The document proposes a social media application called sideNOW that allows users to organize online debates and discussions. It summarizes opinions from forums and comment threads. Users can challenge friends to debates on different topics and invite others to take sides. Brands can use it to engage fans, understand customer opinions, and promote products. This provides value by keeping fans engaged on Facebook and generating customer data. It estimates the value of an engaged fan is $136.38 through increased spending, loyalty, and recommendations. For a brand with 100,000 fans, a 5% increase in engagement through sideNOW could provide $681,900 in added value.

1. Social Engagement Application

2. Opportunity
People Are Opinionated...
Voicing their opinions on:
• Forums
• Wall Posts
• Comment Threads

3. Problem
No Closure
Wall posts and forums are not
designed to organize, summarize or
settle these differences of opinion.
Missing Opportunity
Conversations, opinions and general
sentiment are getting lost in these
threads.

4. sideNOW has found a way to:
Organize
Measure
Monetize
} this underdeveloped piece of
User Generated Content
By taking these debates
off the comment thread
and onto sideNOW...

5. Solution
sideNOW allows people to
challenge their friends to a
debate and invite all their
other friends to pick a side
and declare a winner.

6. Solution
You can also record your
side via webcam, or embed
a youtube video.

7. Unlike Others Apps...
No forced app permissions!
When you see in your newsfeed that your friends
are debating about something, when you click on
that debate you are taken directly to it...
Oscar Roscoe sided with Alex Picazo
Lacey Majors vs Alex Picazo
The Toilet Seat
Lacey

8. Only after people vote
does sideNOW give
them the option to
allow app permissions
so their pics show up
under the side they
took.
People can choose not
to allow the app and
leave their votes
anonymous.

9. sideNOW utilizes
gamificaction in
keeping stats on friends’
win-loss records and on
the frequency you agree
with them.

10. Monetization Through Brands...

11. Why do brands care?

12. Brands are trying to target
key user demographics
and get them engaged on
their fanpage...

13. Posting updates to Nike’s
wall is not very engaging
and has no call to action
for fans to get involved.

14. Nike can pay sideNOW to
embed media rich content
on Nike’s fanpage and get
Joe engaged with their
brand.
When Joe gets engaged,
things go viral...

16. Opportunity
Engaging fans on Facebook is a
top priority to bands and
something they are willing to
pay for because...

17. Opportunity
16% of the time Americans
spend online is on Facebook

18. Opportunity
Interacting with fans and getting
them engaged on Facebook pays
off. Engaged fans are...

19. Engaged Fans are...
28% more likely to continue
using a brand or product.

20. Engaged Fans are...
41% more likely to recommend
the brand or product.

21. Engaged Fans...
Spend $71.84 (20-40%) more
on those brands or products.

22. Engaged Fans...
But there is a problem...

23. Problem
Engagement is down 22%

24. Problem
70-90% of people who like
a page will never return.

25. Problem
Only 3-7.5% of page updates
and posts show up in a user’s
newsfeed.

26. Problem
This is all due to a
Lack of Engaging Content

27. Solution
Media Rich Polling and Debating Embedded
Directly on a Fan Page
• Grows & engages fanbase.
• Interface that users are comfortable
with from personal use.
– Leverages sideNOW community.
• Leverage Facebook social graph
and sharing.
• Captures sentiment and
demographic data.

28. Like Button
The “Like” button is used to say you want to share something
Consumer
= Preferences

29. Like Button
The “Like” button is used to say you want to share something
Consumer
= Preferences

30. Solution
Brands can promote
products and get real-time
customer feedback and
preferences.
Voting is a call to action. A
“Like” button is not.
Brands can analyze the
demographic breakdown of
the votes on the backend.

31. Solution:
Content doesn’t have to be
Head-to-Head.
sideNOW provides the most
media rich multiple choice
polls out there with media
attached to each answer
choice.

