The document discusses how audience research influenced decisions made during the research, planning and construction stages of a fashion magazine product. Key areas discussed include:
- Clothing styles, prices, and color scheme were influenced by surveys and focus groups to appeal to the target audience's preferences.
- Presentation of models moved away from stereotypes to include more "natural" body types based on feedback that audiences wanted to see a diversity of women represented.
- Inclusion of celebrity endorsements and trends was added in response to audience interest in following famous styles.
- Testing of the magazine logo and masthead with others showed a preference for a professional white design with subtle enhancements to ensure it stood out clearly.
Google images, YouTube, and various fashion/lifestyle magazine websites were used during the research, planning, and construction stages of a student magazine project. Google images provided inspiration for fonts, layouts, and photography styles. YouTube offered research on representations of women in media as well as skills tutorials. Popular magazines like Vogue and regional titles informed the design and content to make the student magazine feel professional and relevant to the target audience in Leicester. Various technologies were leveraged to create a high quality product that could attract readers and build an audience over time.
The document discusses the respondent's choice to create a regional fashion magazine for their A2 Media coursework. They chose this project because they have experience with print media from previous coursework and enjoy working in this area. They will create the first 4 magazine pages, a billboard ad, and 2 website pages. The target audience will be women ages 18-25 in the Leicester area. Inspiration will come from magazines like Vogue and Look as well as local publications and fashion blogs. Materials will primarily come from the respondent's wardrobe and friends to keep costs low.
The web page layout follows conventional design principles with the masthead at the top to signify the institution's importance. Categories are listed horizontally below for easy navigation. However, featured sections below are not clearly separated, making the page appear cluttered and overwhelming. While image-heavy, this appeals to younger audiences, but may seem too immature for some readers seeking more detailed content. Specific regional focus could engage local audiences and boost community involvement.
The document discusses the layout and design elements of a hyperlinked webpage. It notes that the top of the page separates typography from images and features to guide readers. Labels are stretched across the top third to inform readers of content and ensure the right target audience of professionals in Surrey, Hertfordshire and London outskirts engages. The organized layout appeals to older audiences familiar with structured documents, while images of varying sizes maintain creativity. The banner at the top includes hyperlinks to guide readers and support their intellectual needs. It uses a conventional monochrome color scheme and capital letters to look professional and suit the elder audience. The search box is placed conventionally to facilitate a smooth navigation. The large logo signifies the institution to become
- Paint.NET is a free graphics editing program for Microsoft Windows that allows for advanced editing tools to create contemporary looking products.
- It can be used to design magazine pages and billboards to maintain brand identity across products and make the brand more recognizable.
- Advanced tools like layers, selection tools, and importing fonts allow for professional looking products and help avoid restarting work due to mistakes.
- Tutorial videos demonstrate how to use tools for magazine layout like sizing images correctly, placing elements, and creating shadows to make images pop.
- While some tools like gradients and effects can make pages more interesting, others like paint brushes would make the magazine appear unprofessional.
- Practice editing a sample magazine page
Pink, grey, and white will be the main colors used in the magazine. Pink signifies femininity and is a conventional color for women's magazines. Grey is a modern color that makes the magazine seem on-trend. White allows the content to be clearly readable. A minor amount of royal blue may be used to represent the city of Leicester. Color combinations need to accurately represent the magazine's focus on women's fashion to avoid being misleading to readers.
Google images, YouTube, and various fashion/lifestyle magazine websites were used during the research, planning, and construction stages of a student magazine project. Google images provided inspiration for fonts, layouts, and photography styles. YouTube offered research on representations of women in media as well as skills tutorials. Popular magazines like Vogue and regional titles informed the design and content to make the student magazine feel professional and relevant to the target audience in Leicester. Various technologies were leveraged to create a high quality product that could attract readers and build an audience over time.
The document discusses the respondent's choice to create a regional fashion magazine for their A2 Media coursework. They chose this project because they have experience with print media from previous coursework and enjoy working in this area. They will create the first 4 magazine pages, a billboard ad, and 2 website pages. The target audience will be women ages 18-25 in the Leicester area. Inspiration will come from magazines like Vogue and Look as well as local publications and fashion blogs. Materials will primarily come from the respondent's wardrobe and friends to keep costs low.
The web page layout follows conventional design principles with the masthead at the top to signify the institution's importance. Categories are listed horizontally below for easy navigation. However, featured sections below are not clearly separated, making the page appear cluttered and overwhelming. While image-heavy, this appeals to younger audiences, but may seem too immature for some readers seeking more detailed content. Specific regional focus could engage local audiences and boost community involvement.
The document discusses the layout and design elements of a hyperlinked webpage. It notes that the top of the page separates typography from images and features to guide readers. Labels are stretched across the top third to inform readers of content and ensure the right target audience of professionals in Surrey, Hertfordshire and London outskirts engages. The organized layout appeals to older audiences familiar with structured documents, while images of varying sizes maintain creativity. The banner at the top includes hyperlinks to guide readers and support their intellectual needs. It uses a conventional monochrome color scheme and capital letters to look professional and suit the elder audience. The search box is placed conventionally to facilitate a smooth navigation. The large logo signifies the institution to become
- Paint.NET is a free graphics editing program for Microsoft Windows that allows for advanced editing tools to create contemporary looking products.
