This document discusses how brands must adapt to changing consumer behaviors and technologies. It outlines how marketing is being reinvented due to factors like the explosion of channels, digitalization, higher accountability, and fragmented media. Consumers now expect fluid, ad hoc experiences across multiple contexts. Technology trends like the rise of mobile and social media are also driving changes. Successful brands of the future will embrace attributes like being progressive, personal, principled, and focusing on the productivity of their solutions rather than just products. They will tell great stories, seamlessly connect experiences, and align all efforts around continuously serving customer needs.
The Mobile Question: Lessons in Design and Strategy for Your Mobile ExperienceJeremy Johnson
Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time "going mobile". For some it's an app, others it's a site - where others should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.
BYOD Security Scanning - the ability to assess smartphones, tablets and laptops for vulnerabilities, secure configurations and unprotected data at rest are vital for visualizing the entire security and compliance posture of an organization. BYOD environments are equally important as traditional servers and computers.
This paper illustrates that all endpoints can now be scanned for threats regardless of where the device is physically located, anytime and anywhere.)
A new Luxury Institute WealthSurvey indicates that 72% of wealthy consumers are members of at least one social networking site, up from 60% reported in early 2008. Empowered with more access, tools and information than ever, consumers have changed. Yet the fundamentals of luxury remain the same. Quality. Exclusivity. Impeccable Service. To thrive, luxury brands must learn how to translate their high-touch approach to the online world. Learn how to build meaningful relationships with valued, time-challenged clientele by:
-Ensuring the online experience is worthy of your brand
-Designing an experience with your customers in mind
-Managing the interactions across various channels
The Mobile Question: Lessons in Design and Strategy for Your Mobile ExperienceJeremy Johnson
Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I'm happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time "going mobile". For some it's an app, others it's a site - where others should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.
BYOD Security Scanning - the ability to assess smartphones, tablets and laptops for vulnerabilities, secure configurations and unprotected data at rest are vital for visualizing the entire security and compliance posture of an organization. BYOD environments are equally important as traditional servers and computers.
This paper illustrates that all endpoints can now be scanned for threats regardless of where the device is physically located, anytime and anywhere.)
A new Luxury Institute WealthSurvey indicates that 72% of wealthy consumers are members of at least one social networking site, up from 60% reported in early 2008. Empowered with more access, tools and information than ever, consumers have changed. Yet the fundamentals of luxury remain the same. Quality. Exclusivity. Impeccable Service. To thrive, luxury brands must learn how to translate their high-touch approach to the online world. Learn how to build meaningful relationships with valued, time-challenged clientele by:
-Ensuring the online experience is worthy of your brand
-Designing an experience with your customers in mind
-Managing the interactions across various channels
Measure works - Mobile Convention Amsterdam - Guidelines for a succesful mobi...MeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line. If you want to turn visitors into customers, every mobile strategy should focus on comfort and simplicity.
How? In this session Jeroen Tjepkema, Co-founder of MeasureWorks, will provide insight in trends, best practices and success factors for your Mobile Strategy. You'll learn:
- The latest mobile trends and how to adapt, from iPhone, Android to HTML5
- What to do with the ongoing discussion about Native App vs Mobile sites
- How successful mCommerce providers have adapted a mobile strategy
- How to gain insight in how your end-users are experiencing your mobile services
- Tips & tricks to quantify your Mobile ROI
Topic: Mobile Now and in the Future
* Mobile Landscape - what are the key current trends?
* Delivering core mobile hygiene - some simple steps for some quick wins
* Developing a service-focussed approach to mobile
* Deepening the engagement - how can brands create a longevity in their mobile offering
* The Future - looking ahead at how future developments might change the engagement
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
Measure works - Mobile Convention Amsterdam - Guidelines for a succesful mobi...MeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line. If you want to turn visitors into customers, every mobile strategy should focus on comfort and simplicity.
How? In this session Jeroen Tjepkema, Co-founder of MeasureWorks, will provide insight in trends, best practices and success factors for your Mobile Strategy. You'll learn:
- The latest mobile trends and how to adapt, from iPhone, Android to HTML5
- What to do with the ongoing discussion about Native App vs Mobile sites
- How successful mCommerce providers have adapted a mobile strategy
- How to gain insight in how your end-users are experiencing your mobile services
- Tips & tricks to quantify your Mobile ROI
Topic: Mobile Now and in the Future
* Mobile Landscape - what are the key current trends?
* Delivering core mobile hygiene - some simple steps for some quick wins
* Developing a service-focussed approach to mobile
* Deepening the engagement - how can brands create a longevity in their mobile offering
* The Future - looking ahead at how future developments might change the engagement
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...iStrategy
Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.
How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. We are a marketing agency creating
extraordinary experiences."
Evolving with the digital landscape for the past 16 years."
3. A FULL SERVICE DIGITAL AGENCY"
A! STRATEGY! B! EXPERIENCE DESIGN!
C! SOCIAL! D! MOBILE!
E! TECHNOLOGY! F! MEDIA & MARKETING!
G! MARKETING SCIENCE! H! PROGRAM MANAGEMENT!
6. MARKETING IS BEING REINVENTED"
1! CHANNEL EXPLOSION! 5! MEASUREMENT COMES !
TO THE FOREFRONT!
2! EVERYTHING IS DIGITIZED! 6! HALF LIFE OF AN IDEA IS !
MEASURED IN WEEKS!
