1. Studiosnaps provides photobooth services and sees potential for photobooths to become the next form of outdoor media and brand marketing tool.
2. Data from Studiosnaps campaigns on Facebook show significant increases in metrics like reach, impressions, and engaged users compared to typical campaigns, indicating that photobooths are an effective marketing channel.
3. Studiosnaps earns revenue through rentals of its mobile photobooth, partnerships with production companies and venues, and plans to sell consumer data and analytics in the future to show campaign impact and value.
1. Studiosnaps provides photobooth services that capture photos and user experiences at events.
2. Their photobooths have been shown to significantly increase key metrics like reach, impressions, and engaged users for client marketing campaigns and social media posts.
3. Studiosnaps aims to create loyalty with both brands and individual users by providing analytics and engagement tools to quantify the impact of photos and encourage sharing.
What 120 Billion Facebook Impressions Have Taught Us - Dennis YuSFIMA
What 120 Billion Facebook Impressions Have Taught Us
Dennis Yu, CEO, BlitzLocal
We will go through key leanings by vertical, across 13,00 pages and 2,00 ad campaigns. How does the new Timeline affect brands and what are the three secrets to beating the Facebook EdgeRank algorithm to get more exposure in the newsfeed? Facebook admitted that 86% of fans never see what you post- a number that is only getting worse.
Walk away from this session armed with:
- an understanding of which Facebook metrics can be gamed
- benchmarks for your industry that you can measure yourself against
- three proven tips to increase newsfeed optimization
- a 110 page Insider's guide on Facebook marketing with real data and examples
how do brands get customer attention in an increasingly digital world? The aim of this presentation is to create conversation about how the physical world (stores & showrooms) can better integrate digital.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
This document discusses how focusing marketing efforts on a brand's best customers and prospects can increase marketing performance and ROI. It notes that typically 30% of customers deliver most profits, 50% add nothing, and 20% cost companies money. World-class brands like Cadillac, American Express, Hershey, and Allstate concentrate their efforts on their highest-value customer segments. The document advocates using customer data and segmentation to concentrate ad spending in a targeted way, which can yield a ROI that is 3-5 times higher than a traditional untargeted approach. It provides an example showing how concentrating on the right customers can increase total revenue by 146% and revenue per ad dollar by 146% as well.
Content is king, amplification is queen feb 2013Mads Holmen
This document discusses how Generation Z spends their time and money online, and the opportunities this presents for brands. It notes that this generation spends over 50 hours per week on the internet compared to 15 hours watching TV. It also discusses how social media has changed media consumption habits, and the importance of engaging content and influencers over traditional digital advertising. Measurement of campaigns should focus on engagement metrics like views, shares and comments rather than just impressions.
This is the original presentation I gave at the inaugural Social Media in the Arts Working Group (SMAWG). General overview of social media and how it can be utilized within arts organizations.
The document summarizes research on click behavior for display ads in Hungary. It finds that 66% of internet users do not click on display ads at all, with half of clickers only clicking once a month. A small minority, 10% of users, generate 64% of all clicks. Frequent clickers have higher education and socioeconomic status. The research concludes that click-based display campaigns may not actually reach the intended target audience, as advertisers optimize for cost rather than audience reach, diverging from the campaign's original purpose.
1. Studiosnaps provides photobooth services that capture photos and user experiences at events.
2. Their photobooths have been shown to significantly increase key metrics like reach, impressions, and engaged users for client marketing campaigns and social media posts.
3. Studiosnaps aims to create loyalty with both brands and individual users by providing analytics and engagement tools to quantify the impact of photos and encourage sharing.
What 120 Billion Facebook Impressions Have Taught Us - Dennis YuSFIMA
What 120 Billion Facebook Impressions Have Taught Us
Dennis Yu, CEO, BlitzLocal
We will go through key leanings by vertical, across 13,00 pages and 2,00 ad campaigns. How does the new Timeline affect brands and what are the three secrets to beating the Facebook EdgeRank algorithm to get more exposure in the newsfeed? Facebook admitted that 86% of fans never see what you post- a number that is only getting worse.
Walk away from this session armed with:
- an understanding of which Facebook metrics can be gamed
- benchmarks for your industry that you can measure yourself against
- three proven tips to increase newsfeed optimization
- a 110 page Insider's guide on Facebook marketing with real data and examples
how do brands get customer attention in an increasingly digital world? The aim of this presentation is to create conversation about how the physical world (stores & showrooms) can better integrate digital.