- It can be used to design magazine pages and billboards to maintain brand identity across products and make the brand more recognizable.
- Advanced tools like layers, selection tools, and importing fonts allow for professional looking products and help avoid restarting work due to mistakes.
- Tutorial videos demonstrate how to use tools for magazine layout like sizing images correctly, placing elements, and creating shadows to make images pop.
- While some tools like gradients and effects can make pages more interesting, others like paint brushes would make the magazine appear unprofessional.
- Practice editing a sample magazine page
Pink, grey, and white will be the main colors used in the magazine. Pink signifies femininity and is a conventional color for women's magazines. Grey is a modern color that makes the magazine seem on-trend. White allows the content to be clearly readable. A minor amount of royal blue may be used to represent the city of Leicester. Color combinations need to accurately represent the magazine's focus on women's fashion to avoid being misleading to readers.
How did you use media technologies in the constuction,research, planning and ...chloecotterill1
The document discusses various media technologies used during the research, planning, construction and evaluation stages of a media production project. It describes search engines, websites, presentation software, word processing programs, online surveys and social media that were used at different stages of the project. Specifically, it provides details on how Firefox, Google Images, YouTube, clothing websites, survey monkey, Instagram and Facebook were utilized to research trends, gather audience insights, plan content and promote the work. The technologies allowed the student to efficiently research industry conventions, target audience preferences and transfer skills from previous courses to create a professional quality multi-platform media project.
How did you use media technologies in the construction,research, planning and...chloecotterill1
The document discusses various media technologies used in the planning, research, construction, and evaluation of a media production project. Specifically, it details how the author used search engines like Google and Firefox, websites like Vogue and Cosmopolitan for inspiration, Google Images for research, YouTube to learn skills and showcase progress, clothing websites to understand trends, and WGSN to discover latest trends and forecasting. The author found these technologies helpful for gathering information, learning skills, and making the production look professional to attract an audience.
The document discusses how the author attracted and addressed their target audience of 16-24 year olds for their indie music magazine "Original". Key points:
- Models and artists featured were within the target age range to be relevant.
- Page design was simple and basic to appeal to the target audience and indie genre.
- Images of the featured artist created a personal bond and engaged the audience visually.
- Styling and appearances of models conformed to typical indie styles to attract fans of the genre.
- Font, layout, colors and visual elements on the cover were designed to stand out and attract attention on store shelves.
- Language, tone and content were crafted to effectively engage and
The document discusses questions about how the media product uses or challenges conventions of real products, how it represents a social group, what type of institution may distribute it, who the target audience is, and how the audience was attracted. The respondent learned about different technologies used in the construction process like PowerPoint, Word, and Photoshop. Some uploading sites caused issues but also helped the respondent learn. Looking back, the preliminary task lacked creativity but research and planning helped learning about the magazine industry.
The document discusses various aspects of the student's magazine product. It explains that conventional elements like a splash image and "exclusive" text were used on the cover to attract readers. Unconventionally, only article names and page numbers are included on the contents page rather than descriptions. The intended audience is identified as middle-class 15-24 year olds interested in indie music. Features like bright colors, photos, and informal language were used to appeal to this audience. The learning process for constructing the magazine is discussed, highlighting the importance of research, planning, and using software like Photoshop and Blogger.
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned effective design techniques like those used in Q Magazine for layout, colors, and image placement.
2. Key skills learned were using Photoshop tools like layers, rasterizing shapes, and the magic wand tool. Following conventions from Q Magazine helped the candidate create a magazine with a sense of style that would appeal to audiences.
3. Taking audience feedback through research was crucial for the candidate to understand what makes the "
The document provides information about the research Jodie Wood conducted for her project. She researched several fashion and culture magazines, including i-D and Vogue. For i-D, she notes its minimalist aesthetic and focus on photography. For Vogue, she focuses on analyzing covers. She also researched perfume advertisements in magazines and found they commonly use models, black and white photos, and themes of romance/power to sell products. Additionally, she analyzed perfume commercials and found they often use themes of drama and empowerment. From her research, Jodie Wood plans to incorporate editing techniques, aesthetics, and empowering imagery in her own work. She conducted a questionnaire but found only 25% of respondents read
The document discusses the student's media product, which is a magazine. It summarizes how the student used conventions from real magazines in their product, such as columns, page numbers, and a consistent color scheme. The student also challenged some conventions, like having a semi-close up model on the cover rather than a close up. The document discusses the target audience as older teenage girls and how the student addressed this audience through fashionable modeling, competitions, and language appropriate to the age group. Finally, it reflects on what was learned through creating the media product, such as editing techniques, technologies used, and how to develop an initial idea into a more polished final product.
The document summarizes a student's media evaluation of a magazine they created called "Chart Music Magazine". The student chose to target 12-20 year olds interested in chart music. They conducted research on existing magazines and used conventions from magazines like Q and RWD. The student created covers, spreads, and content using techniques and colors they learned would attract their target audience. They feel the preliminary task helped them learn skills for the full product and receive feedback to improve.
