FIREFOX OS 
Bringing the Open Web to Mobile Devices 
Sumanth Damarla 
Firefox App Developer Mentor 
twitter: @Sumanth_Damarla – damarla.sumanth@gmail.com
TODAY
Mobile Industry is DOMINATED by 
PROPRIETARY Mobile Platforms
TOMORROW
FIREFOX OS 
Built entirely using HTML5 
& standard Web APIs without 
the need for an intermediate 
OS layer 
Complete, standalone 
operating system for the open 
Web
Create Customized & Differentiated 
User Experiences (everything is a Web 
app) 
Variations around the Home 
screen 
Variations around 
the dialer
Firefox OS: How an Open Web 
Phone connects HTML5 to 
hardware 
Web 
Browser/ 
Platform 
Native API-based 
UI 
APIs 
Kernel 
(e.g. Android, iOS, 
Win7, etc.) 
Device 
(phone, tablet, 
desktop) 
Web-based User 
Experience/Web 
Content 
Web Engine/ 
Standard Device 
APIs 
Kernel 
Device 
Existing Platforms 
(smartphones only) Firefox OS 
Significantly 
smaller stack: 
Scales from 
high-end 
feature phones to 
high-end 
smartphones }
Create amazing HTML5 experiences 
FIREFOX 
MARKETPLACE 
DEVELOPERS 
Content owners maintain direct 
connection to their audience 
Enhanced discoverability 
Easy payment & built-in 
Carrier billing 
Revenue sharing 
CARRIERS 
and apps
Developers can write Apps & Services for 
ONE Platform – the Web 
• Web Apps based on HTML5 
• Developers will no longer 
need to learn and develop 
against platform-specific 
native APIs 
• Write Apps & Services for one 
platform – the Web 
8 Million 
More developers 
than any 
other platform 
450,000 
+ 
100,000+
An affordable 
smartphone: brings the 
smartphone experience 
at a feature phone 
price point 
CONNECT TO 
THE WEB 
Tons of apps 
to choose from: 
the Web is the 
limit! 
FOR USERS
Welcome to a new, open and powerful 
mobile world! 
More info: 
•marketplace.mozilla.org 
•developer.mozilla.org/Mobile 
@Sumanth_Damarla

Firefox OS Intro

  • 1.
    FIREFOX OS Bringingthe Open Web to Mobile Devices Sumanth Damarla Firefox App Developer Mentor twitter: @Sumanth_Damarla – damarla.sumanth@gmail.com
  • 2.
  • 3.
    Mobile Industry isDOMINATED by PROPRIETARY Mobile Platforms
  • 4.
  • 5.
    FIREFOX OS Builtentirely using HTML5 & standard Web APIs without the need for an intermediate OS layer Complete, standalone operating system for the open Web
  • 6.
    Create Customized &Differentiated User Experiences (everything is a Web app) Variations around the Home screen Variations around the dialer
  • 7.
    Firefox OS: Howan Open Web Phone connects HTML5 to hardware Web Browser/ Platform Native API-based UI APIs Kernel (e.g. Android, iOS, Win7, etc.) Device (phone, tablet, desktop) Web-based User Experience/Web Content Web Engine/ Standard Device APIs Kernel Device Existing Platforms (smartphones only) Firefox OS Significantly smaller stack: Scales from high-end feature phones to high-end smartphones }
  • 8.
    Create amazing HTML5experiences FIREFOX MARKETPLACE DEVELOPERS Content owners maintain direct connection to their audience Enhanced discoverability Easy payment & built-in Carrier billing Revenue sharing CARRIERS and apps
  • 9.
    Developers can writeApps & Services for ONE Platform – the Web • Web Apps based on HTML5 • Developers will no longer need to learn and develop against platform-specific native APIs • Write Apps & Services for one platform – the Web 8 Million More developers than any other platform 450,000 + 100,000+
  • 10.
    An affordable smartphone:brings the smartphone experience at a feature phone price point CONNECT TO THE WEB Tons of apps to choose from: the Web is the limit! FOR USERS
  • 11.
    Welcome to anew, open and powerful mobile world! More info: •marketplace.mozilla.org •developer.mozilla.org/Mobile @Sumanth_Damarla

Editor's Notes

  • #4 Limited Influence or Control Device Specific SoftwareLimited revenue choicesCustomer relationship mediated by storeTake-it-or-leave-it policies Users and Developers are Locked-In
  • #5 Limited Influence or Control Device Specific SoftwareLimited revenue choicesCustomer relationship mediated by storeTake-it-or-leave-it policies Users and Developers are Locked-In
  • #8 Platform that is easy to design, build and customize to provide differentiated consumer experience