No one likes you - Building social strategies beyond Facebook - iStrategy Con...LBiAustralia
The document discusses strategies for brands to build social media presence beyond just Facebook. It recommends developing shareable content, harnessing brand advocates, using data to create relevant experiences, and putting social media at the core of marketing strategies and organizational culture. The key is creating regular, shareable content and lowering barriers to sharing across owned, paid and earned channels to drive long-term engagement and results.
This document discusses how focusing marketing efforts on a brand's best customers and prospects can increase marketing performance and ROI. It notes that typically 30% of customers deliver most profits, 50% add nothing, and 20% cost companies money. World-class brands like Cadillac, American Express, Hershey, and Allstate concentrate their efforts on their highest-value customer segments. The document advocates using customer data and segmentation to concentrate ad spending in a targeted way, which can yield a ROI that is 3-5 times higher than a traditional untargeted approach. It provides an example showing how concentrating on the right customers can increase total revenue by 146% and revenue per ad dollar by 146% as well.
Content is king, amplification is queen feb 2013Mads Holmen
This document discusses how Generation Z spends their time and money online, and the opportunities this presents for brands. It notes that this generation spends over 50 hours per week on the internet compared to 15 hours watching TV. It also discusses how social media has changed media consumption habits, and the importance of engaging content and influencers over traditional digital advertising. Measurement of campaigns should focus on engagement metrics like views, shares and comments rather than just impressions.
This is the original presentation I gave at the inaugural Social Media in the Arts Working Group (SMAWG). General overview of social media and how it can be utilized within arts organizations.
The document summarizes research on click behavior for display ads in Hungary. It finds that 66% of internet users do not click on display ads at all, with half of clickers only clicking once a month. A small minority, 10% of users, generate 64% of all clicks. Frequent clickers have higher education and socioeconomic status. The research concludes that click-based display campaigns may not actually reach the intended target audience, as advertisers optimize for cost rather than audience reach, diverging from the campaign's original purpose.
The document discusses engagement mapping, which is an approach to attribution that accounts for the multiple times consumers engage with an advertising campaign across channels over an extended period of time. It shows that about a third of a campaign's reach comes from users exposed to ads on multiple sites, and converters from these overlapping exposures have 4 times the frequency. Engagement mapping models variables like reach, frequency, recency, ad size and interactions to calculate conversion attribution beyond just the last click. This provides a more sophisticated view of campaign performance and enables optimization across channels.
Tse Sui Luen saw its stock price increase dramatically after resuming trading following a 3-year suspension. Multiple newspapers reported the stock price increased between 260-270% upon resuming trading. The new management stated they would focus on the jewelry business and not manipulate the stock price.
iStrategy Talk - Online Customer Communities Tom De Ruyck
This document summarizes a presentation about using owned social customer engagement to transform marketing. It discusses how marketers can reach and engage the largest number of users through their own domains rather than external social media channels. It presents data showing most users are reached and engagement is deepest on companies' primary websites and microsites rather than Facebook, Twitter, etc. Having one's own online communities allows building direct relationships and collaborating with customers. The document then discusses benefits and ROI of owned communities and gives an example of Heineken using an owned research community to gather ideas from designers on enhancing the club experience. It concludes by thanking the audience and asking for any questions.
This document provides guidance on preparing for a TV advertising campaign. It outlines key steps such as defining objectives and parameters like goals, target audiences, and budgets. It also covers specifics like regional vs national campaigns, channel selection, and spot lengths. Finally, it discusses budget impacts, pricing, delivery, and making changes during the campaign with the help of a media agency. The overall message is that TV advertising requires planning objectives, audiences, budgets, and working with an agency for buying and optimizing the campaign.
BrightRoll at iMedia Video Summit March 2012BrightRoll
Tim Avila, VP of Product Marketing, presented "The Major Players of Digital Video: The Four Screens" on March 27th at the 2012 iMedia Video Summit. The presentation highlights the players of digital video with a fun play on the NCAA tournament to break things down for attendees.
In-stream advertising through social networks, applications, and mobile devices is growing rapidly. Worldwide social network advertising spending will rise 31% in 2011 to $3.3 billion and mobile marketing/advertising spending will reach $19 billion by 2012. Ad.ly enables advertisers to reach engaged audiences through influencer networks on Twitter and other platforms, and application networks that allow contextual, audience, and geographic targeting of streams. Ad.ly's influencer network includes over 70,000 influencers with a total reach of over 100 million followers, while its application network currently integrates with Twitter applications including UberTwitter and Echofon.