3! HIGHER ACCOUNTABILITY! 7! SYSTEMS THINKING"
BECOMES AS IMPORTANT !
AS CAMPAIGN CREATIVITY!
4! TOO MANY COMPETING"
INITIATIVES REQUIRE"
DEEPER PRIORITIZATION!
7. FROM ANALOG TO CONNECTED AGE"
ANALOG% CONNECTED%
Mass Media" 1" 1" Fragmented Media"
Single Target +! Multiple Contexts +!
2" 2"
Defined Templates" No Template"
‘Breakthrough’" 3" 3" ‘Stand Out + Fit In’"
Masters of! Masters of!
Messaging" Context"
9. MOBILE SURPASSES DESKTOP"
GLOBAL MWEB GROWTH – MOBILE OVERTAKES DESKTOP IN ~2014!
Global Movile vs. Desktop Internet User Projection, 2007-2015E!
2,000!
INTERNET USERS (MM)!
1,600!
Mobile!
Internet Users!
1,200!
800!
400! Desktop !
Internet Users!
!
2007 2009 2011E 2013E 2015E !
TODAY!
10. TABLET SHIPMENTS FORECAST "
TO SURPASS 400M BY 2017"
Estimate is that tablets surpass notebooks in 2016!
Global Tablet Shipments (millions)!
500!
400!
300!
200!
100!
0!
2010! 2011! 2012! 2013! 2014! 2015! 2016! 2017!
Source: NPD DisplaySearch, 5/2012!
11. SOCIAL IS THE NEW GLOBAL NETWORK"
TWITTER TRAFFIC FOLLOWING THE JAPAN EARTHQUAKE, MARCH, 2011 !
Source: Twitter!
13. THERE IS A SEA CHANGE UNDERWAY"
FROM" TO"
" "
" "
PASSIVE" ACTIVE"
PLANNED" AD HOC"
CAMPAIGNS" PLATFORMS"
SIT BACK" LEAN FORWARD"
INTERRUPTIONS" ACTIVE ASSISTANCE"
JUST INTEGRATED" HIGHLY CONTEXTUAL"
SEQUENCED" FLUID"
"
"
13!
14. EBB AND FLOW AT
THEIR LEISURE"
"
SEEK THEIR OWN LEVEL"
"
! FOLLOW THE PATH OF
FLUID !
CONSUMERS
LEAST RESISTANCE"
"
" ERODE THE BEST
MARKETING
INTENTIONS"
"
COLLECTIVELY, ARE A
FORCE OF NATURE"
18. THE NEW 6 P’s OF ADAPTIVE BRANDS"
FROM" TO"
" "
" "
PRODUCT! PRODUCTIVITY OF YOUR SOLUTION"
PLACE! POINT-TO-POINT CONTEXT"
PROMOTION! PRODUCER OF GREAT STORIES"
PRICE" PRINCIPLES YOU LIVE BY"
+"
PROGRESSIVE in attitude "
PERSONAL in approach"
"
Successful brands will adopt these attributes"
18!
21. EMBRACE 1:1: THE PERSONAL BRAND"
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22. PERSONAL BRANDS SEEK 1:1"
Engaging with their consumer, tapping the power of the collective in serving"
the needs of the individual"
23. FROM PRODUCT TO PRODUCTIVE"
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24. THE PRODUCTIVE BRAND"
WHAT IS DONE"
PRODUCTIVITY = "
WHAT IS REQUIRED TO DO IT"
TIME IS THE DENOMINATOR FOR TODAY’S CONSUMER"
CONSUMER TIME FOUND = THE NEW MEASURE"
25. PRODUCTIVE BRANDS BUILD VALUE"
With sustaining ecosystems that extend well beyond the product or transaction"
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26. FROM PLACE TO POINT-TO-POINT"
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23*F3%@:3%X0&*#3D5%#0@%X&'@%@:3%@*,#',)+0#%
30. FROM PRICE TO PRINCIPLED"
[-"E#%@0%-,*E3*%."''"0#'%@:,@%,*3%*3-3F,#@%,#$%80C3*B&-%B0*%@:3%)0#'&.3*%
“ People don't buy what you do. " “
They buy why you do it."
Simon Sinek"
32. HOW ADAPTIVE IS YOUR BRAND?"
PRODUCTIVITY of your solution!
POINT-TO-POINT context"
PRODUCER of great stories"
PRINCIPLES you live by"
+"
PROGRESSIVE in attitude "
PERSONAL in approach"
"
32!
34. 01!
Start With Customer Insight!
Innovation based on customer needs and
frustrations.!
ADAPTIVE BRANDS"
!
02!
CREATE NEW VALUE" Look For The Win / Win!
" Align to create tools and experiences that
help consumers through their lifecycle.!
AND FOSTER MORE" !
CONTEXTUAL" 03!
Don’t Let Another Brand Steal
CONNECTIONS" The Show!
Treat adaptive extensions like products –
invest to evolve and differentiate them. !
37. !
01!
Build Anytime, Anywhere Value "
Your Consumer Cannot Live
Without!
!
02!
" Be Where Your Consumer Is with "
Contextual Relevance!
BRAND BUILDING" !
" 03!
Continuously Innovate With
FROM ‘SERVICE’" Research to Stay Ahead of
TO SERVING"
Customer & Competitive Demands!
!
04!
Bring the Brand Promise to Life in "
Emotion and Value!
!
05!
Align to Demonstrate Adaptability
of your Brand to your target!
!