How well do you know your Do's & Don'ts to Social Media. Here are some of my tips from a workshop I presented for one of my clients

1. THE DO’S & DON’TS TO SOCIAL MEDIA
PRESENTED BY: BUZZSMITH

2. WHAT WE WANT TO DO TODAY....

3. WHAT WE DON’T WANT....

4. BUT FEELING…

5. AND PART OF A COMMUNITY

6. LET’S TALK DO’S & DON’TS

7. DO: DEFINE YOUR BRAND VOICE

8. WHO: IS THERE A FACE TO THE NAME
WHAT: IS THERE A STORY I WANT TO TELL
WHY: SHOULD MY AUDIENCE CARE
BRAND VOICE

9. DON’T: BE SPAMMY

10. BE AUTHENTIC
BE GENUINE
BE CONSIDERATE
BE A LITTLE PERSONABLE

11. DO: ENGAGE IN CONVERSATION

12. HOW TO ENGAGE IN CONVERSATION IN SOCIAL MEDIA:
1. PRO-ACTIVELY LISTEN TO OTHERS EVEN IF YOU DIDN’T START THE
CONVERSATION
2. SAY SOMETHING THAT’S RELEVANT TO WHAT THEY SAID
3. SEE IF THEY RESPOND TO WHAT YOU SAID
4. CONTINUE THE CONVERSATION
REMEMBER: You’re invading their feed and no one wants to see
you having a conversation with yourself

13. DON’T: OVERSHARE

15. DO: USE A MANAGEMENT TOOL

16. WHAT TO LOOK FOR IN A
MANAGEMENT TOOL:
1. WILL IT LET ME MANAGE MULTIPLE
PROFILES
2. DO I LIKE THE INTERFACE OF THE TOOL
3. AM I ABLE TO MONITOR WHAT I NEED
4. DOES IT PROVIDE THE RIGHT DATA

17. DON’T: POST IN A CRISIS

18. ALWAYS MONITOR YOUR FEED BEFORE POSTING

19. IF THERE’S A CRISIS SHOW SUPPORT

20. DO: CHECKLIST YOUR CONTENT

21. BEFORE I PUSH “POST”, “TWEET”, “PIN” OR “SHARE” I SHOULD
PROBABLY CHECK TO SEE IF….
1. ARE ALL THE WORDS SPELLED CORRECTLY
2. DID I USE THE RIGHT WORDS: “THEY’RE” “THEIR” “THERE”
3. DID I USE THE RIGHT LINK TO THE WEBSITE

22. DON’T: ABUSE #HASHTAGS

24. #HASHTAGS TO KEEP IN MIND
KEEP IT TO 1 BRANDED HASHTAG
BE SELECTIVE WHEN USING PRODUCT
HASHTAGS (i.e. #jeans, #denim, #blue)
ONLY USE TRENDING HASHTAGS WHEN
RELEVANT
#

25. DO: OPTIMIZE YOUR PROFILES

26. 1. USE A STRONG
PHOTO FOR YOUR
PROFILE PIC
2. OPTIMIZE THE COPY
ON YOUR PROFILE
THAT DESCRIBES
YOUR BUSINESS
3. LIST YOUR WEBSITE

27. DON’T: GAME THE SYSTEM

30. DO: HAVE CUSTOMER SERVICE PLAN

31. CUSTOMER SERVICE
WILL HAPPEN ON IT’S
OWN WHETHER YOU
LIKE IT OR NOT!

32. GOOD CUSTOMER SERVICE ON SOCIAL MEDIA

33. UNANSWERED
CUSTOMER SERVICE
ON SOCIAL MEDIA

34. DON’T: NEGLECT PLATFORMS

35. THE CONSEQUENCES OF IGNORING YOUR CUSTOMERS ON SOCIAL MEDIA, CONVERSOCIAL

36. DO: TESTING & STAGING PROFILES

37. TWEET FROM THE WRONG
SOCIAL MEDIA ACCOUNT
TAG THE RIGHT
SOCIAL MEDIA HANDLES

38. DON’T: STEAL IMAGES

39. THE INTERNET MAY BE FREE
BUT IMAGES AREN’T
FOLLOW GUIDELINES &
MAKE SURE TO CREDIT
THE RIGHT SOURCES

40. DO: CHECK YOUR VISIBILITY

41. HOW DO YOU KNOW IF YOUR EFFORTS
ARE WORKING?
YOU’VE BECOME MORE VISIBLE WITH
CUSTOMERS

42. DON’T: FORGET REAL LIFE

43. REAL-LIFE MOMENTS TO SHARE

44. DO: STAY COMMITTED TO A PLAN

45. PATRICK DEMPSEY:
A 7 YEAR DREAM AND ONLY
15 MONTHS TO TRAIN & COMPETE IN
AN ATTEMPT TO WIN LE MANS

46. DON’T: GIVE UP EASILY

48. THIS SOUNDS GREAT, BUT NOW WHAT....

49. WANT MORE DO’S AND DON’TS?
CONTACT@BUZZSMITH.COM

50. THANK YOU!!
Denise Garciano Nafarrete
@Niecee
denise.nafarrete@buzzsmith.com