The document outlines key statistics about social selling and how sales professionals are leveraging social media and LinkedIn. It notes that 70% of buyers' journeys are completed before speaking to a salesperson, warm referrals increase sales success 2-4x, and the best reps position themselves as credible sources on social media within customers' networks. Over 90% of one company's sales staff uses LinkedIn to drive relationships and close deals. Leveraging LinkedIn Sales Navigator provides more quality leads and market share.