32. ENDS IN:
1W 3D
Solution Share Like Follow+
3,040votes (66%) 2,457votes (43%)
Old Spice YouTube Campaign VOTE VOTE
• Sales doubled in one month.
• Over 110 million views on YouTube.
sideNOW gives Old Spice a place to See All See All
engage users on their fan page
instead of losing them to YouTube.
= HUGE VALUE

33. ENDS IN:
Is Driving Tired Worse than Driving Drunk? 0W 4D
Solution Yes!
Share
Drunk is still worse
Like Follow+
498votes (28%) 632votes (72%)
Mythbusters Upcoming Episodes VOTE ( 45% 55% )
Stats
( 45% 55% )
Stats
VOTE
• Get fans engaged and voting on
which myths will be busted.
Sided with Adam See All Sided with Jamie
Old Spice Guy See All
Kari Byron

34. ENDS IN:
Who Should OSU Start at Quarterback? 1W 3D
Solution Bauserman
Share Like Follow+
Miller
3,401votes (32%) 6,780votes (68%)
News Stations VOTE VOTE
• Engage audience online.
• Determine sentiment.
• Report on findings.
Sided with Bauserman See All Sided with Miller
Old Spice Guy See All

35. Solution
Sports
• Fans want to pick a side.
• Teams & athletes want fans
more involved.

36. Solution
Politics
• Engage voters.
• Insights on different demographic
opinions.
• Obama proved social media is a
necessity.

37. Solution.
So what is it worth to a brand to
keep a fan engaged on Facebook?

38. Spend $ 71.84
Spend of a Engaged Fan
Average Value $ 71.84
Loyalty $ 43.71
Recommendations $ 13.57
Earned Media Value $ 6.79
Loyalty $Offset for Fan Acquisition
Cost
43.71 $ 0.47
Spend
Recommendations $ 71.84 Sum
$ 13.57 $ 136.38
Loyalty $ 43.71
Earned Media
Recommendations Value $ 13.57 $ 6.79
Earned Media Value $ 6.79
Cost Offset for Fan Acquisition $ 0.47
Cost Offset for Fan Acquisition $ 0.47
Sum
Sum
136.38 $
$ 136.38 136.38

39. Fan Page with 100,000 fans:
When sideNOW increases the fan engagement...
+5% FAN ENGAGEMENT =
$136.38 x (100,000 fans x 5% increase)=
$681,900 ADDED VALUE

40. sideNOW is already working
with Ohio State Athletics.
Ohio State used sideNOW in their push to reach
1,000,000 fans to make them the largest university sports
fanpage in the world.

41. Over 1,000,000 Fans
+5% FAN ENGAGEMENT =
$136.38 x (1,000,000 fans x 5% increase)=
$6,819,000 ADDED VALUE

42. Market:
The average billion dollar company
spends $750,000 a year on
social media.

43. Market:
Competition...

46. Competition
Buddy Media:
•Revenue:
•2010 ~ $20M
•2011 ~ $40M
•$54M Series D Funding

47. Competition
North Social:
•Acquired by Vocus:
•$7M Cash
•+$18M Earnout

48. Competition
Wildfire:
•2011 Revenues:
•$35-45M

49. Competitive Advantage
All “Likes” are Not Created Equal
Engagement Bribe
>

50. Competitive Advantage
{
Focus on
Sweepstakes:
• Goal is to acquire likes
•Engagement secondary
•People “Like” page to win
something. Not because
they are interested.
• People are bribed to “Like”

51. Competitive Advantage
{
Focus on
Engagement:
•Creates Engaging Content
•Promotes Social Sharing
•Captures and Measures
Sentiments & Demographics
•People “Like” because they
are engaged

52. Sales & Marketing Plan
•Leverage Brand Relationships
•Leverage Relationships with Marketers with Brand Relationships
•Hire Sales Team (Heavy Commission)
•Automation Comes with Momentum

53. Business Model
}
•Pay Per Campaign
equates to roughly
•Monthly Subscription
$1-6k/month/brand
•Pay Per Performance

54. Size of Market
# of Fans Amount of Pages
>1 Million fans 1,000 fan pages
.5-1 Million fans 5,000 fan pages
100k-500k fans 10,000 fan pages
10k-100k 40,000 fan pages

55. Current/Interested Customers:

56. Team:
Alex Picazo
Founder & CEO
Lacey Majors
Chief Creative Officer Development

57. Summary:
sideNOW helps
Brands & Companies:
This is a growing market in
•Grow and Engage
their Fanbase which companies are making
• Promote Social Sharing a lot of money and being
• Capture & Measure acquired.
Consumer Preferences &
Analytics

58. LLC
Alex Picazo
614-404-6990
alex@sideNOW.com