Thomson Reuters final presentation
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Thomson Reuters final presentation
- 1. Thomson Reuters: Digital Business Strategy Emily Childers ADV 420
- 2. Who are we targeting? Business Owners Power people of: Law firms Pharmacies Accounting firms Risk Management Companies
- 3. The BIG Idea More efficient online presence Potential-customer focused social media platforms How will Thomson Reuters do this? What are the goals of our strategy?
- 4. KPI Metrics How? Twitter Promotional Tweets Facebook Promotions/Contests Instagram Giveaways LinkedIn Connections More interactive Social Media Platforms Feedback Forums Question & Answer Chat Services Ability to join “Email Club”
- 5. Goals of KPI Metrics Double the current number of homepage views by January 2017 How will we measure effectiveness? Statistic Review
- 6. Budget for Digital Strategy Pay Per Click Limited allowance per day
- 7. Current Social Media Platforms
- 8. Mobile App What does it offer? News related to our potential customers How could it improve? Have a way to connect with someone in the sales dept
- 9. Mobile Friendly? Is Thomson Reuters Mobile Friendly?
- 10. Summary of Thomson Reuters Digital Business Strategy
Editor's Notes
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- The goal of this business strategy is to create a more customer user friendly online presence. Thomson Reuters has a very user friendly website currently but it lacks interaction with potential leads. This can be a downfall in creating new business for them. The new strategy is going to take place through social media platforms such as Twitter, LinkedIn, Facebook and Instagram. These questions will all be answered in the next few slides.
- Twitter promotions are going to be pushed through to people who follow accounts associated with Thomson Reuters. This will hopefully get to people who use competitor’s services or are possibly in the market for our services. Facebook promotions will be helpful because Facebook does a great job of using advertisements for companies who have been searched for related topics. Instagram is more useful when it comes to just making their name known. There is limited interaction available for them to understand what is being offered. LinkedIn is a great source for advertising and connecting with people in our target audience. Thomson Reuters social media crew will be responsible for reaching out and trying to connect with power people of our desired target audience. A huge jump for the company would be to allow feedback forums for previous and potential customers to leave reviews and insight. Question and answer services on their main website would be helpful. Having someone there to answer questions during normal business hours would be a great perk. While doing the research, I realized there was no place to sign up for information. This could be helpful to get more leads.
- We will double the page hits by using a pay per click marketing strategy. We will promote their page through the social media platforms talked about earlier. We will determine if the Digital strategy is effective by counting the number of hits between this calendar year and 2016 calendar year. We will then also look at the sales made between the two years and see the difference in the revenue.
- The social media platforms will charge a per click fee. Each company can set their own rates with each platform. For this reason, the numbers will be figured out upon agreement of this strategy. There will be a limit per day so that it does not rack up a large bill for people who may accidentally click on the promotions. This will avoid unnecessary charges for Thomson Reuters.
- Currently there is a mobile app, multiple Twitter accounts, Facebook pages, Instagram, YouTube+ and Google+ accounts that inform people of career opportunities, world wide news and statistics that Thomson Reuters has to offer. What follows are some examples of their app and how they are customer accessibility focused.
- What does the mobile app offer? It is all news articles that can relate to our target audience. I would think it could improve by having some type of contact available to directly contact TR.
- In our day and age, most of our online searching is done via our cell phones or mobile devices. Having your companies website mobile friendly is very important. I used the website on my phone and you can see how they are, indeed very mobile friendly. This helps with people who use their phones for the social media who happen to land on their home page.
- All in all, I plan on working with Thomson Reuters to create a more efficient social media presence. They currently use their social media platforms for raising awareness on world news. I have downloaded their app and have not found it effective in informing me of what the company in a whole has to offer. It would be beneficial to enlighten their target audience on their effectiveness with other businesses and the product/service line that they have to offer. I do not feel as informed as I should be after following their social media sites and consistently checking their home page. I understand that the size of the company and the nature of part of their staff that they want to be contacted directly to learn about products, but I find that people could skim over what they have to offer because they do not know exactly what services and products could be available for them. Along with the options suggested above, using the same idea of creating a more visible product on their app would be effective. With having it downloaded, it is difficult to navigate and only offers world news updates. This does not seem like a very effective route to take to promote their business.