http://twitter.com/nitot/ https://developer.mozilla.org/ http://www.mozilla.com/