Looking to decide between a mobile app or a mobile website?

1. VS
Mobile Websites Mobile Apps

2. So The Big Question
1. Do I need a Mobile website or Should I get a
Mobile App?
2. What are the advantages? Disadvantages of
both
3. In this presentation, we help you decide what
you need for your Mobile strategy

3. Mobile Website
A mobile-optimized website is a website that is
intended to be viewed using a mobile browser on the
various display sizes of phones, tablets, and other
mobile devices

4. Mobile App
A mobile application is a software application that
works on a specific mobile device's operating system
and is downloaded to the device to perform a specific
set of functions

5. Basics
5
Mobile Websites Mobile Apps
1. Accessed through a standard 1. Accessed only after installation
browser in your mobile device 2. Interactive user interface
2. Static navigational user 3. Available offline
interface 4. Can make use of features like
3. Requires a connection location based services,
4. Limited features and camera etc.
functionality

6. Platform Comparison
6
Device Development Approval
Speed App Store
Access Cost Process
Mobile
Full Very Fast Expensive Available Mandatory
App
Not
Mobile Reasonable
Available
Partial Fast None
Website
Hybrid Full Native Speed
Reasonable
Available Low
(App + Website) as necessary Overhead

7. Platform Comparison

8. Mobile Usage

9. 9
So how do we decide?

10. Business Goal
Do you want your customers to transact,
engage etc?

11. User Experience
Determine whether you want this application to
deliver a highly graphical and robust user experience
or whether it's primarily for delivering server-based
information.

12. Know Your Audience
Who is the audience? Your loyal users or anyone
needing to access your mobile destination

13. Performance Consideration
Mobile web technologies continue to improve,
providing mobile website visitors with more app-like
experiences. However, a well-designed mobile app
typically delivers a superior experience for several
reason

14. Investment
Apps need to be developed across platforms and
there is a higher Investment than a Mobile website

15. To Know More.
Contact Us
SEE
YOU
SOON!
Don’t forget to visit us @ www.ibexisstudios.com