Public Urination- Social Awareness Campaign | Lock, Stock & BarrelZahid Shovon
This document contains a marketing campaign proposal by the team "Lock, Stock & Barrel" to address the issue of public urination in Bangladesh. The campaign aims to connect the issue to personal dignity through various digital and on-ground activities over 6 weeks. These include videos, engagement posts on social media, wall paintings, and fake CCTV installations. The total estimated cost is BDT 170,345.32. Effectiveness will be measured through social media metrics, surveys, and a sustainability index to determine if attitudes and behaviors have changed regarding this issue.
The document discusses different metrics for measuring performance on YouTube. It outlines categories for measuring awareness, consideration, and action. It then provides examples of specific metrics that can be tracked for views, engagement, clicks and conversions. These include unique users, views, watch time, social sharing, comments and other social behaviors. The document also discusses analyzing creative variations and comparing performance of different ad creatives. It highlights the importance of measuring audience retention and breaking down metrics by demographics.
This document discusses effective email marketing strategies. It covers identifying the key audiences, creating relevant content for each audience type, testing subject lines and content, and using metrics and analytics to optimize campaigns for more opens, clicks, and conversions. Regular testing and improving campaigns based on data is emphasized as important for growth.
The document discusses branding and how brands should be measured online. It notes that the "e" in media is becoming irrelevant as consumers live in both analog and digital worlds. Brands must encompass all touchpoints like digital and traditional channels. The document provides examples of how branding is done online through websites, content associations, social media engagement and more. It stresses that engagement metrics like dwell time and time spent are more important than clicks. The document concludes that brands are customer experiences from advertising to products/services and should be measured by correctly assessing experiences rather than just online clicks.
Michael Winn: Meaningful Connections Integrated Social StrategyJamesMooreCo
This document discusses how to meaningfully connect corporate digital and social strategies by integrating objectives, audiences, and messages. It provides guidance on engaging audiences through social media, measuring engagement through metrics, and assessing strategies. The overall goal is to inspire and engage communities by listening to and collaborating with audiences across digital channels.
The document discusses Facebook's large user base and the opportunities it provides for advertising and marketing. Some key details include:
- Facebook has over 800 million active users globally and is one of the most populated "countries" in the world.
- The average Facebook user is connected to over 80 pages, groups and events and spends over 20 minutes per day on the platform.
- Marketers can leverage Facebook to build their brand and fan base through pages, ads, and sponsored stories which allow word-of-mouth marketing at scale.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.
Numu Multimedia Optism permission mobile marketingEthos Interact
The document discusses how mobile technology has changed media consumption and consumer behavior, presenting data showing how people now use their mobile devices and engage with mobile content throughout the day. It also outlines challenges faced by traditional channels and the need for permission-based marketing through engaging conversations in order to build trust and relationships with consumers.
Why Product Managers Must Relearn Their CustomersAggregage
We are living in unprecedented times that have changed the way we live and work. The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Join Janelle Estes, Chief Insights Officer, at UserTesting, as she highlights the critical areas during the product design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach through ongoing feedback. We'll provide real-life examples as well as practical tips for pulling in customer feedback without delaying your process.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
The document summarizes a presentation on social media and its implications for the food and drink industry. It discusses how social media has fundamentally changed online interactions and customer expectations. It provides examples of how major brands are using social media platforms like Facebook, Twitter, YouTube and reviews sites. It emphasizes the importance of understanding where customers interact online and engaging with them through social media.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
The document discusses engagement mapping, which is an approach to attribution that accounts for the multiple times consumers engage with an advertising campaign across channels over an extended period of time. It shows that about a third of a campaign's reach comes from users exposed to ads on multiple sites, and converters from these overlapping exposures have 4 times the frequency. Engagement mapping models variables like reach, frequency, recency, ad size and interactions to calculate conversion attribution beyond just the last click. This provides a more sophisticated view of campaign performance and enables optimization across channels.
