The document analyzes several magazine covers and content pages. It finds that all the front covers use a striking central image to draw readers in, along with a bold masthead and consistent color scheme. The content pages also use images and catchy titles to entice readers to specific articles. Throughout the magazines, color schemes and quotes from articles are used consistently to create visual flow and attract reader attention.
What are the 4 characteristics of CTAs that convert?
Magazine research
1.
2. Focal Point
A medium shot of Adele is used as
the main focus of the front cover
as she is seen to be very powerful,
giving the impression this is a
powerful magazine. Adele is well
known so it will have a bigger
target audience than a magazine
for just girls or boys. Adele is
looking straight at us which
engages the reader and with her
hand on her lips she is present in a
sexual way to appeal to the male
readers.
Sell lines.
The sell lines are used
to advertise what is in
the magazine. With the
front cover being a
photo of Adele drawing
in more feminine
readers, having well
known male signers will
help to advertise the
male audience too.
Inserts
An insert to show it is the 300th issue
makes this a special edition and helps
to draw the target audience in as it
will encourage them to buy it. This
insert is gold which matches her
golden hair to tie the whole front
cover in.
Masthead
The logo is on a red
background which
shows power, passion
and love. This helps to
engage the target
audience in and are
drawn into the
magazine through the
colour used.
Costume
Adele is wearing a purple top and has
her nails purple too. Purple is the colour
of royalty which helps to emphasise the
point of this being a powerful magazine.
3. Masthead
The consist colour of black, white and red helps to
make the magazine to stay minimal and clean. The
colours are very masculine and gives it a
sophistication feel compared to a girly magazine
which has more girly colours of pink and yellow.
Having Q in the corner of every heading on the
page it gives the magazine a consist and familiar
feel.
Image
A close up shot of Adele is used as the
main imagine on the contents page as
the magazine is trying to encourage the
reader to read that page. As the
contents page is the second page if the
target audience flicks through the
magazine they will be encouraged to
read the magazine if they are a fan of
Adele. With the target audience being
most men Adele is looking straight at
the audience which can be seen as
sexual and will appeal to men.
Column
A long column is
used to show what
page things are on.
Having a straight
long column which
looks very neat and
together adds the
feel of sophistication.
This will appeal to
the target audience
as they will be
mostly middle aged
men. The
consistency of the
masculine colours
also runs through
into the column
which creates the
familiar feel to the
magazine.
Review
Having a review on the contents page makes the magazine appear
important and adds to the sophistication. Through using famous
people to do the review it attracts their target audience to the
contents page and to read it instead of just trying to find a page
number.
4. Heading
Through using the heading ‘The
most exciting people in music’
makes the reader think this is an
exciting article to read. This will
help to draw their target
audience in as most of them will
be middle aged men who are
interested in more sophisticated
singers rather than singers like
‘Justin Bieber’ who would fit a
more girly target audience.
Watermark
All of Qs double page spreads have the first letter of the artists name
watermarked in red. The red watermark does not cover too much of
the writing so it is still visible too read. The red letter adds a sense of
power to the person as the colour red is seen to be very powerful. It is
also a very masculine colour and the masculine feel runs thought the
magazine which empathises there male target audience.
Image
An image of Jay Z takes
up the whole space of
one A4 side with the
contrast colours of red
and blue. The colours
are used because the
quote ‘Better red than
dead’ was said by Jay
Z. Blue is seen as very
calm colour which is
contrasted because
when we think of
death we associate the
colour red because of
blood. So to say that it
is better to be red than
dead and use the blue
to symbolise the death
is a contrast that most
will not be used too.
This will help to keep
the reader interested
as it is something new.
Quote
Quotes are used to draw the reader in as they
can quickly read the quote and decided if they
will find this article interesting. This is why they
use the quote that covers the main topic of the
article and the one they believe their target
audience will find the most interesting. ‘Noel
Gallagher’ is mentioned in this quote and the
target audience will know noel which will
encourage them to read this article as they will
want to know what Jay z means.