The document is an evaluation of the student's media magazine project. It discusses how the magazine uses and develops conventions from inspiration magazines Kerrang! and Classic Rock. It analyzes the codes and conventions used on the front cover, contents page, and double page interview spread. The student explains the photography planning and choices made. Audience feedback is discussed, suggesting improvements like adding borders, focusing on music stories, and making the website link more noticeable. Overall the summary analyzes and discusses the codes, conventions, and design choices used in the student's magazine project.
My fashion brand called "Glam Gal" aims to educate and empower young women aged 16-18 through trendy clothing styles. The brand will be advertised through a magazine featuring a celebrity endorsement and website displaying outfits. While targeting young female "achievers", the content and designs will be original to avoid legal issues like copyright infringement. Appropriate sizing and avoidance of offensive material will make the brand accessible without restricting any audiences.
The document summarizes the evaluation of a media magazine product. It discusses conventions used such as the banner, cover layout, date and barcode. It also challenges conventions with a plain cream background. The magazine represents teenage girls aged 14-18 with interests in pop music. Images and text are used to attract this target audience. The magazine would be distributed by IPC due to their similar target audiences. The audience is described as teenage girls aged 15-22 interested in fashion, celebrities and music. Captions are used to attract readers and content was selected from research on successful magazines. The creator learned skills in editing photos, layouts, planning and representing audiences.
The document summarizes the evaluation of a media magazine project. It discusses conventions used in the magazine like the banner, cover layout, date and barcode. It challenges conventions with a plain cream background and shadowed model photo. Representation and targeting of teenage girls aged 14-18 is discussed. Distribution through IPC is considered due to their similar target audiences. Techniques to attract the audience like captions and previews are outlined.
This document discusses how the author addressed and attracted their audience for their media product, which is a music magazine. Some key ways included:
1) Using competitions, photos of popular artists, and an affordable price of £2 to attract the target audience.
2) The layout, colors, and photos were designed based on audience research and feedback to appeal to the target demographic of teenage girls.
3) Photos were taken in a studio-like setting and featured posed models in feminine clothing and poses to represent the middle-class, youthful target audience.
4) The writing uses formal tone and language related to music to clearly address the magazine's genre and intended readers.
The document discusses how the creator of a music magazine addressed and attracted their target audience. They addressed their audience by taking professional-looking photographs with a white background or outdoors setting that represented a middle-class appeal. The posed models wearing skirts and dresses with props like mirrors and makeup addressed feminine and teenage interests. The formal writing tone and use of music-related lexicon in the articles also addressed the middle-class, music-focused audience. Various design elements from the layouts to featured images and prices were aimed at attracting the magazine's female-dominated teenage readership.
Here are some key points about evaluating your research:
- You used a variety of methods (product research, questionnaires, interviews) which provided different types of insights. This helped gain a well-rounded understanding of your audience.
- Questionnaires and interviews directly engaged your target audience to understand their preferences and needs. This is a strength.
- Product research alone may not have captured detailed audience feedback. Combining it with other methods strengthened your research.
- Distributing surveys to people you know ensured high response rates. However, a broader sample may have offered more diverse perspectives.
Overall, using multiple qualitative and quantitative research techniques helped you learn directly from your audience. For future iterations, exploring additional distribution channels could further
1) The document is a task evaluation for a media product created by Alice Brown.
2) Alice based her magazine on other simple, modern style magazines using minimal text and nude colors.
3) The magazine represents higher social groups and younger music fans but does not challenge conventions of real magazines.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, gender is balanced throughout. The magazine represents white British people and middle-class lifestyle due to the genre's demographics but could have been more diverse. The target audience is attracted through fashionable imagery and informal writing that engages younger readers.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
The document discusses several theories of audience and how the magazine addressed its target audience. It aimed to attract teenage girls by using an eye-catching masthead, pastel colors that contrast with models, and direct gaze of models to create a personal connection. The design aimed to make teenage girls feel the magazine was made for them through gender stereotypical color schemes and floral design elements. The ultimate goal was to appeal to and profit from the target audience. A focus group provided feedback that the masthead and colors represented the audience well but that more cover lines and interview questions were needed, and a dark pink color did not fit the pastel scheme.
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 by featuring artists and topics relevant to their lives. It promotes the magazine on the internet to reach more people in this tech-savvy demographic. The cover uses an image portraying the desires and struggles of teenagers. Attention-grabbing language and free gifts are used to entice readers. Repetitive branding and a variety of models representing the audience are employed across pages. Articles portray artists as truthful and relatable to build trust with readers.
How did you use media technologies in the constuction,research, planning and ...chloecotterill1
The document discusses various media technologies used during the research, planning, construction and evaluation stages of a media production project. It describes search engines, websites, presentation software, word processing programs, online surveys and social media that were used at different stages of the project. Specifically, it provides details on how Firefox, Google Images, YouTube, clothing websites, survey monkey, Instagram and Facebook were utilized to research trends, gather audience insights, plan content and promote the work. The technologies allowed the student to efficiently research industry conventions, target audience preferences and transfer skills from previous courses to create a professional quality multi-platform media project.
