Bertrand Bodson (EMI) iStrategy London 2012

•

1 like•409 views

The document provides information about a hackathon event focused on developing music and audio apps. It discusses challenges for developers and music labels, outlines how a sandbox program works to make music content available for app development, and provides examples of initial apps created through the program, including a Blue Note digital box set and a melody matching game.

Technology Entertainment & Humor

How was your weekend?
Saturday 12:30pm, a sunny day
(outside)

Brains + Brains = ???

Developers love music too
Sleep will be for another day

Ammunition for the night

2

What’s Holding Us Back?

Challenges for developers: Challenges for labels/artists:

1. Access to labels 1. Inventing new products/services
2. Licensing of content, doing deals 2. Finding the best tech partners
3. Marketing of apps 3. Managing the process efficiently

4

Fostering Innovation - Sandbox

Sandbox is available to Audio content and other assets
developers, who sign up to are made available in a secure,
T&Cs to enter managed environment

Developer works with brief and May include a brief for an app
content to create apps to be developed

Commercial apps for iOS,
Android and web

5

In the words of the artists themselves…

7 7

In the words of the artists themselves…

8 8

Partnership Approach

Developers

1. Initial concept 1. Content
2. Engineering, product development 2. Clearance with rightsholders
3. Upgrades and maintenance 3. Marketing

1. Technical platform and tools
2. Intelligence on app trends
3. Network of developers

9

Development Process

Between 2-6 months, depending on complexity of app

Developer EMI & Partners Developer EMI & Partners
Content made EMI publishes
responds with review creates app review app
available app on store
proposal proposal

Key Takeaway
Collaborative process, with regular reviews

10

Revenue Splits Overview

Developer and The Echo Nest All Rights Holders, inc Publishers

40% (most will go to Developer) 60%

Key Takeaways
A single framework deal for all developers
Fixed at 40:60 rev share
11

First Commercial Apps Coming Through The Process

Blue Note

Living Digital Box Set
Access to thousands of Blue
Note tracks
Subscription model

Now! Keyboard Game

Melody matching game
Player learns to play the tune
In app track purchase

12

Many more ‘hacks’ coming through
eFlyers Generator Generative Remix App Pet Shop Blues

Music Machine Blue Note Explorer

13

Spotify also opened up their API recently

14

How was your weekend?

No hackathon without the ‘red bull girls’

16

Your agile team has built great software, only to find out it cannot work in production? Agile has taken the development community by storm. It has improved our everyday lives. It enables us to build great working software in all kinds of environments. But for many companies, covering the last mile, bringing an application into production is the biggest obstacle to being truly agile. Prescribed processes and skill-sets in operations lag behind a decade. We have created cross-functional teams, excluding one of the most important aspects of software – it needs to run in production!

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Bertrand Bodson (EMI) iStrategy London 2012

1. 1

2. How was your weekend? Saturday 12:30pm, a sunny day (outside) Brains + Brains = ??? Developers love music too Sleep will be for another day Ammunition for the night 2

3. Innovation 3

4. What’s Holding Us Back? Challenges for developers: Challenges for labels/artists: 1. Access to labels 1. Inventing new products/services 2. Licensing of content, doing deals 2. Finding the best tech partners 3. Marketing of apps 3. Managing the process efficiently 4

5. Fostering Innovation - Sandbox Sandbox is available to Audio content and other assets developers, who sign up to are made available in a secure, T&Cs to enter managed environment Developer works with brief and May include a brief for an app content to create apps to be developed Commercial apps for iOS, Android and web 5

6. Content Available Audio Video Imagery Promo Tools Web Tools EMI Selection + 2,000 tracks Classical 70 tracks + metadata 12,000 tracks 86 image assets Games, Screensavers, Audio Full Catalogue 135 27 photo + illustration 26 flash player 11 photo Sessions Vector logos, Wallpapers Full Catalogue 120 18 image albums 36 Layered artwork 139 high res press photos Full Catalogue 135 59 promo graphics 23 Full Catalogue + Layered artwork , new album stems 74 high res press photos 10 26 image assets Full Catalogue 180 57 photo assets 35 Flash game, Web banners logos + poster Full Catalogue 32 23 photo assets 16 logo, posters Full Catalogue 30 3 photosessions 6 logos Full Catalogue 49 4 photosessions 9 logos + alphabet Full Catalogue 31 3 photo assets 12 38 photo assets Full Catalogue 27 logo 11 23 26 photo assets Full Catalogue logo 9 6 Logos, images, backgrounds, badges, icons

7. In the words of the artists themselves… 7 7

8. In the words of the artists themselves… 8 8

9. Partnership Approach Developers 1. Initial concept 1. Content 2. Engineering, product development 2. Clearance with rightsholders 3. Upgrades and maintenance 3. Marketing 1. Technical platform and tools 2. Intelligence on app trends 3. Network of developers 9

10. Development Process Between 2-6 months, depending on complexity of app Developer EMI & Partners Developer EMI & Partners Content made EMI publishes responds with review creates app review app available app on store proposal proposal Key Takeaway Collaborative process, with regular reviews 10

11. Revenue Splits Overview Developer and The Echo Nest All Rights Holders, inc Publishers 40% (most will go to Developer) 60% Key Takeaways A single framework deal for all developers Fixed at 40:60 rev share 11

12. First Commercial Apps Coming Through The Process Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase 12

13. Many more ‘hacks’ coming through eFlyers Generator Generative Remix App Pet Shop Blues Music Machine Blue Note Explorer 13

14. Spotify also opened up their API recently 14

15. 15

16. How was your weekend? No hackathon without the ‘red bull girls’ 16

Bertrand Bodson (EMI) iStrategy London 2012

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