Tse Sui Luen saw its stock price increase dramatically after resuming trading following a 3-year suspension. Multiple newspapers reported the stock price increased between 260-270% upon resuming trading. The new management stated they would focus on the jewelry business and not manipulate the stock price.
iStrategy Talk - Online Customer Communities Tom De Ruyck
This document summarizes a presentation about using owned social customer engagement to transform marketing. It discusses how marketers can reach and engage the largest number of users through their own domains rather than external social media channels. It presents data showing most users are reached and engagement is deepest on companies' primary websites and microsites rather than Facebook, Twitter, etc. Having one's own online communities allows building direct relationships and collaborating with customers. The document then discusses benefits and ROI of owned communities and gives an example of Heineken using an owned research community to gather ideas from designers on enhancing the club experience. It concludes by thanking the audience and asking for any questions.
This document provides guidance on preparing for a TV advertising campaign. It outlines key steps such as defining objectives and parameters like goals, target audiences, and budgets. It also covers specifics like regional vs national campaigns, channel selection, and spot lengths. Finally, it discusses budget impacts, pricing, delivery, and making changes during the campaign with the help of a media agency. The overall message is that TV advertising requires planning objectives, audiences, budgets, and working with an agency for buying and optimizing the campaign.
BrightRoll at iMedia Video Summit March 2012BrightRoll
Tim Avila, VP of Product Marketing, presented "The Major Players of Digital Video: The Four Screens" on March 27th at the 2012 iMedia Video Summit. The presentation highlights the players of digital video with a fun play on the NCAA tournament to break things down for attendees.
In-stream advertising through social networks, applications, and mobile devices is growing rapidly. Worldwide social network advertising spending will rise 31% in 2011 to $3.3 billion and mobile marketing/advertising spending will reach $19 billion by 2012. Ad.ly enables advertisers to reach engaged audiences through influencer networks on Twitter and other platforms, and application networks that allow contextual, audience, and geographic targeting of streams. Ad.ly's influencer network includes over 70,000 influencers with a total reach of over 100 million followers, while its application network currently integrates with Twitter applications including UberTwitter and Echofon.
Public Urination- Social Awareness Campaign | Lock, Stock & BarrelZahid Shovon
This document contains a marketing campaign proposal by the team "Lock, Stock & Barrel" to address the issue of public urination in Bangladesh. The campaign aims to connect the issue to personal dignity through various digital and on-ground activities over 6 weeks. These include videos, engagement posts on social media, wall paintings, and fake CCTV installations. The total estimated cost is BDT 170,345.32. Effectiveness will be measured through social media metrics, surveys, and a sustainability index to determine if attitudes and behaviors have changed regarding this issue.
The document discusses different metrics for measuring performance on YouTube. It outlines categories for measuring awareness, consideration, and action. It then provides examples of specific metrics that can be tracked for views, engagement, clicks and conversions. These include unique users, views, watch time, social sharing, comments and other social behaviors. The document also discusses analyzing creative variations and comparing performance of different ad creatives. It highlights the importance of measuring audience retention and breaking down metrics by demographics.
This document discusses effective email marketing strategies. It covers identifying the key audiences, creating relevant content for each audience type, testing subject lines and content, and using metrics and analytics to optimize campaigns for more opens, clicks, and conversions. Regular testing and improving campaigns based on data is emphasized as important for growth.
The document discusses branding and how brands should be measured online. It notes that the "e" in media is becoming irrelevant as consumers live in both analog and digital worlds. Brands must encompass all touchpoints like digital and traditional channels. The document provides examples of how branding is done online through websites, content associations, social media engagement and more. It stresses that engagement metrics like dwell time and time spent are more important than clicks. The document concludes that brands are customer experiences from advertising to products/services and should be measured by correctly assessing experiences rather than just online clicks.
Michael Winn: Meaningful Connections Integrated Social StrategyJamesMooreCo
This document discusses how to meaningfully connect corporate digital and social strategies by integrating objectives, audiences, and messages. It provides guidance on engaging audiences through social media, measuring engagement through metrics, and assessing strategies. The overall goal is to inspire and engage communities by listening to and collaborating with audiences across digital channels.
The document discusses Facebook's large user base and the opportunities it provides for advertising and marketing. Some key details include:
- Facebook has over 800 million active users globally and is one of the most populated "countries" in the world.
- The average Facebook user is connected to over 80 pages, groups and events and spends over 20 minutes per day on the platform.
- Marketers can leverage Facebook to build their brand and fan base through pages, ads, and sponsored stories which allow word-of-mouth marketing at scale.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
This document provides an overview of Facebook as a social media platform for brands. It discusses key metrics like Facebook's large user base and time spent on the platform. It also outlines Facebook's pillars of identity, social graph and sharing. Additionally, it describes various advertising options for brands like premium ads, pages, and case studies of brands that have successfully used Facebook for objectives like awareness, engagement and sales.
