The document discusses Mozilla's approach to mobile technology, highlighting its commitment to open standards and interoperability to break down proprietary silos. It details how Mozilla aims to provide a web-based mobile experience that matches native app capabilities while partnering with operators and OEMs. The summary emphasizes the evolution from traditional desktop to mobile environments, driven by community contributions and a focus on user empowerment.

1. Andreas Gal, VP Mobile
Mozilla
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Web Technologies on Mobile -
Opportunities and Challenges

2. Welcome to Mozilla Firefox
500+ MILLION USERS
80+ LANGUAGES
1000 EMPLOYEES in 15 COUNTRIES
3 BILLION ADD-ONS DOWNLOADED
140,000 COMMUNITY ADD-ONS
BUILT BY 1,000s of CONTRIBUTORS
A public-benefitnon-profitfoundation and
wholly-ownedcorporation

3. Mozilla’s CoreValues
20122004
As a driver of choice and innovation on the Web,
Mozilla continues to revolutionize the market, give users
more control and empower developers.
30% GLOBAL MARKET SHARE*
#1 EUROPEAN BROWSER*

4. The Web, 2002

5. The Web,Today
Standards-based
web pages
HTML5 & Other Open Standards

6. Why did this change happen?
•Mozilla!
•How: Interoperable standards
•Authors “write once”, their code “runs everywhere” *
–Happy authors!
•Browsers compete over quality of
the implementation
–Better user experience!
–Happy users!
–Better standards!
(*) mostly

7. DATA DEVICE
Apple
Services
Apple
Ads
Apple
Platform
Apple
App Store
Microsoft
Services
Microsoft
Ads
Microsoft
Platform
Microsoft
App Store
Google
Services
Google
Ads
Google
Platform
Google
App Store
ANDROID SILO iOS SILO WP7 SILO
Observations of Today’s Smartphone Landscape
OPERATOR OEM/ODMUSERS DEVELOPERS

8. How can Mozilla disrupt these vertical silos?
Mozilla broke down the
stranglehold of proprietary
desktop technology through
innovation
and
open standards.
Mozilla aims to break down the
stranglehold of proprietary
mobile technology through
innovation
and
open standards.
Key difference: Different distribution channels. To reach mobile
users, we have to partner with Operators and OEMs/ODMs.

9. Web
Platform
Web
Apps
Web
Services
Mozilla
Implementation
Apple
Implementation
Google
Implementation
Operator
Services &
App Stores
Mozilla
Services &
App Store
Third Party
Services &
App Stores
Your
Services &
App Stores?
Names & Logos used for
illustrative purposes only.
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OvercomingVertical Silos & Lock-in through Open Standard and Interoperability

10. Access to Key APIs and Local Sensors To Provide Fully Engaging App Experiences
1 2 3
4 5 6
7 8 9
+ 0 *
Telephony
NFC
Contacts
Gestures
Camera
Audio
Bluetooth
Location
SMS
Settings
Match and exceed the capabilities of native apps.

11. A Mobile Experience Built Entirely on the Web
! ! @
! " #
CSS
JS
Cross-platform synchronization
Service differentiation
Tools known by millions of developer
Use existing standards

12. Mozilla’s Implementation: Firefox OS
Device
Kernel
APIs
Native API-based User Experience
Web Browser/ Platform
Device
Kernel
Web Engine/APIs
Web-based User Experience/Web Content
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!@
!
"
#
Firefox OSToday’s OS
Removing the Native API layer
Smaller stack, can target high-end feature phones and up
Based on open standards, no single-vendor APIs
Operator/OEM can deeply customize the user experience

13. From Web Content to Web App
Browser HTML5 Runtime

14. Q&A