Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
I am not responsible for the privacy practices or content of any other website that is linked to this report. It is your responsibility to investigate the privacy policies of those other sites.
This report is put together for informational purpose only. Please let me know if you have any
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly.
In this ebook, Eric Paquette and Kevin Clancy deliver a first-hand account about how marketers have built a superior base of knowledge about their Brand Advocates to create a true competitive advantage.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
This presentation looks at and evaluates two studies that assign a monetary value to a Facebook fan. It critiques the two approaches, and looks at how to value a Facebook fan.
The Social Media Scoreboard 2014: Understanding the Value and Impact of Fan E...WassermanMediaGroup
What is the value of social media? That is a question everyone seeks to answer. If selected to participate in SXsports 2015, this panel will provide attendees with a look into the ways that sports fans are using social media, how that use differs from non-fans, and how those insights can be used to more effectively engage with and target fans moving forward. Panelists will utilize research from The Social Media Scoreboard, a comprehensive and insightful report on social media and its influence on professional sports from Navigate Research and Wasserman Media Group, to help attendees understand the value of fan engagement and social media assets within sports sponsorship. Panelists will then discuss practical, best-in-class examples that have utilized this research to effectively optimize social media for fan engagement.
With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
Social media marketing may be all the rage, but few companies are measuring results with any level of precision. The research would indicate that only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics. With social media becoming so engrained in the way companies do business, measuring its contribution on a wing and a prayer is no longer enough. CIOs need to help enforce disciplined approaches to website analytics, synchronizing metrics to capture and track leads and building 360° views of the customer.
I am not responsible for the privacy practices or content of any other website that is linked to this report. It is your responsibility to investigate the privacy policies of those other sites.
This report is put together for informational purpose only. Please let me know if you have any
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly.
In this ebook, Eric Paquette and Kevin Clancy deliver a first-hand account about how marketers have built a superior base of knowledge about their Brand Advocates to create a true competitive advantage.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
This presentation looks at and evaluates two studies that assign a monetary value to a Facebook fan. It critiques the two approaches, and looks at how to value a Facebook fan.
The Social Media Scoreboard 2014: Understanding the Value and Impact of Fan E...WassermanMediaGroup
What is the value of social media? That is a question everyone seeks to answer. If selected to participate in SXsports 2015, this panel will provide attendees with a look into the ways that sports fans are using social media, how that use differs from non-fans, and how those insights can be used to more effectively engage with and target fans moving forward. Panelists will utilize research from The Social Media Scoreboard, a comprehensive and insightful report on social media and its influence on professional sports from Navigate Research and Wasserman Media Group, to help attendees understand the value of fan engagement and social media assets within sports sponsorship. Panelists will then discuss practical, best-in-class examples that have utilized this research to effectively optimize social media for fan engagement.
With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.
20 SOCIAL VIDEO TECHNIQUES THAT WILL IMPROVE YOUR FAN ENGAGEMENTBurst Insights
20 Premier League social video drills every sports club should practice to boost fan engagement. Insight taken from our 'Putting a Price on Social Video' research report. Visit www.burstinsights.com for more details.
For academic research, a survey was conducted to discover the motivations and behaviors of sports fans. It is hypothesized that consumers who are sports fans are motivated by the idea of being a part of the team.
A business plan overview for the Sports Fan Development Institute powered by Game Day Communications prepared for Mark Cuban in response to his "Stimulus" Business Plan Challenge.
I'm Raphael Louis Vitón (Raff), an innovation leadership & business transformation specialist. More than that, though, I help leaders move from 'innovation as practice' to 'innovation as lifestsyle'. What I do appears complex...its actually simple but not easy. It is however very rewarding for myself and those I work with. Want to know more?
Sports sponsorship is one of the few tools offering complete,
across the board opportunities to marketing professionals.
Competitive events transcend traditional language and overcome cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Sport, adored in all its diverse manifestations, is the perfect partner for all the marketing activities of a company – from visibility to positioning, from the conquest of new markets to strengthening relations with customers.