How did you use media technologies in the construction,research, planning and...chloecotterill1
The document discusses various media technologies used in the planning, research, construction, and evaluation of a media production project. Specifically, it details how the author used search engines like Google and Firefox, websites like Vogue and Cosmopolitan for inspiration, Google Images for research, YouTube to learn skills and showcase progress, clothing websites to understand trends, and WGSN to discover latest trends and forecasting. The author found these technologies helpful for gathering information, learning skills, and making the production look professional to attract an audience.
The document discusses how the author attracted and addressed their target audience of 16-24 year olds for their indie music magazine "Original". Key points:
- Models and artists featured were within the target age range to be relevant.
- Page design was simple and basic to appeal to the target audience and indie genre.
- Images of the featured artist created a personal bond and engaged the audience visually.
- Styling and appearances of models conformed to typical indie styles to attract fans of the genre.
- Font, layout, colors and visual elements on the cover were designed to stand out and attract attention on store shelves.
- Language, tone and content were crafted to effectively engage and
The document discusses questions about how the media product uses or challenges conventions of real products, how it represents a social group, what type of institution may distribute it, who the target audience is, and how the audience was attracted. The respondent learned about different technologies used in the construction process like PowerPoint, Word, and Photoshop. Some uploading sites caused issues but also helped the respondent learn. Looking back, the preliminary task lacked creativity but research and planning helped learning about the magazine industry.
The document discusses various aspects of the student's magazine product. It explains that conventional elements like a splash image and "exclusive" text were used on the cover to attract readers. Unconventionally, only article names and page numbers are included on the contents page rather than descriptions. The intended audience is identified as middle-class 15-24 year olds interested in indie music. Features like bright colors, photos, and informal language were used to appeal to this audience. The learning process for constructing the magazine is discussed, highlighting the importance of research, planning, and using software like Photoshop and Blogger.
1. The document discusses the progression of the candidate's skills and understanding in designing a music magazine from their preliminary task to the full product. In the preliminary task, the candidate showed a lack of knowledge about audience preferences and conventions of real magazines. However, through research and taking feedback, the candidate learned effective design techniques like those used in Q Magazine for layout, colors, and image placement.
2. Key skills learned were using Photoshop tools like layers, rasterizing shapes, and the magic wand tool. Following conventions from Q Magazine helped the candidate create a magazine with a sense of style that would appeal to audiences.
3. Taking audience feedback through research was crucial for the candidate to understand what makes the "
The document provides information about the research Jodie Wood conducted for her project. She researched several fashion and culture magazines, including i-D and Vogue. For i-D, she notes its minimalist aesthetic and focus on photography. For Vogue, she focuses on analyzing covers. She also researched perfume advertisements in magazines and found they commonly use models, black and white photos, and themes of romance/power to sell products. Additionally, she analyzed perfume commercials and found they often use themes of drama and empowerment. From her research, Jodie Wood plans to incorporate editing techniques, aesthetics, and empowering imagery in her own work. She conducted a questionnaire but found only 25% of respondents read
The document discusses the student's media product, which is a magazine. It summarizes how the student used conventions from real magazines in their product, such as columns, page numbers, and a consistent color scheme. The student also challenged some conventions, like having a semi-close up model on the cover rather than a close up. The document discusses the target audience as older teenage girls and how the student addressed this audience through fashionable modeling, competitions, and language appropriate to the age group. Finally, it reflects on what was learned through creating the media product, such as editing techniques, technologies used, and how to develop an initial idea into a more polished final product.
The document summarizes a student's media evaluation of a magazine they created called "Chart Music Magazine". The student chose to target 12-20 year olds interested in chart music. They conducted research on existing magazines and used conventions from magazines like Q and RWD. The student created covers, spreads, and content using techniques and colors they learned would attract their target audience. They feel the preliminary task helped them learn skills for the full product and receive feedback to improve.
The document is an evaluation of the student's media magazine project. It discusses how the magazine uses and develops conventions from inspiration magazines Kerrang! and Classic Rock. It analyzes the codes and conventions used on the front cover, contents page, and double page interview spread. The student explains the photography planning and choices made. Audience feedback is discussed, suggesting improvements like adding borders, focusing on music stories, and making the website link more noticeable. Overall the summary analyzes and discusses the codes, conventions, and design choices used in the student's magazine project.
My fashion brand called "Glam Gal" aims to educate and empower young women aged 16-18 through trendy clothing styles. The brand will be advertised through a magazine featuring a celebrity endorsement and website displaying outfits. While targeting young female "achievers", the content and designs will be original to avoid legal issues like copyright infringement. Appropriate sizing and avoidance of offensive material will make the brand accessible without restricting any audiences.
The document summarizes the evaluation of a media magazine product. It discusses conventions used such as the banner, cover layout, date and barcode. It also challenges conventions with a plain cream background. The magazine represents teenage girls aged 14-18 with interests in pop music. Images and text are used to attract this target audience. The magazine would be distributed by IPC due to their similar target audiences. The audience is described as teenage girls aged 15-22 interested in fashion, celebrities and music. Captions are used to attract readers and content was selected from research on successful magazines. The creator learned skills in editing photos, layouts, planning and representing audiences.