5. Masthead
The heading of top of
the pops is being
covered by Robert
Pattinson’s head. This is
to draw the reader into
the main image and not
focus on the logo. This
also shows the
importance of Robert
Pattinson.
Focal Point
A medium shot of Robert is used as the main focus of the
front cover as he is very popular with young girls helping
to appeal to the target audience. Robert is well known for
Twlight which will make this appeal to any twlight fans as
well as Robert’s fans. Robert is looking straight at us
which engages the reader and will help to draw girls into
the magazine.
Costume
Robert is wearing a
green hoodie
which is the same
colour as his eyes
which makes him
stand out from the
other stuff on the
magazine as he is
the only main thing
on the magazine
that is green.
Green is also a
calm and relaxing
colour which will
encouraging
readers to pick up
the magazine if
they want to
reader it whilst
they relax.
Inserts
An insert of JLS and
‘Your true love match’
encourages girls to buy
this magazine as they
will want to know who
is there match. These
inserts attract more of
their target audience
with them being
yellow and pink.
Slogan
Robsessed is the slogan used which will encourage
the target audience to buy the magazine if they
believe they are obsessed with Robert Pattinson.
Advert
An advert
promoting
clothing items
with Miley Cyrus
as the celebrity
used is to
encourage girls
who like Miley
Cyrus to buy the
magazine. The
bright pink title
attracts girls
with the word
‘amazing’ giving
the feel like
magazine is
amazing.
6. Image
An image of the front cover is used
in the contents page to make it
easier for the reader to access
what they saw advertised on the
front cover. This will appeal to a
younger target audience as it is
easier and will encourage the
reader to read them stories first.
Strapline
The bright coloured pink headline
keeps a consist girly feel to the
magazine and helps to attract girls to
the contents page and too read it.
Other sophisticated magazines have
the word ‘Contents’ as the heading,
however with the heading being
‘Inside the mag..’ it gives empathises
on the young feel to the magazine.
Having shortened the word
‘magazine’ to ‘mag’ it helps to
connect with the young target
audience through using slang.
Headings
The use of the different headings in the contents page
makes it easier for the target audience to find what they
are looking for. These will helps to draw the reader in as
they have the heart symbol which is shown on the front
cover. It will have the same connotation of the love for
what they are reading due to the heart which will
represent love in their mind.
Advertising
Through using offers and chances to win
things in the magazine it will encourage
the target audience to keep buying the
magazines as they will think that ever
week they might be I the chance of
winning something. The offers they give
will appeal to their target audience and
are once in a life time opportunities
which will encourage the reader to enter
and keep trying to win.
With celebrities such as Justin Bieber and The
Wanted their target audience of young girls will be
interested in their offers.
7. Heading
The heading of this article uses the symbol of the
moon to attract twilight fans. The symbol is easy to
recognise and will draw the readers in. Most fans will
idolise over Bella and want to be like her. So with this
article covering ‘Being Bella’ showing what
Kristen/Bella does on her day to day life the reader will
want to keep reading as they will feel like they can
connect with Bella and know what it is like to be Bella.
Image
An imagine of Kristen is used from
when she was very young and
looing very different. Kristen talks
about how she felt uncomfortable
in her own skin, which will help
the target audience engage with
the article as the target audience
for this magazine is young girls.
They will want to know more
about how she dealt with it and
what helped her get through the
difficult time. This is because
young girls always go through a
certain time in their young life's
when they don’t feel confident so
by showing how someone famous
and who they will look up go
through it, it helps them to not
feel alone.
Interview
Bella is seen to be quite tomboyish
in the movie so having the whole
article in pink and black it will add
a contrast to what the target
audience are used to. This will
make them want to read on and
stay engaged in the article. The
interview helps the keep the
reader interested as they will want
to know what she has said and her
views on things.
Quote/Image
All the images have a quote next to
them which will attract the reader to the
image and then after reader the quote
they will want to read the main article
helping to draw them in.