And more than that, because the brand name/company becomes an integral part of the show, it can bypass the psychological barriers that the viewer erects against traditional advertising and is thus particularly effective in creating preferences for companies and products.
In the following pages we offer 10 tips for maximising the
effectiveness of sponsorship and sports marketing programmes.
www.rtrsports.co.uk
DO NOT view this document if you think you know what your fans care about most - (especially if you think that winning is at the top of their list).
As fans cut back on spending, professional sports teams need to capture more of their share of local entertainment dollars. A new major league innovation provides the most actionable blueprint for competitive advantage available today.
This presentation tells how providing emotional benefits to your customers can build strong brand.
Here I've shown how Kolkata Knight Riders despite being loser on the ground always win over their fans!
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
How to Build Your Brand with Content and Social Media by Susan Gunelius of Ke...KeySplash Creative, Inc.
Branding, social media, and content marketing presentation by Susan Gunelius, President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com) and author of 10 marketing-related books, and delivered at the January 16, 2013 Quarterly Meeting of Florida Main Street (a part of the Florida Department of State Division of Historical Resources).
TapInfluence Co-founder Holly Hamann Presents "Why Influencer Marketing Matters" at the 6th Annual Social Media Marketing Conference on January 30th, 2013
BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global Brand...Kantar
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands
Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsKantar
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team.
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust.
Take a look at his presentation and notes here.
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
THE UK Stars OF 2015’s Christmas Advertising - InfographicKantar
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool.
Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs.
The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience.
Consumer receptivity to advertising is our industries most precious asset – it is our oxygen.
Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it.
Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness.
People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
How Technology And New Platforms Are Changing Brand CommunicationsKantar
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication.
Is It The Death Or Rebirth Of Digital Advertising?Kantar
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend.
With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers.
But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all?
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
1. A project for the
WFA DIGITAL NETWORK
March 2011
The value
of a fan?
2. This is an abridged
public version of
learnings
prepared for the
World Federation of
Advertisers.
Full report is available on request
to WFA members:
http://www.wfanet.org/en
3. Some background
• Challenge posed by WFA’s Digital Network
• MB & Dynamic Logic agreed to help
• Not about an arbitrary $ figure for media/ sales value
• All about how to build brand and optimise fan pages
• Bespoke reports already with participants – this report is an
abridged overview of findings for industry learning
• Many thanks to all WFA members who took part
4. Unique two phase research project:
combining two perspectives
Phase 1 Phase 2
Marketers Brand Fans
• How are they approaching • How and why are they
the use of social media? using brand fan pages?
• What do they expect from • Are fan pages improving
social media? brand opinions? How?
5. WFA members’ view: brand
value over business metrics
What do you consider to be “the value of a fan”?
85%
85%
80%
75%
50%
45%
15%
6. From liking
to love:
How fan
pages build
brands
7. 96% spending
more on social
Time and money versus expectation?
9. Fans already outspend non-fans by over 4x. The
fan page challenge is to deepen the relationship
Fans Non-Fans
4% Bonding 1%
62% Advantage 19%
67% Performance 31%
83% Relevance 37%
100% Presence 50%
13.4% Share of wallet 2.8%
Source: Brandz, 2010 global database
11. Listening is key to success
Ignoring social Thoughtfully integrated Jumping on
media, program bandwagon —
staying out of game "must be there"
• Less relevant/current • Ability to listen to • Consumers see right
and trustworthy consumers and through this — and it
• Complete loss of understand their needs kills credibility
control (consumers • Consumers co-own • Traditional marketing
define the brand by the brand and approaches alienate
themselves) evangelize consumers
Source: Firefly Language of Love
12. Phase Two:
Learning from our
brands’ fans
• 24 fan pages from large
companies
• Categories included
confectionery, alcoholic and
non-alcoholic drinks, personal
care and telecommunications
• US, UK, Australia, France,
Germany and Sweden plus
some global
13. Phase Two:
Methodology
Wall post:
"Dear BRAND fans,
your opinion is
important to us!