The document summarizes the evaluation of a media magazine project. It discusses conventions used in the magazine like the banner, cover layout, date and barcode. It challenges conventions with a plain cream background and shadowed model photo. Representation and targeting of teenage girls aged 14-18 is discussed. Distribution through IPC is considered due to their similar target audiences. Techniques to attract the audience like captions and previews are outlined.
This document discusses how the author addressed and attracted their audience for their media product, which is a music magazine. Some key ways included:
1) Using competitions, photos of popular artists, and an affordable price of £2 to attract the target audience.
2) The layout, colors, and photos were designed based on audience research and feedback to appeal to the target demographic of teenage girls.
3) Photos were taken in a studio-like setting and featured posed models in feminine clothing and poses to represent the middle-class, youthful target audience.
4) The writing uses formal tone and language related to music to clearly address the magazine's genre and intended readers.
The document discusses how the creator of a music magazine addressed and attracted their target audience. They addressed their audience by taking professional-looking photographs with a white background or outdoors setting that represented a middle-class appeal. The posed models wearing skirts and dresses with props like mirrors and makeup addressed feminine and teenage interests. The formal writing tone and use of music-related lexicon in the articles also addressed the middle-class, music-focused audience. Various design elements from the layouts to featured images and prices were aimed at attracting the magazine's female-dominated teenage readership.
Here are some key points about evaluating your research:
- You used a variety of methods (product research, questionnaires, interviews) which provided different types of insights. This helped gain a well-rounded understanding of your audience.
- Questionnaires and interviews directly engaged your target audience to understand their preferences and needs. This is a strength.
- Product research alone may not have captured detailed audience feedback. Combining it with other methods strengthened your research.
- Distributing surveys to people you know ensured high response rates. However, a broader sample may have offered more diverse perspectives.
Overall, using multiple qualitative and quantitative research techniques helped you learn directly from your audience. For future iterations, exploring additional distribution channels could further
1) The document is a task evaluation for a media product created by Alice Brown.
2) Alice based her magazine on other simple, modern style magazines using minimal text and nude colors.
3) The magazine represents higher social groups and younger music fans but does not challenge conventions of real magazines.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, gender is balanced throughout. The magazine represents white British people and middle-class lifestyle due to the genre's demographics but could have been more diverse. The target audience is attracted through fashionable imagery and informal writing that engages younger readers.
The document discusses how the media product represents particular social groups. It summarizes that the front cover features an all-female band to represent gender and femininity. The band is portrayed in a feminine way that attracts the target middle-class, young adult audience. While most of the featured bands are male, efforts were made to include bands with mixed gender. The magazine represents social class through fashionable models and taglines but aims to appeal to people from different classes. The colors and styles used also aim to attract the target middle-class audience.
The document discusses several theories of audience and how the magazine addressed its target audience. It aimed to attract teenage girls by using an eye-catching masthead, pastel colors that contrast with models, and direct gaze of models to create a personal connection. The design aimed to make teenage girls feel the magazine was made for them through gender stereotypical color schemes and floral design elements. The ultimate goal was to appeal to and profit from the target audience. A focus group provided feedback that the masthead and colors represented the audience well but that more cover lines and interview questions were needed, and a dark pink color did not fit the pastel scheme.
The document discusses strategies for attracting and engaging a target audience for a music magazine. It aims its content at males aged 16-25 by featuring artists and topics relevant to their lives. It promotes the magazine on the internet to reach more people in this tech-savvy demographic. The cover uses an image portraying the desires and struggles of teenagers. Attention-grabbing language and free gifts are used to entice readers. Repetitive branding and a variety of models representing the audience are employed across pages. Articles portray artists as truthful and relatable to build trust with readers.
How does my media product represent particular social groups?Farihah Khan
The document discusses how the media product, a magazine, represents particular social groups. It aims to target females aged 19 interested in pop music, fashion, and trends. It includes features on pop artists, fashion spreads, and interviews to appeal to both female and male readers. The magazine represents a middle-class audience through a balance of formal and informal language. Imagery features subtle makeup and pastel colors to seem relatable while still intriguing both genders.
Trainers: Students Research & Planning ExamplesGraveney School
The document provides information for creating an advert for a pair of trainers targeted towards teenagers. It includes details on determining the target audience such as carrying out a questionnaire. The questionnaire findings showed that style, quality and price were important factors for teenagers. Advertising techniques that appeal to teenagers like humour and celebrity endorsements are discussed. The document also includes sections on developing a unique selling point for the trainers and creating a mood board representing the target audience.
How did you attract/address your audience? The main ideas I have to attract the audience, is through TV/radio ads, billboards, preview ads before a film and making sure the magazine is marketed at a reasonable range.
How did you attract/address your audience? The main ideas I have to attract the audience, is through TV/radio ads, billboards, preview ads before a film and making sure the magazine is marketed at a reasonable range.
