The document discusses the design elements that will be used for the magazine "CRASH" including:
- The masthead will be the largest text to signify its importance and help the name gain recognition. It will be in a sans-serif font to look more visual and appeal to the target audience.
- The date, price, and cover lines are designed to attract readers by showing relevant content and being affordable. Images will feature male artists to follow rock conventions and build fan bases.
- Elements like the pull quote, plug, and banner are strategically placed and designed to draw attention and build excitement around exclusive news, competitions, and information.
- Consistent colors, fonts, logo placement, and
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Drafting textual analysis
1.
2. Masthead-The masthead will be the logo of my magazine ‘CRASH’ so
that it will signify a standard for my magazine and look more
professional which may encourage people to purchase my magazine
as they may respect it more. The masthead will be the largest text on
the page to connote it’s importance and to help the name get more
recognition. Linking to the Hypodermic NeedleTheory; people are
more likely to embed information if it stands out and looks bold, hence
why the size will be enlarged to dominate the page.The font will be
sans-serif so that the logo is segregated from other typography on the
page which will denote it is the logo to the audience and reduce
confusion.To my target audience, if I use a sans-serif font for the logo,
it may look more visual and appealing to them so they are more likely
to read the print as it connotes creativity and may differ from things
they usually read, for example, text books. Due to this, they may pick
up an edition of my magazine as a distraction from educational
reading ( relating to the Uses and GratificationsTheory).The logo will
also be in red to suit the conventional rock palette where they use
dark, sinister colours.Therefore, the colours will instantly indicate to
the audience the genre of my magazine. Red also connotes sex and
violence which will suit my teenage audience as it signifies the need to
experiment and teenagers can relate to this desire and my magazine
may give them a chance to express their identity. The name of my
magazine ‘CRASH’ will denote the genre because ‘CRASH’ suggests
something loud which is usually rock music and this message will make
my magazine seem fun and exciting. ‘CRASH’ is also suggests
something has gone wrong which suggests there may be an incentive
that you don’t have to be perfect to fit into the rock society. Marxist’s
would believe this is demolishing the ideas of Capitalism by not
excluding individuals, thus, it will create a mass target audience if it is
open to everybody.
The date and price will be located at the top of the page so it is easy to see and this will reduce customer satisfaction if
they can find it.The date will denote the relevancy which will appeal to my target audience as my magazine will look
modern.The price will be at £1.50 which will make it accessible for everyone and reduce exclusion, thus, all kinds of
people can become rock fans.
Plug- The plug will be located next to the main
image so it can be easily spotted by the audience. It
will be in a white circle so as a juxtaposition to the
dark background which will also make it stand out.
The text within the circle will be a competition which
signify to the audience that they can become
involved, thus, by using the word ‘WIN’ this will make
reader’s feel they can achieve something. This may
link to the Dyer Star Theory because teenagers may
feel they could live the rock star life if they win a
competition as they will both share success. This will
add a fulfilling feeling the audiences when they read
my print.
Cover lines- I will have a few cover lines on my front
page so that my magazine will look full of content
thus readers will think it is worth the money. It will
assure them that they will be entertained when
reading as this is one of the key uses of consuming
media as shown in The Uses and Gratifications
Theory. The cover lines will be written in yellow and
orange so bring colour to my front cover and prevent
it from looking dull because young people may find
this boring and they may not be interested. I will not
make the yellow and the orange too bright as it may
look too childish which also will not suit my target
audience as the magazine would be too immature.
The typography will be in a serif font so that is legible
for my audience as key information such as artists
names will need to be recognised so they are more
memorable. The cover lines will include features such
as exclusive interviews and from the word ‘exclusive’
this will make people feel special. I will also include
gigs and the charts as in my Survey Monkey
Questionnaire on my target audience, these were the
features that they expected to see the most. Linking
to Maslow’s Hierarchy of Needs, people will feel
there needs are being met if the features they expect
to see are evident.
3. Main Image-The main image will be the background to signify the
importance of the artist and like the masthead, if it is large ,
people are more likely to idolise the artist in the image as they will
appear more successful.This could influence large fan bases to
form which would benefit my magazine because they may want
to repurchase my magazine to follow the artists life. If the image
is large people are more likely to remember the artist too which
will help him gain more recognition and build his success, this is
evident, for example, in NME magazine, they published an
interview with Justin Bieber about his new album and his personal
life and it helped him to gain more promotion for his new album.
