This document outlines the membership strategic growth plan for Rotary District 9400 for 2014/15. The plan aims to increase active membership to 1700 by 2015/2016 by growing membership by 160 members. The plan focuses on attracting new members through membership development strategies, establishing new clubs, connecting with current Rotarians, and using tools to mobilize volunteers. Key strategies include training sessions, promoting flexibility and diversity, constant communication, and showcasing members. The plan emphasizes that membership growth is a collective responsibility and priority that requires clubs to set targets, support the district strategy, and focus on fun and service.

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Membership Strategic Growth Plan
D9400 2014/15

2. Click to edit Master title styleMobilisation of like-minded Rotarians
Accept the premise:
We need to increase membership
•D9400 needs to grow its Membership
•Focus on attracting New Members using the Membership
Development Strategy and Plan
•Establish New Clubs to ensure Extension
•Connect with our current Rotarians
STRATEGIC PLAN

3. Click to edit Master title styleMethodology: Membership Development
Plan
Current Status:
•Target: 1700 active Rotarians by 2015/6 -
•Need to increase Membership by 160 Members
•Identified the markets
•Implemented the strategy
•Conducted seminars and training sessions
•Supported the recruitment efforts of the Clubs
•Promoted innovation, flexibility, transformation and diversity
•Designed and developed tools
•Constant PR and communication
•Promote the recognition programmes
•Promoted Attracting and Engaging Members
•Coordinated district wide membership development activities
•Assisted club membership committees
STRATEGIC PLAN

4. Click to edit Master title styleMethodology: Extension
• It takes
STRATEGIC PLAN
Current Status:
•Drop in current active Members
•Established The Rotary E Club of Southern Africa 9400
•Promoted Satellite “Clubs” linked to existing Clubs
•District provided all the tools
•Only a few Clubs have committed to Membership Goals for the year

5. Click to edit Master title styleMethodology: Use the Tools
Connect the new Leaders - Ask them and Link them.
Leverage social media platforms to mobilise volunteers / Rotarians i.e. The
internet makes creation of interest groups possible.
Engage volunteers from their respective areas of competence - vocations.
Find something worth changing and then assemble groups that spread the
idea where the idea becomes far bigger than ourselves - Projects
Engage the knowledge of the Collective and Individual Leadership
Talk Rotary in the media, boardrooms, schools, family – invitation to those to
truly live their social strategic intents and values - Fellowship
Showcase volunteers or Rotarians using their passion and convictions with
moral responsibility and moral boundaries
STRATEGIC PLAN

6. Click to edit Master title styleMethodology: Make a paradigm shift
STRATEGIC PLAN
• Membership growth is the responsibility of the collective
• Must be every club’s priority
• Set club membership targets
• Clubs must take ownership for the growth target
• Clubs must support the district growth strategy and plan
• Participate in District training activities
• Embrace flexibility and transformation
• Use the tools
• Look for and create opportunities on club level
• Talk and embrace Rotary – its Global, Influential and Fun
• Are our current Rotarians enjoying our clubs?
• When a new member is enjoying being a Rotarian and never wants
to leave!

7. Click to edit Master title styleYour Rotary Wheel: Encourage a different Structure
Multiple
Relationships
Multiple
Levels
Interconnecte
d
Part of multi
Value
chains
Chaordic
!
Cross
Boundary

8. Click to edit Master title styleMembership Trends
• Rotarian Engagements
An average of 10% of all members are engaged in
service projects
• Club Communication
7% of clubs implement strategic goals and social activities
• Public Relations
Less than 6% of the Rotarians are talking about Rotary!
STRATEGIC PLAN

9. Click to edit Master title styleMembership approach in 2014/2015
• Strategic role of the Membership Committee
• Structure to emphasise “the priority”
• Training sessions, Tools & Support
• Assist Clubs, AG’s and DGR’s to establish new clubs
• Promote satellites
• Grow the family of Rotary - Invite more women into Rotary
• Promote The Rotary E Club of SA 9400
• Recognition programme: membership support pin
• Focus on FUN and enjoy your Service
• Collective Showcase PHF: Influential and Powerful
• Share it with others…….
STRATEGIC PLAN

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In Rotary, we mark August as
Membership and Extension Month.
There is a good reason why we
remind ourselves of the importance of
membership early in every Rotary
year: because the job of growing our
membership is one that we can never
begin too soon. It is also a job that we
can never stop working on. In order to
keep serving, Rotary always needs to
be growing!
GARY C.K. HUANG
President 2014-15

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STRATEGIC PLAN
Lets commit and grow
Rotary together
Thank you