The document discusses how the author attracted and addressed their audience for a magazine. To attract readers, the front cover used intriguing quotes from a model interviewee and hints about music festival lineups to entice people to buy the magazine for more details. Inside, a Q&A section allowed the existing audience to engage by submitting questions. The model profiled came from a working-class background to make readers feel they can achieve similar success. The audience was also involved by being surveyed about potential magazine titles and font styles to create a sense of participation in the magazine's production.
Evaluation of my media magazine product Noahmaury101
The document describes the process of creating a pop music magazine as part of an evaluation. It discusses targeting older females through more subtle color schemes and fonts. Photoshop and InDesign were used to construct the front cover, contents page, and double page spread. Through this process, the creator learned new technologies like Photoshop and InDesign, and how to effectively use tools like cropping and formatting images and text. Comparisons are made to the preliminary task, noting improvements in using color schemes, fonts, and importing/formating photos to achieve a more professional feel for the final magazine.
The document discusses how the media product represents particular social groups. It summarizes that the product targeted and appealed to females aged 12-18 by focusing on pop music genre. Research on reader profiles of this group helped understand their music interests to tailor the magazine's content. As a 18-year-old female, the author was also able to represent the target audience's views and interests. Producing a monthly magazine required keeping content current to represent the target audience's stereotypes of being media-driven and reliant on internet/technology trends.
The document discusses how the media product, an indie music magazine, represents and attracts its target audience. It represents younger people through images of young, fashionable models and bands. It attracts both male and female readers through gender-neutral colors and balanced representation of male and female artists. The magazine also attracts readers through exclusive content like interviews and photos from live shows.
The survey results show that the target audience for the magazine is women ages 18-45 who are interested in fashion. Most respondents said they would buy a magazine sold once a month and be attracted to articles on fashion trends, celebrity gossip, and decorating tips. The front cover needs an attractive celebrity image to draw readers, and the magazine should feature both high-end and affordable brand names. Pricing it between £3-4 will aim to maximize sales.
The document summarizes the planned resources and equipment that will be used in a fashion magazine production. A car will be used to access rural photography locations. A Nikon D810 camera with 36.3 megapixels will be used to take high-quality professional photos. A tripod may be used for some shots but could make images look too perfect. An iPhone will be used to record behind-the-scenes vlogs. Natural lighting and an umbrella will be used for outdoor shoots. A laptop and photo editing software will be used to design the magazine and billboard. Various fonts and layers in design software will be leveraged to make the publications eye-catching.
The document discusses the layout and design of a hyperlinked website page. It analyzes various design elements including the banner, logo, labels, and advertisements. The banner includes hyperlinks to guide readers and create a sense of community. The large logo signifies the institution's brand and the region it represents. Labels list topics to interest different audiences while advertisements target middle-aged and elderly readers with events like ballroom dancing. Color schemes, fonts, and placements of elements aim to appeal to both older and younger readers while maintaining a sophisticated, organized style.
The document discusses the design elements that will be used for the magazine "CRASH" including:
- The masthead will be the largest text to signify its importance and help the name gain recognition. It will be in a sans-serif font to look more visual and appeal to the target audience.
- The date, price, and cover lines are designed to attract readers by showing relevant content and being affordable. Images will feature male artists to follow rock conventions and build fan bases.
- Elements like the pull quote, plug, and banner are strategically placed and designed to draw attention and build excitement around exclusive news, competitions, and information.
- Consistent colors, fonts, logo placement, and
Survey Monkey and Social Media Responses From Questionnairechloecotterill1
This document contains the responses to a survey about music magazine preferences. Some key findings include:
- Women were more likely to participate in the survey than men, so the magazine will include quizzes and competitions to engage female readers.
- Most respondents were students aged 15-19, so the magazine will target this demographic with informal language, images, and distractions from schoolwork.
- Readers preferred to see features on musicians' tattoos, instruments, and exclusive interviews.
- The majority said they would pay between £1-1.99 for the magazine.
- Many were inspired to learn an instrument like guitar after listening to music, so lessons on playing different instruments will be included each issue
The document provides a detailed analysis and critique of a student-created magazine cover. Some key points:
- The student cover uses an effective color palette, layout, masthead, feature headline, plug, pull quotes, cover lines, and main image to target young female readers.
- The analysis critiques some minor weaknesses like unclear masthead text and placement of some elements.
- It also notes conventions the summarizer will apply to their own rock music magazine cover, like using iconic symbols, catchy language, and exclusive interviews to build audience interest.
1) Genre theory categorizes styles of music based on conventions and similarities. Institutions then promote genres to attract certain audiences. Rock music emerged in the 1960s inspired by bands like the Beatles and featured experimentation with electric guitars.
2) The presentation will focus on representing the conventions of rock music in a print publication. Common rock conventions include tattoos, piercings, electric guitars, drum kits, and the rock hand gesture. Music videos typically feature the band, close-ups of instruments, and are often filmed at night with dark lighting.
3) While early rock was associated with rebellion and drug use, leading to bans of some songs, many modern rock artists choose to promote a clean image
The document discusses genre theory and conventions in rock music. It provides examples of common conventions in rock music videos and live performances that help define the genre, such as:
- Dark clothing and makeup to represent lyrics about love, drugs, and rebellion.