Please help us improve
this page by answering
our short 5 minute
survey."
14. We spoke mainly Visitors 5%
to existing fans...
Fans 95%
Virtually all page visitors
completing our surveys
were registered fans.
Fan Tenure (%)
More than a year 9
They had typically been 7-12 months 11
registered for 3-4 4-6 months 20
months. 2-3 months 32
Less than a month 19
Registered today 9
16. Bigger fan pages generally rated better
But number of fans doesn’t tell the whole story
High Correlation:
0.28
FanIndex Rating
Low
0 500,000 1,000,000 1,500,000
# of Fans
17. The FanIndex rating is a composite
measure
Recommendation
Overall opinion likelihood
“Very favourable” “Very likely”
FanIndex
Rating
Attention to brand
Revisit likelihood posts
“Very likely” “Pay a lot of attention,
read them regularly”
18. We diagnose drivers of the FanIndex rating
and then assess impact on brand measures
Fan page Impact on
attributes brand equity
Impact on
Fan page FanIndex
brand
content Rating appeal
Benefits of Impact on
being a fan engagement
20. Most pages we assessed are
delivering well on trust
Fan page attributes (agree strongly) %
Easy to use and navigate 55
Trustworthy source of information 48
Clear and uncluttered 45
Fun and engaging content 43
Useful information 42
Stylish design 39
Wide variety of information 37
New and innovative 36
Information I was looking for 35
21. The Language of Love has taught us:
maintain trust through transparency
Transparency
Expertise
Authenticity
Familiarity Likeability
Trust
Source: Firefly Language of Love
23. Appear as
news, never They must provide me
with information,
advertising. good knowledge
about the brand so
that I could share that
with friends like an
‘expert’
-Male, 19
Keep them
guessing
about what
comes next...
24. Fans most value news & information;
also contests and offers
Fan Page Benefits (Top Box) %
Latest news about the brand 62%
New product information 61%
Contests and giveaways 58%
Sales, discounts, coupons and special offers 55%
Allows me to show I like the brand 47%
Enjoy reading other people’s thoughts and
ideas
45%
Access to free downloads and virtual gifts 41%
I enjoy feeling part of a brand community 34%
Allows me share my thoughts and ideas 32%
It gives me a sense of status 13%
28. More frequent posts tend to result in a better
FanIndex rating
High
3 2 1
FanIndex Rating
Correlation:
0.46
4
5
0 10 20 30 40 50 60 70
Low # of Posts
29. Checklist Contests/
Giveaways
New
product
Expected info
Fun Expected
Differentiator
Variety Community
Differentiator Differentiator
Regular
posts
Expected Offers Trustworthy
Expected
brand news
Expected
Innovation Interaction
Differentiator Differentiator
30. Conclusions
• Fans pages of all sizes can build equity and
engagement, but as expectations increase, brands
have to keep pace
• Check your page against our expected checklist
• Then differentiate by going the extra mile in a way
which will achieve your specific brand objectives
• Post and comment frequently. Beware campaign
mentality: fan pages that ‘go quiet’ can have a
detrimental brand impact
• Commit considerable resource: community managers?
31. Further research
While this study has provided some fascinating initial
insights, there is still much to learn. Millward Brown and
Dynamic Logic hope in future to extend this work with
partners to explore areas such as:
• How responses to fan pages vary by category, country, user type
• How attitudes to fan pages change over time
• How attitudinal responses to fan pages link to behavioural and
engagement metrics
• How fan page quality relates to efficiency of fan recruitment and
retention
32. Further information
For further information about this study, please contact:
• WFA
Rob Dreblow
r.dreblow@wfanet.org
• Millward Brown/ Dynamic Logic
Duncan Southgate
Duncan.Southgate@millwardbrown.com
Juan Manuel Hernandez
JuanManuel.Hernandez@millwardbrown.com
Contact MB or DL to conduct your own bespoke fan page assessment