Numu Multimedia Optism permission mobile marketingEthos Interact
The document discusses how mobile technology has changed media consumption and consumer behavior, presenting data showing how people now use their mobile devices and engage with mobile content throughout the day. It also outlines challenges faced by traditional channels and the need for permission-based marketing through engaging conversations in order to build trust and relationships with consumers.
Why Product Managers Must Relearn Their CustomersAggregage
We are living in unprecedented times that have changed the way we live and work. The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Join Janelle Estes, Chief Insights Officer, at UserTesting, as she highlights the critical areas during the product design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach through ongoing feedback. We'll provide real-life examples as well as practical tips for pulling in customer feedback without delaying your process.
This document outlines a 7-step process for building a B2B social media strategy: 1) establish brand continuity, 2) create a daily/weekly/monthly plan, 3) find your target audience, 4) develop a LEAD strategy of listening, experimenting, applying insights, and developing customer journeys, 5) experiment with social media automation tools, 6) apply insights from social media and website analytics, 7) refine your strategy based on what works and what doesn't. The goal is to engage audiences and drive traffic, leads, and awareness of business solutions.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
Social Media Presentation - Scottish Food and Drink (Dubai - all 3 parts)Hamill Associates Ltd
The document summarizes a presentation on social media and its implications for the food and drink industry. It discusses how social media has fundamentally changed online interactions and customer expectations. It provides examples of how major brands are using social media platforms like Facebook, Twitter, YouTube and reviews sites. It emphasizes the importance of understanding where customers interact online and engaging with them through social media.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
This document discusses how to market products through social streams to drive discovery, engagement, and advocacy. It emphasizes the importance of reaching social and mobile consumers where they are - in their streams on platforms like Facebook and Instagram. Key points include:
- Social media users are increasingly mobile, with over 30% of their time spent on mobile.
- Content in newsfeeds receives much higher engagement than other placements, so marketers need a strategy to reach consumers in streams.
- Marketers should focus on awareness, discovery, social sharing and lead generation by developing "content that converts" like videos, images and customer stories and publishing it across multiple posts and platforms.
- An effective strategy includes insights-based content, in-
This document discusses trends in social media and video content marketing. It notes that time spent with digital media like mobile has increased significantly in recent years. Video views on Facebook have grown rapidly, with most views coming from shared/curated videos. It recommends that brands develop a content strategy with "hygiene," "hub," and "hero" content, where hygiene content is always-on, hub content is regularly scheduled, and hero content aims to raise broad awareness. It also emphasizes targeting consumers' interests, offering value through content, and being creative rather than focusing solely on direct sales messages.
The document discusses direct mail (DM) as an effective marketing medium. It provides statistics showing DM has high recall and response rates compared to other media. DM is shown to increase ROI when integrated with other channels. Personalized DM that addresses customer benefits has greater impact. The summary emphasizes DM's effectiveness while being cost-efficient when using targeted segmentation and interactive elements.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
34. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 100 200 300 400
Thousands
Studiosnaps Virgin Mobile Chile
37. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250 300
Thousands
Studiosnaps Claro Chile
42. 118 Pics
119 tags
The booth does 3.6 people per pic
something to people
2,692 likes
43. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250
Thousands
Studiosnaps 7Veinte
51. Rental of the mobile
version of the Studiosnaps
booth gives us cash flow
http://vimeo.com/52881010
Example: children’s concert, 31 Minutos
52. We Partner with one
production company for Brand
events and one for weddings.
Each company pays the cost
of the booths and handles
operation.s and logistics.
While we manage the qubos
We then split the profit
50/50
54. We Partner with Venue
owners who pay the cost
of the booth and connect us
to the brands they work
with.
We sell the ad space just like
a digital billboard company.
We split the profit 50/50
with each venue owner
56. We will
Stereo-
sell data
typing
By Correlating demographic info from
consumer photos with offline data,
i.e., survey questions and email
addresses.
we will make that info searchable via
an online api.
57. When people wait for
the photos to print…
We have 10-15 Attention span
seconds of quality of the average
attention from a consumer
happy {targeted}
audience that we
can do whatever
we want with.
58. For Example – What do you
ask a Survey like with your
Bacardi?
Question