The document describes the results of a survey conducted to inform the creation of a documentary. The survey found that the target audience is mostly aged 10-29, watches documentaries regularly, and prefers Louis Theroux's documentaries and the observational documentary mode. It also found that subjects involving romance, culture or comedy would interest the audience. Most respondents said they would watch a documentary about Heathrow Airport and love.
Documentary Survey Results: How to Attract a Young Audience
1. DOCUMENTARY
SURVEY
IN ORDER TO CREATE OUR DOCUMENTARY, WE NEEDED TO KNOW
WHO OUR TARGET AUDIENCE WOULD BE AND WHAT WOULD
INTEREST THEM. IN CREATING A DOCUMENTARY SURVERY WE ARE
ABLE TO RESPOND TO THE INTERESTS OF THE PUBLIC.
2. 0 - 9 years 10 - 19 years 20 - 29 years 30 - 39 years 40 +
12
10
8
6
4
2
0
How old are you? Based on this question it
shows that the questionnaire
results are mostly on the
people aged 10 – 20’s. So are
targeted audience would be
upon a younger generation.
This would have an influence
on our documentary in a way
in which it would have to
attract a lively young audience,
making sure it doesn’t bore
them.
3. 14
12
10
8
6
4
2
0
What is your gender? There is a mixture of males
Female Male
and females who answered
the questionnaire so there
is going to be a broad
response, the questionnaire
will be fair as it is listening
to both genders interests.
4. 14
12
10
8
6
4
2
0
Who would you prefer to
watch a documentary by?
Louis Theroux Nick
Broomfeild
David
Attenborough
Trevor
Mcdonald
Micheal Moore Other
Louis Theroux is an obvious
favourite for this question, as
13 / 20 people would prefer to
watch a documentary by him.
He is a humorous narrator who
uses a reflexive mode in his
documentaries as he gets
involved with his subject in
order to present it to his
audience. All three favourite
documentarians; Theroux,
Broomfield and Attenborough
are all narrators of informative
documentaries and they get
involved making their subject
interest their audience.
5. 7
6
5
4
3
2
1
0
What is your prefered mode of
documentary? This question shows that there
Expository Observational Reflexive Poetic Participatory
is no preferred documentary
mode except for ‘Poetic.’
Observational ranked the
highest, where the camera
follows the subject around.
Meaning the subject would have
to purely interest the audience
as the narrator would not be
involved in the documentary.
Although observational was
preferred, the rest of the modes
all ranked highly as well.
Meaning the targeted audience
prefers a range of documentary
modes.
6. 16
14
12
10
8
6
4
2
0
How often do you watch
documentaries?
Daily Weekly Monthly Yearly Never
15/20 people watch
documentaries on a regular
bases, meaning our targeted
audiences enjoy to watch
documentaries. We would be
competing against other
documentaries which our
audience would have
watched. Our subject and
style would have to be
unique from others.
7. 10
9
8
7
6
5
4
3
2
1
0
What channel do you prefer to
watch documentaries on? BBC TWO and Channel 4 are
BBC ONE BBC TWO ITV 1 ITV 2 CHANNEL 4 FIVE DISCOVERY
CHANNEL
preferred channels to watch
documentaries on. They are
popular channels which are on
Freeview, meaning a wider
range of people would watch
our documentary if it was to
broadcast on BBC TWO and
Channel 4. These two channels
are there to inform, so we
would have to make sure our
documentary would be
informative to attract a wider
audience.
8. 4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Poverty Sexuality Romance Culture Comical
documentaries
Food
What subject would interest
you in a documentary?
For our survey, we created an
open question where our
audience could write down
what would interest them. This
shows a few of the ideas,
which the targeted audience
said would interest them in a
documentary. Romance,
Culture and Comical subject
was written down by a our
audience where people started
agreeing. There was a range of
ideas written down, however
from this question we get an
idea that the subject whatever
it may be, if it is humorous it
will interest our audience.
9. 18
16
14
12
10
8
6
4
2
0
Would you prefer a female or
male documentarian?
Male Female
Here it is clear that 17/20
would prefer a male
documentarian. Whether the
documentarian would be a
voiceover or using the reflexive
mode where he/she is involved
with the subject, it is clear the
audience would prefer a male.
It is certain from this question
we would attract a wider
audience if the documentarian
is a male.
10. 7
6
5
4
3
2
1
0
What is your favourite
Louis Theroux -
Most hated family
in America
David
Attenborough -
The living planet
Steven Fry - Out
there
Trevor Mcdonald
- Inside Death
Row
Louis Theroux -
Extreme Love
documentary?
This question shows yet again
that Louis Theroux is a personal
favourite for our targeted
audience, as his documentaries
ranked the highest. ‘Extreme
Love’ and ‘The most hated family
in America’ involve very different
subjects but the way he presents
the subject enables the audience
to be interested. When creating
our documentary we need to think
about the ways in which Louis
Theroux attracts his audience.
11. 18
16
14
12
10
8
6
4
2
0
Would you watch a
documentary about Heathrow
Airport and Love?
Yes No
Our final question relates to
what our documentary is going
to be about. 16/20 people
would watch our documentary
about Heathrow Airport and
Love. Our subject may interest
an audience because it unique
and different. Using this
questionnaire, we would try to
suit to the needs of the
targeted audience in order to
make our documentary
intriguing to them.