detailed analysis of music magazine

1. Zoë Leeder
Media
Mr Hibbert
Task two- Detailedanalysisof musicmagazine
Cover:
Typography-
The typographyusedin‘we love pop’isveryeffective
as it usesa boldfontwhichstandsoutand captures
attentionfromisaudience. The fontstyle usedacross
the cover issans-serif fontasitconnotesa modernvibe
therefore itstandsoutto itsaudience. The fontdraws
the reader’seye toit as itusescontrastingcoloursto
surroundit.Theyhave usedwhite withthe blackfont
alongside redandyellow fontcolours,thisdraws
attentiontothe textand promotesareasof the cover
and highlightsthemasimportant.Anexample of thisis
‘5SOS’,‘THE VAMPS’,‘ONEDIRCTION’and‘THE HOT
ISSUE’ use redfontwitha yellow surround.Redisa
powerful,attentiongrabbingcolourandyellow works
well asit helpstoincrease visual impactandhighlight
the text. These fontsrelate tothe targetaudience asit
isaccompaniedby lotsof picturesand‘exciting’things
whichappeal tothe teenage girl audience.It’sfun-
packedstyle onthe cover showsitina waythat makesyouthinkthe magazine haslotsof interesting
informationinside,somuchso that theyhave made itappearthat theyhave had to squeeze
informationonbeingthere isn’tenoughspace forall the excitingthingwhichare inside.
Layout-
The layoutof this magazine isverycluttered whichgivesitafun filled look.The lookof the magazine
isexcitingandinviting,therefore wouldappeal toitstargetaudience. Bydesigningthe coverlikethis
it allowsthe routof the eye to draw attention tothe mastheadwhere the main
topicof the magazine isadvertised. Asyoufollow the routof the Z evenmore
excitingthingsare shownonthe coverthat are includedinside
to entice the readerin. Thishelpstowidenthe audience of the
magazine.The magazine name isinthe topleftcornerthisis
because thisiswhere the routof the eye startsand typically
people readfromlefttoright. The principle of thirdsisalsoused
here,typicallythe mainartistisfeaturedinthe centre of the magazine.However,
thismagazine placesthematthe top and slightlyoff centre tothe right.Thishelps
to keepthe qwertydesignthroughoutthe magazine.The leftthirdisvery
importantas itgivesthe readerinformation of whatistocome inside.The leftside hasthe most
informationonfromthe page,thismakesitthe most impressionable tothe reader/ targetaudience.
It alsotellsthe readera lotaboutwhat the magazine isaboutat a firstglance.
Colour-
The main coloursfeaturedare red,yellow andwhite.The redcolourisa bright and boldcolour
whichattracts the readeras the yellowisusedto helpmake the redseemevenbolderandhighlight
certainareasof the magazine. The coloursaren’t contrastinghowevertheyare usedtospecifythe
issue,forexample ‘thehotissue’,thiscanentice the readerin.The redandyellow workwellhere as

2. Zoë Leeder
Media
Mr Hibbert
redand yelloware associatedwithheatandfire.The maincelebritiesfeaturedare all dressedinthe
same colourscheme of red,white andblack. The magazine hasa white backgroundwhichhelpsthe
textand colouringtostandout and notdistract the readerfromthe importantpart of the magazine,
thisdrawsthe reader’sattentiontothe keycomponentsof the magazine cover. The magazinealso
usessplashesof pinkinplaceswhichidentifiesitasa ‘girly’magazine andtargetsthe reader.
Images-
The imagesusedto appeal to the target audience are celebrities.Thesecelebritiesare all ones
whose owntargetaudience isyounggirlstoo.The artistsfeaturedare:
 Zoella
 TaylorSwift
 Megan Trainor
 5SOS
 The Vamps
 One Direction
 Little Mix
 Casperand Joe
 Ariana
These are all people whoinfluence younggirlswithfashion,look,lineof businessandthe mainone;
music. The shot typesonthe cover are close up as itdirectsthe focus to the individual andshows
the audience clearly/easilywhoisfeaturedinthe magazine.The mainimagesare largerastheyare
of more importance andare the mainfocusoff the magazine.Thisparticularmagazinesmainfeature
Is Zoella, TaylorSwiftandMeganTrainor,thisfocusesontwo poptypes of musicand a fashion
vlogger. Thisteachesyounggirlsaboutfashionandstyle atthatmoment,itkeepsthe audience upto
date withwhat’sgoingon. The imagesusedare conventionalforthistype of magazine astheyare
funand friendly.
Language-
The language usedonthe coverisveryenergetic,funandintriguing.The factthat itusesa heart
symbol insteadof sayingheart presentsitasa youngmagazine.Itusessimplistictechniquesto
create an effective looktothe cover. It uses self-promotingphraseslike ‘the world’smostwanted’
whenreferringtothisweek’sissue of the magazine. Itusesshort,snappy,captivatingsentences,for
example ‘LOUISBABY!ZAYN SPLIT!’thisdrawsthe readerinand straightawayhas themasking
questionsandwanted toreadmore. All the language onthe coveris innote form to focus onthe
keyinformation.
Conventions-
Thismagazine hasmany conventionalelements, suchasthe placingof the mastheadinthe top left
corner andthe energeticallycolouredtypography. The magazineassociatesitsself throughcolour,
for example the dominate coloursusedare pinkandyellow,thisthenrelatestothe specificmusic
genre;pop.The coloursare energetic,funandupbeat,exactlywhatyouwouldexpectfroma pop
magazine aimedatgirlsmainlyaroundthe age of thirteen. Thissortof targetaudience is easily
influencedastheyidolise the celebritiesfeatured.