Leading on, the main image will be a male because men are a
conventional symbol of rock, for example, ‘Kerrang’ magazine
mainly features males on their covers because they connote
strength and masculinity and it could have a Dyer StarTheory as
men may aspire to look like the model in the image through male-
gaze, thus, teenagers may copy their hairstyle or clothes.To
reduce accusations of sexism, in my cover lines I will feature
female artist names and also on my contents page to reduce
opposition groups such as Feminists who could possibly campaign
against my magazine. My image will be edited to look dark so that
it follows the main convention of darkness and it may make the
artist look mysterious.This will anchor the readers attention and
make them curious about the musicians life, therefore,
encouraging further reading.
Pull Quote:The pull quote will be in the
centre of the page so it instantly draws the
readers attention.To ‘pull’ the audience in
the quote will include a hint about an
upcoming album or song which will build
excitement for the reader as they will want to
be first to find out this information so they
can share it to their friends.This will have a
Two- Step flow effect as a group leader will
share it to their peers and then they will
purchase my magazine and make my
magazine more successful.The pull quote
will be written in white text to contrast
against the bright typography in the cover
lines and the dark image so that it is bold,
thus, people will pay more attention to the
main feature which is another way to gain
more recognition.
Banner-The banner is an edition that will
assure the audience that my magazine is
full of information so it will reduce the
chance of people being dissatisfied.The
banner will include less vital information
such as fashion editions however it will still
appeal to people that are reading the
magazine to find out more about rock
culture.The banner will be black so that it
blends in with the background and the text
will be a contrasting colour to make it easy
to read.This will suit my target audience as
they are less patient with reading and
absorb images better, therefore, it signifies
how we cater to their needs.
Barcode- A simple convention that every magazine follows as it
is a signification that my magazine must be purchased.This will
reduce social issues such as theft as teenagers will be aware the
print is for sale.
4. Logo-The logo will reappear on the contents page
to allow readers to become more familiar with the
look and sound of it. If it is easily remembered
people are more likely to pick it up on the shelves
as they will recognise the logo. The logo will be
placed on top of a triangle shape because it makes
the contents page look more visual as this breaks
up the page and stops it from looking as
structured. If the contents page looked too basic,
it may remind my young target audience of text
books, thus, they may not enjoy the reading
experience.The shape is black because it will
connote continuity in my colour palette which will
ensure that when content is read, it flows and this
will mean content will absorbed better by my
audience.The black is a conventional colour of
rock so it will also signify the whole of the
magazine is based around rock music.
Date-The date will also reappear on the contents to remind the audience of the relevancy and will also make the print look as though it fits
which will make the print more enjoyable to read. It then will encourage readers to repurchase if they enjoy it and this will maximise the
success of the magazine, allowing it to develop further, for example, featuring ‘A list’ stars.This could have the Dyer Star Theory effect as
readers may feel this would give them the chance to become closer to their idols.
Masthead-The masthead will be ‘CONTENTS’ because the
purpose of this page is to inform the reader so it will make it
obvious that this is the page in which they can find specific
features and information. If the contents page is obvious, it will
reduce impatience which could be a barrier to readers
purchasing the magazine.The masthead will be in a larger font
in comparison to the logo because the contents holds more
important and I want this page to look clear to reduce
confusion. It will also be written in a serif font so that is legible
and easy to read and it may look more mature which my target
audience will appreciate. It is placed at the top of the page
because this is where the audience will first look so immediately
their needs will be met.This links with Maslow’s Hierarchy of
Needs as if an individuals needs are met, they will have
maximum satisfaction and this will make them more likely to
enjoy reading the magazine and encourage repurchases.
Layout-The layout of the images is in an ‘L’ shape, next to the
margin.This will make reading easier for my target audience as it is
natural for us to read left to right, so it will require less effort and
may make their reading experience more enjoyable.This layout
will also mean that the rule of thirds convention can take place;
meaning images can be separated into three different parts which
will mean they will remember the artists and may search their
music once they have read the magazine.This will give the chance
for rock music to gain popularity. The variety of images will create
a standard for my magazine because it will connote our links with
musicians in the industry and this may build a climax for the
audience as they will be curious to see what other musicians may
feature in my magazine.The text is moulded by the images and is
on the left hand side so it will look more interesting and visual and
people are more likely to read the typography.The page numbers
are in the centre so it will easy to identify certain pages for the
reader too.
Images-The images on my contents page are going to be
a variety of shot types with different genders to make my
magazine look connote variety which will make the reader
excited for what features the magazine will contain. By
having a mixture of male and female artists, it will signify
equality and reduce opposition groups such as feminists
who may use the two-step flow effect in a negative way.