- Use of electric guitars and drums as signature instruments. Guitar solos showcase talent.
- Filming at night or in darkness to create a rebellious feeling. Close-ups of faces and instruments help audiences connect with artists.
- The famous rock hand symbol helps audiences instantly associate an image with the genre.
The document argues these conventions satisfy audience expectations and allow rock music to build popularity by fulfilling the needs of its target demographic: 16
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2. SURVEY MONKEY AND FOCUS GROUP -KEY
RESPONSES THAT INFLUENCED MY
DECISIONS
5 key areas of how the audience research affected my decisions
Clothing and styling of models
Price of the product and clothing within the product
Colour scheme
Body image and female stereotypes
Celebrity endorsement
3. WHAT I LEARNT FROM THE AUDIENCES
PREFERRED STYLE TRENDS
One thing that was crucial when analysing my audience feedback for a fashion magazine ( which is the dominant genre of my
product) is the types of clothing that members in my target audience are going to purchase as this is perhaps the unique selling
point which will attract or draw audiences in as clothing is something that defines your identity so it needed to be suitable to
my target audience. Therefore, in my survey, I asked the audience where they prefer to shop and the most popular was
‘Topshop’ this tells me that the audience like to be creative in what they wear and also follow the latest trends, thus, it also told
me that the audience are ‘aspirers’ ( to use Rubicam and Young’s term) which suggests that they want to purchase glamorous
products and feel as though they have a high status. Therefore, this is why I sourced my products from this shop and also made
it clear with a caption of where the clothing is from in the double page spread which means that the audience can be informed
but also advertised their clothing in a post on the fashion hyperlink of my webpage. Therefore, the effect of this is that the
reader will want to engage with my products to feel as though they are gaining ‘exclusive’ access of the latest trends which will
mean that a large demographic can be achieved as this is a popular shop among young women. Additionally, in the ‘focus
group’ I also used observation to find out what the audiences style was like as all of the girls were wearing casual clothing such
as ‘hoodies’ so this suggested that when sourcing clothing from ‘Topshop’ comfort was a key aspect, especially in the colder
moves and this is emphasized when the girls commented that they want to wear clothes that ‘you can where all of the time’
suggesting that they will buy clothing that is diverse, hence, this is why I dressed my model in a fur coat as this is both a
comfortable, warm item of clothing whilst at the same time connoting glamour and wealth which is essential to make the reader
feel as though the clothing is suitable and relatable to their lifestyle. Additionally, the fact that the audience want to wear
‘boots’ ( as mentioned in my focus group) this is why I featured images of boots on the contents page, to convey that the
audience can meet their needs ( such as finding the perfect pair of winter boots) the effects of this may mean that the audience
will return and repurchase the product in order to find the perfect items in the future, thus producing a loyal fan base.
4. WHAT I LEARNED FROM THE
AUDIENCES PRICE RANGES
In my focus group, the girls commented that they will spend between ‘£50-100’ on clothes a month which
perhaps implies that my younger target audience will have few responsibilities so most of their money will be
on clothing, however, this was given by girls that were doing their a levels who perhaps live with parents so will
not have to pay rent. However, the survey revealed that most young women spent between ‘£20-£50’ on
clothes monthly, thus as this was a larger demographic, I decided to aim my clothing price ranges due to this
response. Therefore, I learnt that the audience would want to purchase clothing that is perhaps more
affordable and from clothing websites that provide discounts, for example, I decided to source clothing/
promote clothing from Topshop (as it allows student discount), similarly do online shops such as Asos ,
Missguided and Pretty Little Thing. Therefore, Marxists would argue that making clothing affordable means
that nobody will feel excluded and the effects of this has meant that my product can grow in popularity
because it shows an acknowledgement of the audiences financial needs. Arguably, this means that the aims of
‘Maslow’s Hierarchy of Needs’ can be reached as the audience can still build self-esteem through following
styles and trends which are relevant and up to date. Additionally, the audience research affected my decision of
the magazine price as the majority of the people within the survey agreed that they would spent ‘£2’ on a
product which allowed me to unconventionally price my regional magazine ( as most regional magazines are
free) hence, the benefits of this is that I am able to make a profit which makes the institution appear more
established and developed whilst also being accessible as it is affordable to the target audience, thus, allowing
the magazine to result in ‘proffered reading’ as the audience has been valued.
5. COLOUR SCHEME- HOW AUDIENCE
RESEARCH INFLUENCED THIS
I learnt from the audience research that most people want to stick to conventions and
arguably this is because it is familiar and therefore gives them assurance that they are
going to like and feel rewarded when they read the product. Therefore, in my survey, the
most popular colour scheme voted for was ‘pastel colours’ perhaps because they connote
femininity so it allows the uses and gratifications theory as the product serves to INFORM
the audience by making them aware that the magazine aims at women. Additionally,
pastel colours are also used in high quality magazines such as Glamour, therefore, I learnt
that the audience will want to feel as though they are reading a high quality product, thus,
through sticking to the conventions of using lighter colours, this allowed my product to
appear professional due to meeting the audiences expectations of a feminine colour
scheme. The effects of this is that people will instantly see my product of a higher quality
which can allow the institution to become more respected. This can essentially lead to the
two step flow effect as opinion leaders perhaps of social groups will share this notion with
their friends and then others will follow the hegemony, thus a wider demographic can be
reached.
