- Wildfire is the largest provider of social media marketing software, with over 15,000 paying customers and 300 employees. It powers over 250,000 campaigns. - 30 of the world's top 50 brands use Wildfire's social marketing platform, which allows for ads, pages, messages, and promotions. - Research from 10,000 Facebook campaigns found that contests, giveaways, and coupons are the most effective at driving shares and entries, but a small percentage of entrants drive most of the additional engagement. For social marketing to improve, profiles need to be used to better target, engage, and convert consumers across the customer lifecycle through two-way dialogue.