Image 1 will be the largest image in proportion to the
others as this will be a long shot of a female model which
will ensure her features and style can be captured and this
may make the audience interested in her look.Again this
could have the Dyer StarTheory effect because the
audience may want to copy her style to feel they share a
common interest.This will encourage readers to return
because they will want to catch up with the musicians life
and follow the latest trends. This is crucial for my target
audience because they will want to follow pop culture so
they fit into society.This will allow groups to form and
they may attend rock gigs and festivals!
5. Text-The main content will be situated on the right hand side so
that it is surrounded by images which will make it more appealing
to teenagers because the typography will not dominate the page
so it will look less overwhelming to read. Linking to the Uses and
GratificationsTheory, this will give young people a break from
text-heavy contents and therefore may allow them to relax when
reading. In this text it will include the main content and features so
it promotes the most interesting parts of the magazine which are
mostly likely to anchor the readers attention, therefore, the most
vital parts will be highlighted in a bright colour as an emphasis on
this point.
Page Numbers-The page numbers will only go up to 80 maximum as the
magazine is only £1.99 , so the magazine will match with it’s value which
will allow my magazine to make enough profits too. By doing this, my
magazine can gain more success, for example, by spending money on
better locations for photo shoots to help make my magazine look more
professional. Despite, this 80 pages is still enough for an individual to
enjoy and to take up a large proportion of time for people to spend
reading, this will then make people feel as though they are getting their
money’s worth.This may have aTwo- Step Flow effect if someone tells
their friends about our low price magazine then their friends will go out
and purchase it, which will introduce a mass target audience.The may
also link to the Uses and GratificationsTheory, by encouraging social
solidarity as groups will share the same interests.
6. Masthead-The masthead will be the artists name to help promote their music and help
them to get recognised in the industry.This will influence people to listen to their music and
attend their concerts which will boost the success of rock musicians and connote that the
genre is not ending.The masthead will be the largest text on the page because it will create
a puff for the artist and make him seem prosperous which will make fans more attracted to
their fame.
Logo-The logo will be placed in the corner of the magazine, on the page of the
full image.This is again so that the logo becomes recognisable to audiences so
that when they see it on the shelves they are more likely to pick it up if they
recognise the name of the magazine. Placing it on the photograph page means
that if people rip off the page and put it on their wall, they will remember the
logo and may buy another edition so that they can build a collection. It could
possibly have a two step flow effect
if their friends see the images too.
This is because they will want to join
In with their friends, therefore
involvement is the main attraction
for teenagers as they all want to share
similar interests.
Main image- My main image will involve the same
model which featured on my front cover which is
another way I will connote continuity which will
give my magazine a style which people will
recognise as soon as they pick up an edition.This
will make my print look more unique which will suit
my target audience as they are always prepared to
try something new.The main image will include my
model playing a guitar, which will reveal part of his
life, thus, allowing the audience to learn about his
life on a personal level.This links to the Dyer Star
Theory as it will allow audiences to feel closer to
their audiences which will break the barrier of fame
and symbolise equality.Therefore, people would
be more equal to reading my magazine. The main
image will also include a level of sexuality, for
example, he will be wearing conventionally dark
clothes which are flattering and create a sense of
mystery which will make the audience curious
about their life, thus, they will want to read the
interview. His style may also link to the Dyer Star
Theory because it may have a male-gaze effect as
young boys may want to have the same clothes as
him to feel they share something in common.This
is why I will include a fashion feature as their
expectations will then be met. Female gaze will
happen through using an attractive male,
therefore, ‘fan girls’ may form who follow their
lives and attend gigs.This will make rock music
more successful.
Pull quote-The pull quote will
include a quote from the interview
and in comparison to the pull quote
from the front cover which focuses
on music, this pull quote may reveal
personal information which will
make the reader feel special. For
example, it may include that the
musician is single, this would have a
female-gaze effect as it would raise
hopes for teenage girls and make
him more appealing if he does not
have a girlfriend. It is conventional to
include comments on their love life
because it anchors the readers
attention to find out the artists'
interests so that the reader can
match them. This will reveal a lighter
side to their personality and will drift
away from music which will connote
diversity in my print which will
maintain the interest of the reader.
Main text-This will be an interview which will connote accuracy in my magazine as each word will
represent what the artist truly said. I will not manipulate the interview as I want to express the
validity of the interview to reduce accusations of invalid accusations which could give my magazine
a negative reputation and bands may not want to work with us. Interviews are informal so it will add
a relaxed vibe to my magazine and people may read the magazine to escape from everyday
stresses (The Uses and GratificationsTheory).