The document discusses how digital advertising is changing as the amount of available digital space expands. It notes that as digital real estate grows, the value of individual pixels and URLs will decrease. The document advocates that companies should focus on selling influence and brands rather than individual ads or websites. It encourages trying new ways of using the internet to help clients leverage influence.
Frank Addante, founder of The Rubicon Project, was asked to talk about the Future of Automated Trading at the ExchangeWire ATS conference in London, here is his presentation.
How to check which part of the marketing budget is wasted in online campaigns? Marta Klepka, PR & Communications Director from Gemius, proves that it is possible by measuring the effectiveness plus optimizing the campaign. Be visible, but not to visible and reach your target group!
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Giancarlo Cutrignelli, The new consumer in the NFC era, NXP
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
"Gamify Your Marketing Strategy and Reward Social Influencers" by Mara Lewis, Co-founder and CEO, Stopped.at
(General session room)
Leveraging gamification principles as part of the user experience and value proposition magnifies the effects of recognition and subsequently, the engagement of all users, power or casual. These principles help to package and promote recognition across the site so users interact and respond to it more often and to a greater extent.
Frank Addante, founder of The Rubicon Project, was asked to talk about the Future of Automated Trading at the ExchangeWire ATS conference in London, here is his presentation.
How to check which part of the marketing budget is wasted in online campaigns? Marta Klepka, PR & Communications Director from Gemius, proves that it is possible by measuring the effectiveness plus optimizing the campaign. Be visible, but not to visible and reach your target group!
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Giancarlo Cutrignelli, The new consumer in the NFC era, NXP
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
"Gamify Your Marketing Strategy and Reward Social Influencers" by Mara Lewis, Co-founder and CEO, Stopped.at
(General session room)
Leveraging gamification principles as part of the user experience and value proposition magnifies the effects of recognition and subsequently, the engagement of all users, power or casual. These principles help to package and promote recognition across the site so users interact and respond to it more often and to a greater extent.
When the money moves to digital, where should it go? ComScore Study: Media Pl...Laura Morales
Identifying the right media-placement strategies for digital display
Online display advertising continues to increase as a percentage of the overall marketing mix, and as quickly as advertising dollars are moving online, so is the availability of new media-placement strategies. From audience targeting to contextual buys and from retargeting to efficiency or premium buys, there are many placement options that media planners must now consider. The availability of these strategies, leaves many asking, “What media-placement strategy or combination of strategies should I be using to achieve my specific campaign objectives?”
In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
L’objectif de toute plateforme web est de conquérir de nouveaux clients et d’attirer des visiteurs pour faire connaitre sa marque et ses produits. De l’acquisition de trafic ciblé à la fidélisation des internautes chèrement acquis, les tendances 2016 sont à l’évolution des interactions avec les internautes, entre création d’expériences dynamiques et marketing automation. Pour définir, piloter et optimiser les stratégies de marketing digital, les approches traditionnelles ne suffisent plus. A l’ère du « Data driven marketing » les données deviennent le pivot central permettant d’identifier les opportunités et ainsi délivrer les bons messages aux bons internautes. Cette conférence vous propose de découvrir les tendances 2016 pour acquérir du trafic et les nouvelles approches et outils pour fidéliser les utilisateurs.
Conférence animée par Marc Brassier de Liferay et Audrey Dumas de la plateforme Rubedo.
When the money moves to digital, where should it go? ComScore Study: Media Pl...Laura Morales
Identifying the right media-placement strategies for digital display
Online display advertising continues to increase as a percentage of the overall marketing mix, and as quickly as advertising dollars are moving online, so is the availability of new media-placement strategies. From audience targeting to contextual buys and from retargeting to efficiency or premium buys, there are many placement options that media planners must now consider. The availability of these strategies, leaves many asking, “What media-placement strategy or combination of strategies should I be using to achieve my specific campaign objectives?”
In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market throughout 2016, giving brands and publishers a new, immersive medium through which they can engage audiences in compelling ways. Topics in this webinar include: The current landscape of VR and AR technologies and how they map with specific near-term marketing and advertising opportunities; Consumer attitudes about using immersive media, as well estimates of current and future adoption; Key technological, creative and distribution challenges that need to be considered when leveraging immersive media; The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
L’objectif de toute plateforme web est de conquérir de nouveaux clients et d’attirer des visiteurs pour faire connaitre sa marque et ses produits. De l’acquisition de trafic ciblé à la fidélisation des internautes chèrement acquis, les tendances 2016 sont à l’évolution des interactions avec les internautes, entre création d’expériences dynamiques et marketing automation. Pour définir, piloter et optimiser les stratégies de marketing digital, les approches traditionnelles ne suffisent plus. A l’ère du « Data driven marketing » les données deviennent le pivot central permettant d’identifier les opportunités et ainsi délivrer les bons messages aux bons internautes. Cette conférence vous propose de découvrir les tendances 2016 pour acquérir du trafic et les nouvelles approches et outils pour fidéliser les utilisateurs.
Conférence animée par Marc Brassier de Liferay et Audrey Dumas de la plateforme Rubedo.
3. www.com is not the only platform…
soon, it won’t even be the biggest
why?
content travels
top-level domains for sale: dot-anything
so many screens!
social might beat search
4. Social is the new black
Share of time spent online
Percent of minutes, worldwide
Source: “The Mobile Internet Report.” Morgan Stanley: October 2009
http://socialnomics.com
5. Mobile is the new black
Source: Morgan Stanley, News Corp
6. So many pixels…
Worldwide display impression forecast
Billions of impressions
24,023
21,411
+69% 18,903
16,473
14,225
Non-
Premium
Premium
2009 2010E 2011E 2012E 2013E
Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in 6
Non-Premium Advertising.” May 4, 2009
7. Clicking: so 2007
Share of all Internet users
16%
Clickers 24%
84%
Non clickers 68%
2007 2009
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
8. So we are escalating…
US online display ad impression share
May 2010 (% of total)
Rich Media
40%
60%
JPEG/GIF
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
9. as the amount of digital real estate
explodes, digital “place” loses its value
that is already happening to the pixel,
and will happen to the URL…