3. Zoë Leeder
Media
Mr Hibbert
Contents:
Typography-
All of the fontsusedon the contentspage
are sans-serif, thisprovidedaclearand
boldtextwhichiseasyto read.Thisfont
drawsthe reader’s eye tothe mainparts,
whichtend to be ina largerfontto the
othersas it isof greaterimportance.The
headings are ina differentfontcolour
whichmakesthemstandout.The
contentspage inveryorganised,this
makesiteasierforthe readerto
understandthe information. The main
storypage numbersare inserif which
contraststo the restof the page.Againall
the mainpagesof interestare ina larger
fontthen the rest of the information.It’s
fun-packedstyle connotesyouthwhich
workswell consideringitstargetmarketis
for younggirls.
Layout-
The layoutis more organisedthenthe
frontcover.This isbecause eachtopicis dividedupintosectionandin abox formation. The routof
the eye works reallywell here asitisveryclear.Atfirstyou readthe page title ‘We Love This’,then
your eyesare drawnto the mainimage locatedinthe centre of the page. This
isthenfollowedupbythe contentslisting inthe bottom
leftcornerof the page.Next,the eye isdrawnacrossthe
bottomof the page whichisa listfromlefttorightof
postersfeaturedinthe magazine. Inthe principle of
thirdsthe righthand columnfromtop to bottomshows
the secondmostimportantstoriesof the magazine,
these three imagesare of equal size andhave the same
amountof information.Whereasthe mainimage inthe centre isaccompanied
witha longpiece of textdownthe leftandside of the image.
Colour-
The colourson the contentspage keepthe girlytheme goingthroughoutasitappealstothe target
market. The maincolour ispink,itisfeaturedinthe backgroundand inthe contentslisting.The
secondmostusedcolouris blue,itisusedforthe headingsandas part of the bottomof the
backgroundcoloursusedat the bottomof the page. The large font page numbersare then
highlightedwithayellow shapebehind. Thismakesthemstandoutandtellsthe readerthatthese
page references are mostimportantasthey leadonto fun andexcitingnews presumably.

4. Zoë Leeder
Media
Mr Hibbert
Images-
The images whichare usedconnotesa funfeel asthe mainimage and one of the smallerimages
showthe celebritytohave theirtongue out.Thisshowsa funandplayful manor whichenticesthe
readerinand makes themthinkthattheycan relatestothe celebrity. The shottype usedof The
Saturdaysrepresentsthemasa bandand showsshow theysticktogether.Italsoconnotesafun,
silly, relaxed, teenagefeel asthey’re shownnotbeingserious. The largerpicture showsimportance
to the readeras it’sthe main storyon that page.The imagesaccompaniesthe textasitmakes it
easierforthe readerto associate whothe textistalkingabout. Thissimplisticmanorshowshow the
magazine isaimedatyounggirlsas it veryeasyto understandandred,whereasanadultmusic
magazine wouldhave more textandlesspicturesastheycare aboutthe informationandaboutthe
musicand not whatthe artist lookslike andtheirfashion.
Language-
The language usedissimplisticandinformal,thiscreatesaverylaidback feel tothe contentspage.It
usesshortenednamesonthe artist,forexample ‘The Sats’and‘Beibs’forThe SaturdaysandJustin
Beiber.Thiswouldbe acommonhyphenationforyounggirls,whichshowshow it’sfocusedtoits
target audience andwouldn’tappeal toanyotheraudience astheywouldn’t be able to
relate/understandthese commonlyusedterms. The languageisverymodernandbubblyand
spreadsnotjust acrossthe contentspage, butthe whole of the magazine.Itusestextlike ‘Snuggle
up withthe Sats’in orderto make the readerfeel like theyare partof the artist or friendswiththem
as it invitesthemtospendtime withthemthroughtheirinterview whichispublishedlateronnthe
magazine.
Conventions-
There are manyconventional elementsinthismagazine,forexample the placingof the mastheadin
the top left/middleiscommonlyused.Alsothe largerimage beingthe maininterestandthe colours
usedtypicallyrepresentsyouthandgivesabright, funfeel,whichrelatestothe specificgenre.The
mostdominantispink,shortlyfollowedbyblue these coloursare oftenassociatedwithyouthwhich
isthe focusof the targetaudience. Anothernormwouldbe thatthe mainpagesare featuredonthe
contentspage ina largerfontthan the restto show theirimportance.