6. BODY IMAGE AND FEMALE STEREOTYPES
Conventionally in the fashion industry women are only presented in one way, for all to fit
the ‘size 0’ shape, have tanned skin and long beautiful hair, take a ‘Victoria’s Secret
Model’ for example, this is a prime example of stereotypical model in the fashion industry.
Although, there is absolutely nothing wrong with women looking this way, the problem is
that the media ONLY presents women this way and ignores the diverse appearances, sizes
and shapes of women in our postmodern society as this can make women have a low self
esteem, affecting their emotional needs as part of Maslow’s Hierarchy of Needs.
Therefore, when I asked questions in my focus group such as ‘How would you like young
women to be presented in the media? There is an uproar over how women are presented
so do you think that there are any issues around that? As in like fat shaming’ and all
members of my focus group agreed, commenting that ‘ a lot of models are really skinny’
and another commented ‘they don’t represent what normal people look like’. Of course
the term ‘normal’ is subjective however I think what the focus group meant that models
are unrealistic so what I learnt from this is that younger people want to see more natural
looking models that seem ‘down to earth’ opposed to superficial and simply role models
due to having lots of cosmetic surgery. This notion was expressed in my survey too when
85.71% of people believed that young women are put under pressure to look a certain
way, emphasizing the impact and seriousness of this issue. Therefore, in my production, I
decided to use models that fitted this natural look, for example, I applied little makeup to
my models which does not put young women under pressure to change their look with
makeup. Also, I used models that drifted from the stereotype, for example, my model
Kaitlyn has short blue hair which is less feminine due to the boyish hair cut and the colour
has connotations to rebellion which is usually associated with rock music. Therefore, the
effect of drifting from female stereotypes will perhaps create greater self-esteem among
women as they will as though they do not have to look a particular way to fit the female
stereotype, thus, influencing more people to get involved as they will not feel as though
the fashion industry is only for the ‘skinny’ and ‘beautiful’ and my product challenges
these conventions to show that ‘being beautiful’ is diverse and unique.
7. CELEBRITY ENDORSEMENT
One thing that I learnt from my audience research is that the use of celebrity endorsement is key, for
example, in my focus group, I asked the audience ‘what features would you want in my magazine/
website’ and members of the focus group commented ‘what celebrities are wearing’ and also one of
the audience participants added that they like to follow the ‘Kardashians’ fashion sense which indicates
to me that by using celebrity endorsement, it not only makes the product appear of a higher status
due to having links with the industry but also it allows the dyer star theory to take place as the
audience will idolize the celebrity and their style, thus seeing them as a ‘commodity’, hence purchase a
magazine that includes these celebrities in order to feel as though they can live the life of a star
themselves. Therefore, as people repurchase due to wanting to keep up with the latest trends it will
produce consumer loyalty, therefore, this is why I presented the model on the front page ‘Kaitlyn’ as a
celebrity and ‘Heather, Leicester’s toughest fashion critic’ as a celebrity in order to make the audience
look up to them and will essentially lead to the dyer star theory as explained above. However,
although my audience research told me that research and planning was essential to include in my
product(s) however I wanted to ensure that they were regional as although they may not be exciting, it
prevents my product from being imperialized by celebrities that have no relevance to Leicester,
therefore it maintains a niche, communal feel which is essential in order for the Uses and Gratifications
Theory to take place as social solidarity takes place as the audience come together to share their
mutual interests.
9. From sending out this email, the research back told me that most people proffered
white, for example, Hayden commented that
‘White as it makes the magazine look more professional. Many other
professional magazines such as Vogue use a similar font and colour so it
connotes professionalism and quality.’
Therefore, this told me that the audience wanted to see products that were familiar to what they have already seen as
it makes the product feel more realistic and professional therefore, this is why I have tried to follow conventions such
as using white and serif fonts to connote the conventional elegance and femininity that we see in real media products.
Therefore, this is effective to also reach Maslow’s Hierarchy of Needs which will meet the audiences emotional needs
through making them feel valued, as their expectations and hopes have been fulfilled.
However, another participant responded:
‘Personally i think that the white design looks the best. I just feel like it suits the whole
colour scheme better. I also think though, that it might be a good idea to make it
stand out slightly more by adding a tiny outline or something to it’
From this audience research it told me that the aim of being ‘educated; as part of the
Uses and Gratifications Theory is extremely important as the fact that the audience
wanted to make it ‘stand out’ implies that they seek products that are clear, organised
and informative, perhaps so that it can reach the aim of the Uses and Gratifications
Theory of ‘escapism’ which means that the audience can unwind and relax with a legible
structure. Hence, this is why I actually added a slightly opaque, black blur behind the
masthead so that it would stand out, be more prominent and therefore make the product
more identifiable.