This document provides training tips for maximizing SEO and social media synergies. It discusses how social signals from platforms like Google+, Facebook, and Twitter can impact search engine results. Content is highlighted as a key factor, and tips are provided for creating useful content to engage audiences. Tracking social media metrics and monitoring which content performs best is advised. Integrating SEO, social media, and content teams is also recommended to leverage connections across platforms. The future is predicted to involve more social influences on search and potential acquisition of social networks by major search engines.
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Soluções em dados geográficos para EnergiaImagem Maps
Dados geográficos precisos para compor os projetos de Energia, seja para PCH, Linhas de transmissão, entre outros fatores. A SURFACE oferece os produtos e serviços de mapeamentos de uso e ocupação do solo, modelos digitais de elevação, modelos urbanos 3D, curvas de nível, os quais podem embasar o processo de tomada de decisão, o que permite a redução de custos dos projetos.
Seus projetos de geração de energia realizados com dados que atendem às especificações cartográficas da ANEEL, prazos compatíveis com a demanda e aos levantamentos aerofotogramétricos (voos) na escala de 1:20.000 a 1:50.000, proporcionando redução de custos.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
Social Media and New Media Workshop (FSI) PY363 - Day 2Eric Schwartzman
The second day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 16, 2009.
There are a lot of questions about what Google+ is, how it works, and how to use it. This overview provides a thorough look into the world of Google+ and how to use it.
"Activating the Social-Search Dynamic." Presenting at the SES Conference, Nick Beck, Managing Director of Tug, explained how brands that seek performance from social media must embrace the dynamic between social and search.
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Soluções em dados geográficos para EnergiaImagem Maps
Dados geográficos precisos para compor os projetos de Energia, seja para PCH, Linhas de transmissão, entre outros fatores. A SURFACE oferece os produtos e serviços de mapeamentos de uso e ocupação do solo, modelos digitais de elevação, modelos urbanos 3D, curvas de nível, os quais podem embasar o processo de tomada de decisão, o que permite a redução de custos dos projetos.
Seus projetos de geração de energia realizados com dados que atendem às especificações cartográficas da ANEEL, prazos compatíveis com a demanda e aos levantamentos aerofotogramétricos (voos) na escala de 1:20.000 a 1:50.000, proporcionando redução de custos.
Para que os projetos de sua empresa atinjam os resultados almejados, a utilização de dados precisos e de alta qualidade na execução dos processos é peça fundamental.
Por isso, a SURFACE tem como características:
Inovação tecnológica;
Flexibilidade comercial;
Dados Atualizados;
Padrões e qualidade (ISO 9001).
A SURFACE dedica-se ao fornecimento de Base de Dados Geográficos 2D e 3D de alta qualidade e serviços de mapeamentos, tais como: mapeamento de Uso e Ocupação do Solo, Curvas de Nível, DEM e Modelos Urbanos 3D.
iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...iStrategy
A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement?
Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Social Media-Palooza (Part II), by LeapFrog InteractiveLEAP
As an addendum to Part I, we take lessons learned and apply them to real-world business initiatives using social media. Learn if your company or organization is a prime candidate for Social Media Marketing and what steps to take when beginning a campaign.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.
Benedict Hayes - Search Engine Marketing Meetup in Chennai 2013. Get the Latest Digital Marketing tips/tricks and get the useful information. Read Read Read!!!!!!! - Get Updated
iStrategy Toronto Wildfire Social Unleashed keynoteiStrategy
Social Unleashed: Unlocking the Transformative Power of Social Marketing
Jessica Gilmartin, Wildfire
Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.
iStrategy London 12 - Products Up - How data boosts your Google revenueiStrategy
Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes?
In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.
iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...iStrategy
This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.
iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...iStrategy
Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.
iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...iStrategy
As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing.
In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...iStrategy
B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...iStrategy
Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.
From Engagement to Intelligence: Striking the Balance in Social Media at the ...iStrategy
Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.