5. Zoë Leeder
Media
Mr Hibbert
Double page spread:
Typography-
The artists name isat the verytopleftcornerjustabove the masthead whichisspreadacross the
double page usesasans-serif fonttocreate a boldenticinglookandthe restof the textusesa serif
fontstyle.Thisgivesita professional feel andmakesiteasierforthe readertoread.A lotof
informationispresentedonthispage therefore the editorhashadto make it not lookas daunting.
Thisencouragesthe readertoread it,if not theywouldbe putoff by the amountof information
givenandcouldpossiblyfinditboring.Itisimportantthatthe textisclear andusesmore than one
colouror else itwouldlose itsfun,youthfeel andthe targetaudience wouldnotwanttoread it. The
use of colour,symbolsandlayoutconnotesyouth,butalsoaddressesthe readersotheyfeel older
thentheyare.The magazine doesn’tbelittle the reader,itmakesthemfeel goodaboutthemselves.
Layout-
The layoutfeaturediscentral andsymmetrical,thisshowsorganisation.Symmetrical themesare
oftenassociatedwithchildren’sdrawings asitisaesthetically
pleasingtothem,thereforeitappealstothe targetaudience. The
double page spreadconsistsof fourcolumns,separatedintotwo
groups;leftandright.These
containthe textaboutthe
artistwhose image iscentrally
placedinthe magazine.There
are a total of three imagesusedwhichare all situatedinthe
middle of the magazine.Astheyare inthe middle thismeans
the mainimage bleedsacrossthe gutter. The rout of the eye

6. Zoë Leeder
Media
Mr Hibbert
workshere as youare instantlydrawntothe masthead‘CarrierBag Of Question’towhichyoureyes
thenlookacross the imagesinthe centre followingthemdownfromthe righttopcornerto the
bottomleftcornerand thenfinishoff bylookingatthe secondcolumnof text.The magazine clearly
displaysthe principle of thirds,dividingthe twochunksof textdowneitherside andhavingthe
imagesinthe centre,sowhenyouopenup the page you are drawn to the artist.
Colour-
The colour scheme changesslightlyhere,itdiesfrompinktoredbeingdominant.Thisisbecause the
artistfeaturedisa boyband so ratherthan themlookinggirlywithpinkthe editorhasusedredas it
worksfor bothgirlsand boyseventhoughthe targetaudience isyounggirls.A redbackground
coversthe majorityof the double page spreadandhelpstomake the mastheadstandoutagainst
the red. Red isseenas a ‘warm’therefore itiswelcomingtothe reader. There are splashesof pink,
yellow,blueandgreenonthe pagesas theyrepresentakeythatis given,whichmakesiteasierfor
the readersto understand.
Images-
There are a total of three imagesusedof the artist,whichare all clumpedtogetherinthe middle.
The main image isat top half of the page andlargerthan the other two.The last twoare of equal
size andplacedunderthe mainimage.The imagesshow a lackof variety,howevertheyconnote fun
and youth. The imagesshowthe artistsmessingroundandhavinga goodtime,thisshowsthe
readerfriendshipandfun. Inthe image,one of the band membersiswearingbrandedclothing,this
advertises‘Adidas’tothe targetaudience asa cool/musthave brandwhichisa keyclothingbrandto
own. All the bandmemberseye line isstraighttothe camera,whichinvitesthe readerintothe
article witha welcomingtone.
Language-
The textusesmainlyinformal languageasitisan interview of the bandthatis aroundthe age of
fourteen.The readerwill be able torelate tothe phrasesandwords usedas theyare commonterms
whichteenagersare usedtosaying,hearingandreading. Thisrelaxesthe reader,makesthemfeel
comfortable andenjoythe storiesfeaturedinthe magazine.
Conventions-
It istypical where the mastheadisplacedasit isseeninalmosteverymagazine.The colourscheme
of white andredworkwell togetherandare commonlyusedastheycontrastand make information
standout whenneeded. White andredare oftenusedtogetherastheycanmeanlove,warmthand
danger,whereaswhite canmeanpurity,innocence and marriage. The darknesscontrastswiththe
white tomake it more bold.Boldnessisassociatedwithpopaspopis ‘inyourface’and energetic
whichalsosumsup the target audience.