8. Focal Point
A medium shot of Cheryl is use as the main focus on the
front cover. This is to draw the target audience in as some
girls with idolise over her. Cheryl is wearing a light pink top
which emphasises the feminine feel and shows her to be
innocent and girly. Cheryl is looking straight at the reader to
engage them into the magazine. She is also smiling very
friendly which will attract young girls as if they are a fan they
will think she is smiling at them.
Masthead
As the main logo for the magazine
they use a pink heart which is an
abbreviation for the word ‘love’. This
helps to engage with the young
target audience as they use this
symbol in text form. The heart is also
in pink which appeals to the girly
target audience.
Sell lines.
The sell lines are used to
advertise what is in the
magazine. The girly theme
runs into the sell lines with
the pink headings and the use
of purple and yellow
surrounding them. The lines
‘Watch out’ in the bright pink
will attract the target
audience as they will want to
know what they are having to
watch out for. It works like a
rhetorical question as it gets
the reader thinking, which
will encourage them to buy
the magazine.
Advertisements
Advertisements are used
to draw the young target
audience in, as fashion is
a what most girls want to
be on trend with. Having
an advertisement for the
‘summer shopping guide’
it will make the target
audience buy the
magazine as they will
think they will be getting
hints on the best trends
and what to buy.
Posters
Through offering free posters inside it makes the target audience of young girls
want to buy the magazine more as they will want to have posters of their favourite
pop stars to put on the wall.
9. Masthead
The use of the same logo but having the colour of
the heart change helps to appeal to both genders.
The bright blue colour also makes this issue feel
more unisex instead of the intense girly feel.
Slogan
Having ‘we love this…’ makes
the reader they will love it too
as it engages them with the
story. The letter ‘o’ has been
coloured in black which draws
the attention of the reader into
the word love, this will
empathise the love for this
page and with the reader
thinking love they will think
they love it too. This will
encourage them to keep
reading and have positive
thoughts as they read it.
Column
Through using a column of
their main story lines
attracts the reader to
them stories and makes
them want to read them
first. With the numbers of
the pages they are on it
will make them go to
them pages first as they
do not have to go through
all the contents page to
see what they want to
read as the main story
lines have been picked out
for them.
Posters
In this issue the posters have been
advertised in the contents page with
the page numbers on where to find
them. Having them advertised on the
contents page will draw the reader
into the posters and want to find the
poster they want to use. Advertising
free posters will mean that their target
audience will keep buying the
magazine as they will want to see with
posters they ill get.
10. Heading
This heading uses a pun with Olly Murs name and Merry Christmas.
Merry Christ is in white with Murs in yellow. This is to make the pun clear
and draws the attention to Murs. This gives the impression that this
interview is about what Olly does for Christmas. As he has many fans that
will not know this information it is a good way to draw the reader in. The
heading also has a picture in the right had corner of Olly holding a
present, this gives the impression he has sent a present which will
encourage the reader to read on to find out who he has sent this present
to.
Focal Point
A medium long shot of Olly is
used as the main focus point
with him doing a slight wink and
half smile. This to make him
appeal to the girl target
audience. He is wearing a red
and blue jumper which ties in
with the colour scheme of red,
blue and yellow.
Interview
The interview questions are in
red with the interesting things
Olly says in yellow. This draws
the reader into the questions
and especially draws them in
to the answers as they
highlighted.
Quotes
This page has quotes all around to draw the
reader into them and make them want to read.
The main quote used is at the bottom saying
“Rylan walked around naked most of the time.”
This quote is in red and very bold to make it
stand out.
11. • After analysing the
magazines I found that
the front covers all
have a main image
that is very striking for
the reader to be
drawn in to. They have
a boldmasterhead and
a consistent colour
scheme. They all have
adverts for what is
inside the magazine to
also draw the in and
making them want to
buy the magazine.
• All of the content
pages have some
imagines of what to
expect inside to make
the reader go to them
pages. They also have
catching titles such as
‘We love this’ making
the reader drawn to
that specific thing first.
• Every double page
spread has a large
image of the person
the spread is about.
They have quotes that
are in the article to
draw the reader in.
They us a consistent
colour scheme that
runs through the page
so it flows and does
not look untidy.