How to avoid being a data zombie by Brandwatch iStrategy
Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it.
This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life.
Key takeaways:
• Spotting reports for reports sake and other big data zombie traps
• How to ensure you are getting value from your big data brains
• Bring your big data back from the dead
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
10. INTRODUCTION TRADITIONAL SEO PILLARS
Can search
engines find it?
Architecture
Become a
Useful and engaging
reputable source
content to address the
for your content
user in their language
Content Reputation
10
11. SEARCH &
DEVELOPING SIGNALS OF SEARCH
SOCIAL
“The theory is that search results are more
relevant when they take into account one’s
social connections. Social search is paradigm
shifting. It means that who you know changes
what you get (WYKCWYG)”.
Guy Kawasaki
18. SOCIAL SIGNALS PLATFORM SIGNIFICANCE
Search engine market share
SEO
SOCIAL MEDIA
Social media market share
18
19. The question for marketers:
Can you improve your short- and long-
term search performance by becoming
active in Google+?
20. Search ads with +1 annotations have
a 5-10% uplift in click through rate (Google)
TIP: Link up your AdWords account with your Google+ account
21. Organic listings with +1 annotations can have
a 5-20% uplift in click through rate (Search Engine Watch)
TIP: Create a Google+ Page for your business and then link your website
to your Google+ Page. Add a +1 button to your pages.
22. Organic listings with Google+ signals can increase
rankings by 20% (Search Engine Watch)
TIP: Become active in Google+ and promote your content to increase your SEO
rankings, traffic and conversions
23. The answer:
Yes - becoming highly active in Google+
is already one of many factors in natural
and paid search performance
TIP: Test, test and test
26. CONTENT SEGMENT BY LOCATION
CONTENT
ONSITE OFFSITE
26
27. CONTENT SEGMENT BY TYPE
ESSENTIAL VS SHARABLE
– Product/Service descriptions – How-to’s – Reports
– Company info – Informational articles – White papers
– News, press releases and blog – Blog posts – PowerPoint
content – Interviews – Video
– Ebooks – Apps
– Infographics
TIP: Create useful, unique and interesting content
TIP: Analyse competing websites to identify popular content and topics
27
28. ANALYSIS OPEN SITE EXPLORER.ORG
Roller Coaster
Ad
28
33. CONTENT SEGMENT BY AUDIENCE
INFORMATION VS PROMOTION
– Existing customers – Which sites will share your content
– New customers – Who will share your content
33 TIP: Check the target sites link out and promote content socially
34. CONTENT AUTHOR CREDIBILITY SIGNALS
> Google recognises and credits the original
author
– Connect authors’ profiles to Google+
through rel=author tag
– The higher the authority, the higher articles
rank
> 1 in 5 searches already displays authorship
(Search Engine Land)
Tip: Set up your Google Author profiles and start building up authority
34
40. IMPORTANCE THE TRUTH IS SOMEWHERE AROUND
1. The percentage of your customers with a GMAIL/GOOGLEMAIL address
2. The percentage of signed-in visitors entering your site as “not provided”
All customers
Gmail
customers
“not
provided”
40 TIP: Monitor the monthly number of visitors as “not provided”
41. IMPORTANCE BY INDIVIDUAL
4,291 CONNECTIONS !
41
42. IMPORTANCE BY INDUSTRY
Source: http://simplymeasured.com
42
43. IMPORTANCE BY BRAND
Source: http://simplymeasured.com
43
45. SEARCH &
FUTURE OF SEACH AND SOCIAL
SOCIAL
> Facebook to launch a search engine
> Links will remain the main factor for few more
years
– Financial services and B2B
> If Google+ fails, Google will acquire a social
networking platform
45
47. TIP 1 SOCIAL SHARING BUTTONS TIP
> Add social sharing buttons
– AddThis (http://www.addthis.com/)
– ShareThis (http://sharethis.com/)
> Customise your buttons to increase
sharing and promoting
47